Hopscotch

Name: Hopscotch
Brand: Hopscotch
Price: 99 USD
Rating: 4.5 (405 reviews)

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Convert more trials and reduce churn with interactive product tours for SaaS.

From $99/mo, billed monthly, free trial

Paid Customer Success No-Code Marketing

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4.5 (405 across the web)

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Reviews on G2

405 reviews tracked

The Bottom Line

Updated Oct 31, 2026

Price: From $99/mo, billed monthly, free trial. Compare plans

Key facts

Create interactive, no-code product tours to onboard users.
Increase trial-to-paid conversions and reduce churn through guided experiences.
Segment users and customize in-app messages for targeted communication.

Pros

Significantly increases onboarding completion rates (e.g., from 15% to 40-50%)
Reduces churn by guiding users to desired outcomes
No-code solution allows non-developers to create and manage tours
Customizable to match brand aesthetics
Supports advanced segmentation for targeted user experiences

Cons

Does not support mobile applications
Requires a code snippet installation for live application use (though GTM/Segment can simplify)

What is Hopscotch?

Hopscotch is an interactive product tour software designed for SaaS startups to improve user onboarding, drive feature adoption, and reduce churn. It allows companies to create engaging, no-code in-app guides that educate users and lead them to 'Aha!' moments, ultimately increasing trial-to-paid conversions. The platform enables the creation of interactive product tours where users can click buttons, links, and fill in form fields to progress. It also supports segmentation of in-app messages based on user activity, customization to match brand aesthetics, and scheduling of campaigns for feature announcements or webinars. Hopscotch is ideal for product managers, marketing teams, and customer success professionals in SaaS companies looking to enhance the user experience without relying on developer resources. Key benefits include significantly boosting onboarding completion rates, guiding users to desired outcomes, and providing a positive first impression within the application. It integrates with various analytics tools and supports complex multi-page flows, making it adaptable to diverse application structures.

Available on: Web, Chrome

Data compiled by Toolradar Pricing checked Oct 31, 2026 · How we evaluate

Source hopscotch.club

Ratings Across the Web

4.5 (405 reviews)

Hopscotch holds an aggregate rating of 4.5 out of 5 from 405 reviews across G2, last checked March 19, 2026.

G2 405 reviews

4.5/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Interactive product tours
No-code tour and tooltip creation
Custom styling and branding
Segmentation with conditional logic
In-app messages (welcome, announcements, webinars)
Scheduled in-app messaging campaigns
Product user analytics
Browser SDK for programmatic interaction

Pricing Plans

Free Trial

Pricing checked Oct 31, 2026. Source: hopscotch.club, read Oct 31, 2026

Hopscotch plans and prices, checked October 2026
Plan	Price	Details
Starter	$99 / month	Up to 3,000 monthly users No-code tours and tooltips Custom styling +4 more Show less Product user analytics Basic segmentation Browser SDK Email support
Growth	$249 / month	Everything in Starter Up to 10,000 monthly users Advanced segmentation with custom properties +2 more Show less Integrates with GA4, Mixpanel, Heap, Segment and Zapier Live support
Enterprise	Contact us	Everything in Growth Custom usage and plans Custom invoices and contracts +3 more Show less Concierge support and coaching Custom features Custom integrations

Calculate your cost View full pricing

Is Hopscotch worth the price?

Fair value

Hopscotch's pricing is on the higher side for basic product tour functionality, with the Starter tier at $99/month for only 3,000 users.

The jump to Growth at $249/month for 10,000 users is significant. This pricing structure is best suited for established SaaS companies with a clear need for advanced analytics and integrations, and a budget to match.

Full Hopscotch pricing: every plan, hidden costs and alternatives

Hopscotch by the numbers

Toolradar data: Hopscotch's entry paid plan ($99/mo, billed monthly) ranks #4 of 14 for price among the Customer Success tools with a verified entry price and no stated unit, where the median is $269.50/mo. As of Oct 2026.

Hopscotch compared with 45 Customer Success tools on Toolradar, as of Oct 2026
Metric	Hopscotch	Peer median	Position (1 is best)
Entry paid plan	$99/mo, billed monthly	$269.50/mo	#4 of 14 tools with no stated price unit, verified price
Free plan	No	7 of 45 have one	n/a
User rating	4.5/5 (across the web, 405 ratings)	4.6/5	#16 of 27 (joint) tools with 20+ reviews

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Customer Success data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Hopscotch by the numbers”, Oct 2026.

Reviews

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4.5/5

Across 405 verified user reviews on G2

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Best Hopscotch Alternatives

Top alternatives based on features, pricing, and user needs.

Guideflow Freemium

Transform your product into self-serve interactive demos and clickable sandbox environments in minutes.

Frigade Onboarding Paid

Effortlessly guide and onboard users through your product with AI-powered assistance.

See all customer success tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Hopscotch vs Guideflow Head-to-head: features, pricing, who wins Hopscotch vs Frigade Onboarding Head-to-head: features, pricing, who wins

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Hopscotch FAQ

How does Hopscotch help improve user onboarding for SaaS products?

Hopscotch helps improve user onboarding by enabling the creation of interactive, no-code in-app guides that educate users and lead them to 'Aha!' moments. This approach significantly boosts onboarding completion rates and guides users to desired outcomes within the application.

Which teams within a SaaS company would benefit most from using Hopscotch?

Hopscotch is ideal for product managers, marketing teams, and customer success professionals in SaaS companies. It allows these teams to enhance the user experience and drive conversions without needing developer resources for in-app guides.

How does Hopscotch compare to Frigade Onboarding in terms of functionality?

Hopscotch, similar to Frigade Onboarding, focuses on creating interactive product tours and in-app guides to improve user onboarding and reduce churn. Hopscotch specifically emphasizes its no-code solution for non-developers and advanced segmentation capabilities for targeted user experiences.

What kind of limitations should users be aware of when considering Hopscotch?

Users should be aware that Hopscotch does not support mobile applications. While it is a no-code solution for creating tours, it does require a code snippet installation for live application use, though this can be simplified with tools like GTM or Segment.

Does Hopscotch include a free tier for new users?

Hopscotch is a paid product and does not offer a permanently free tier. It is designed for SaaS startups looking to invest in improving user onboarding and reducing churn.

Can Hopscotch tours be customized to match a company's brand?

Yes, Hopscotch allows for extensive customization to match brand aesthetics. This ensures that in-app guides and product tours maintain a consistent look and feel with the company's application.

How does Hopscotch support targeted messaging for different user segments?

Hopscotch supports advanced segmentation of in-app messages based on user activity. This allows companies to deliver highly targeted user experiences and ensure relevant content is shown to the right users at the right time.

How does Hopscotch pricing compare with other Customer Success tools?

Hopscotch's entry paid plan ($99/mo, billed monthly) ranks #4 of 14 for price among the Customer Success tools with a verified entry price and no stated unit, where the median is $269.50/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Oct 2026.

Source: hopscotch.club

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