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Milkshake

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Transform your link in bio into a free, mobile-first website in minutes.

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638 reviews tracked

The Bottom Line

Entry price

Free, no paid tier

Biggest pro

Extremely easy and fast to create a website on a phone

Biggest con

Primarily designed for mobile, which might limit advanced customization options

TL;DR - Milkshake

  • Build free, mobile-first websites directly from your phone.
  • Transform your Instagram link in bio into a multi-page site.
  • Customize with cards, content, and branding, no design skills needed.
Pricing: Free forever
Best for: Individuals & startups

What is Milkshake?

Editorial review
Milkshake is a mobile-first website builder designed specifically for Instagram users and other social media creators to enhance their "link in bio." It allows users to create multi-page websites directly from their phone, without needing design or web development skills. The platform uses a unique "card" system, where each card functions as a separate page that users can swipe through, similar to Instagram Stories. This tool is ideal for creators, small businesses, and individuals looking to consolidate multiple links, showcase content, promote products, or share information efficiently from a single, customizable link. It helps users expand their digital presence beyond a single link, enabling them to share blog posts, YouTube videos, podcast episodes, contact details, and more. The intuitive interface allows for quick creation and updates, making it accessible for anyone to launch or grow their online presence. Milkshake also provides insights into website performance, offering daily and monthly breakdowns of link clicks and card views. This data helps users understand what content resonates most with their audience, allowing them to optimize their Milkshake website for better engagement and conversions.

Available on: iOS, Android, Web

Pros & Cons

Pros

  • Extremely easy and fast to create a website on a phone
  • No coding or design skills required
  • Transforms a single link in bio into a comprehensive hub
  • Offers analytics on content performance
  • Completely free to use

Cons

  • Primarily designed for mobile, which might limit advanced customization options
  • Focuses on a specific use case (link in bio), potentially not suitable for complex websites
  • Reliance on a card-based system may not appeal to all users

Ratings Across the Web

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Mobile-first website creationCard-based page system (swipeable like Instagram Stories)Content integration (text, images, GIFs, YouTube videos, blog posts, podcasts, contact details, links)Customizable 'Looks' with brand colors, fonts, logos, and imagesOne-tap publishingMultiple website management for different accountsInsights for link clicks and card views

Pricing Plans

Pricing checked May 29, 2026

Milkshake

Free

  • Make a free Milkshake website on your phone in minutes
  • Turn your link in bio into a free Milkshake website
  • Connect your followers to all you offer from your link in bio
  • Start, launch or grow business ideas, passion projects and promotions
  • Make and update a Milkshake website in minutes
  • No desktops, design or web skills needed
  • Pick a card (website pages)
  • Add your content (text, images, GIFs, YouTube videos, blog posts, podcast episodes, contact details, links)
  • Shake up your look (choose best Look, customise with brand colours, fonts, logos, images)
  • Publish & add to Instagram bios
  • Switch between multiple Milkshake websites
  • Milkshake Insights (daily and monthly breakdowns of link clicks and card views)

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Milkshake FAQ

What is a 'Card' in Milkshake and how does it function?

A 'Card' is essentially a page within a Milkshake website. Users can create multiple cards, and visitors can swipe between them, similar to how they navigate Instagram Stories, to access different sections of content.

Can I customize the appearance of my Milkshake website?

Yes, Milkshake allows extensive customization. You can 'Shake it up' to choose different 'Looks' for your Cards and personalize them further with your brand colors, preferred fonts, logos, and images to match your aesthetic.

How can Milkshake help me understand my audience's engagement?

Milkshake includes an 'Insights' feature that provides daily and monthly breakdowns of link clicks and card views. This data helps you understand which content resonates most with your audience and performs best.

Is it possible to manage multiple Milkshake websites?

Yes, the app allows you to create and easily switch between multiple Milkshake websites. This is particularly useful for users who manage several Instagram accounts or have different projects.

What kind of content can I add to my Milkshake website?

You can enrich your Milkshake website with various types of content, including text, images, GIFs, embedded YouTube videos, links to blog posts, podcast episodes, contact information, and other external links.

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