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Hopscotch

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Convert more trials and reduce churn with interactive product tours for SaaS.

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Reviews onG2
405 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Significantly increases onboarding completion rates (e.g., from 15% to 40-50%)

Biggest con

Does not support mobile applications

TL;DR - Hopscotch

  • Create interactive, no-code product tours to onboard users.
  • Increase trial-to-paid conversions and reduce churn through guided experiences.
  • Segment users and customize in-app messages for targeted communication.
Pricing: Paid only
Best for: Enterprises & pros
4.5/5 across review platforms

What is Hopscotch?

Editorial review
Hopscotch is an interactive product tour software designed for SaaS startups to improve user onboarding, drive feature adoption, and reduce churn. It allows companies to create engaging, no-code in-app guides that educate users and lead them to 'Aha!' moments, ultimately increasing trial-to-paid conversions. The platform enables the creation of interactive product tours where users can click buttons, links, and fill in form fields to progress. It also supports segmentation of in-app messages based on user activity, customization to match brand aesthetics, and scheduling of campaigns for feature announcements or webinars. Hopscotch is ideal for product managers, marketing teams, and customer success professionals in SaaS companies looking to enhance the user experience without relying on developer resources. Key benefits include significantly boosting onboarding completion rates, guiding users to desired outcomes, and providing a positive first impression within the application. It integrates with various analytics tools and supports complex multi-page flows, making it adaptable to diverse application structures.

Available on: Web, Chrome

Pros & Cons

Pros

  • Significantly increases onboarding completion rates (e.g., from 15% to 40-50%)
  • Reduces churn by guiding users to desired outcomes
  • No-code solution allows non-developers to create and manage tours
  • Customizable to match brand aesthetics
  • Supports advanced segmentation for targeted user experiences

Cons

  • Does not support mobile applications
  • Requires a code snippet installation for live application use (though GTM/Segment can simplify)

Ratings Across the Web

4.5(405 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Interactive product toursNo-code tour and tooltip creationCustom styling and brandingSegmentation with conditional logicIn-app messages (welcome, announcements, webinars)Scheduled in-app messaging campaignsProduct user analyticsBrowser SDK for programmatic interaction

Pricing Plans

Free Trial

Starter

$99 / month

  • Up to 3,000 monthly users
  • No-code tours and tooltips
  • Custom styling
  • Product user analytics
  • Basic segmentation
  • Browser SDK
  • Email support

Growth

$249 / month

  • Everything in Starter
  • Up to 10,000 monthly users
  • Advanced segmentation with custom properties
  • Integrates with GA4, Mixpanel, Heap, Segment and Zapier
  • Live support

Enterprise

Contact us

  • Everything in Growth
  • Custom usage and plans
  • Custom invoices and contracts
  • Concierge support and coaching
  • Custom features
  • Custom integrations

Reviews

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4.5/5

Across 405 verified user reviews on G2

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Hopscotch FAQ

How does Hopscotch help improve user onboarding for SaaS products?

Hopscotch helps improve user onboarding by enabling the creation of interactive, no-code in-app guides that educate users and lead them to 'Aha!' moments. This approach significantly boosts onboarding completion rates and guides users to desired outcomes within the application.

Which teams within a SaaS company would benefit most from using Hopscotch?

Hopscotch is ideal for product managers, marketing teams, and customer success professionals in SaaS companies. It allows these teams to enhance the user experience and drive conversions without needing developer resources for in-app guides.

How does Hopscotch compare to Frigade Onboarding in terms of functionality?

Hopscotch, similar to Frigade Onboarding, focuses on creating interactive product tours and in-app guides to improve user onboarding and reduce churn. Hopscotch specifically emphasizes its no-code solution for non-developers and advanced segmentation capabilities for targeted user experiences.

What kind of limitations should users be aware of when considering Hopscotch?

Users should be aware that Hopscotch does not support mobile applications. While it is a no-code solution for creating tours, it does require a code snippet installation for live application use, though this can be simplified with tools like GTM or Segment.

Does Hopscotch include a free tier for new users?

Hopscotch is a paid product and does not offer a permanently free tier. It is designed for SaaS startups looking to invest in improving user onboarding and reducing churn.

Can Hopscotch tours be customized to match a company's brand?

Yes, Hopscotch allows for extensive customization to match brand aesthetics. This ensures that in-app guides and product tours maintain a consistent look and feel with the company's application.

How does Hopscotch support targeted messaging for different user segments?

Hopscotch supports advanced segmentation of in-app messages based on user activity. This allows companies to deliver highly targeted user experiences and ensure relevant content is shown to the right users at the right time.

Guides & Articles