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Lead Friendly

Claimed

AI phone agent with a built-in CRM for small businesses

From $49/mo flat, billed monthly, free trial Visit Website
Tracked since 2026
Verified vendor

The Bottom Line

Best for
Small service businesses and independent car dealerships that miss calls and want an AI to answer, follow up and book appointments, with the
Price
From $49/mo flat, billed monthly, free trial. Compare plans

Key facts

  • Starter is $49/month with 150 AI voice minutes; extra minutes are $0.15 each
  • Free trial: 7 days or 30 AI voice minutes, no credit card
  • MCP server lets ChatGPT or Claude place calls, send texts and update CRM records

Pros

  • CRM, texting and phone numbers come in the same monthly plan, with no separate CRM or Twilio bill
  • Flat monthly plans with included minutes from $49; past about 40 calls a month this costs less than per-call answering services
  • Beyond answering, the AI calls new web leads back and follows up by text and email until they book
  • Quiet hours, STOP replies and your do-not-call list are checked before every outbound text or call
  • Setup reads your website and builds the agent from 23 industry templates; the agent speaks 17 languages
  • Month to month, with a free trial of 7 days or 30 AI voice minutes and no credit card

Cons

  • No live human receptionists: the AI transfers calls to your own team
  • No free plan, only a free trial
  • Not HIPAA-eligible, and no DMS write-back for car dealerships

What is Lead Friendly?

Lead Friendly is an AI phone agent with a built-in CRM. It answers inbound calls 24/7 as your business, texts back missed calls, follows up by text, email and AI call, books appointments on your calendar, and logs every call with a recording and transcript. Setup reads your website and builds the agent from one of 23 industry templates. Phone numbers and calling are included. Quiet hours, do-not-call lists and opt-outs are checked before any outreach.

Available on: Web, API

Preview

Key Features

  • AI voice agents answer inbound calls
  • Automatic text replies to missed calls
  • Automated text, email, and call follow-up sequences
  • Calendar booking with confirmation texts
  • CRM contact timelines with call recordings and transcripts
  • API and webhooks

Pricing Plans

7-day Free Trial
Lead Friendly plans and prices
Plan Price Details
Starter

$49/month

For one owner or one location

  • Full CRM with contacts, pipeline, and calendar
  • 1 AI voice agent
  • 1 seat
+3 more
  • 3 active automations
  • Google Calendar integration
  • Includes 150 voice minutes and 250 SMS per month
Pro

$99/month

For small teams: 400 AI voice minutes and 750 texts a month

  • Everything in Starter
  • Up to 5 AI agents and 5 seats
  • HubSpot and Salesforce integrations
+3 more
  • Google and Outlook calendar integrations
  • API, webhooks, and unlimited automations
  • Web lead capture and auto-dial
Agency

$199/month

For agencies that resell to clients

  • Everything in Pro
  • Unlimited seats and sub-accounts
  • Reseller tools and client billing through your own Stripe
+2 more
  • Pooled minutes across sub-accounts
  • Includes 600 voice minutes and 1,250 SMS per month
Lead Friendly for Dealers

$349/month

For one independent dealership

  • Every dealership module, including deal desk, inventory manager, and equity mining
  • Unlimited seats and AI agents
  • 1,800 AI voice minutes and 2,500 texts per month
+1 more
  • One store per subscription; $500 setup fee billed once
Managed

$799/month

Done-for-you setup and management, month to month

  • Done-for-you setup, launch, and management of the AI phone agent and follow-up
  • 1,000 AI voice minutes and 1,250 text messages per month
  • One website of up to 8 pages, plus pages generated from your data
+2 more
  • Search and AI-visibility work
  • 8 short videos per month
Full Lead Friendly pricing: every plan and alternatives

How Lead Friendly's pricing compares

Lead Friendly starts at $49/mo flat for the whole organisation. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.

Lead Friendly
$49/mo flat, whole organisation, billed monthly
$150/mo, billed monthly
$99/mo, billed monthly
$79/mo, billed monthly
$49/mo, billed monthly
$19/mo, billed monthly

Entry paid plan, monthly price (billing term shown per row), in each tool's own currency.

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Best Lead Friendly Alternatives

Top alternatives based on features, pricing, and user needs.

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Lead Friendly FAQ

Is Lead Friendly free?

There is no free plan. A free trial gives 7 days or 30 AI voice minutes, whichever comes first, with no credit card. Paid plans start at $49 a month, or $39 a month billed annually.

Who is Lead Friendly best for?

Small service businesses and independent car dealerships that lose leads to missed calls and slow follow-up, and want the AI receptionist and the CRM in one product with published month-to-month pricing.

What are the best Lead Friendly alternatives?

Smith.ai and Ruby if you want live human receptionists; My AI Front Desk, Rosie or Dialzara for other AI receptionists; GoHighLevel for an agency all-in-one platform. Lead Friendly differs by including the CRM, texting and calling in one plan.

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