Octolens
ClaimedAI social listening across Reddit, X, LinkedIn, media, and more
From $159/mo, billed monthly, free trial Visit WebsiteThe Bottom Line
- Best for
- Marketing & DevRel teams at B2B software companies between 50 and 500 employees
- Price
- From $159/mo, billed monthly, free trial. Compare plans
Key facts
- Offers paid tiers with a free trial
- API, MCP, and Webhooks are included on every plan
- Used by teams at Cursor, Vercel, Supabase, PostHog, and Lovable
Not for
Enterprise teams that need complex reporting
What is Octolens?
Available on: Web, API, Desktop, CLI
Preview
Key Features
- Monitor 15+ platforms from one place: Reddit, X, LinkedIn, Hacker News
- AI filtering: relevance scoring, sentiment analysis, and auto-tagging (bug
- Mentions delivered where you work: Slack (multi-channel), email digests
- One API for every mention, full REST API with one auth and one schema
- Built for AI agents: MCP server with 23 tools so agents can search mentions
- Analytics: mention volume trends, sentiment breakdown, platform
- Unlimited seats on every plan
Pricing Plans
Free TrialPricing checked Nov 6, 2026. Source: octolens.com/pricing, read Nov 6, 2026
| Plan | Price | Details |
|---|---|---|
| Pro | $159/month | React faster & integrate with your workflows
|
| Scale | $499/month | Full visibility into your brand's reputation
|
Included in all plans
- API, Webhooks & MCP server
- Slack & Email alerts
- AI filters all mentions
Is Octolens worth the price?
At $159/month for 15k mentions and $499/month for 50k mentions, Octolens is competitively priced for a specialized social listening tool targeting the agent era, landing slightly below many enterprise-grade monitoring platforms.
The Pro tier offers solid value for small teams needing API-driven alerts, but the Scale tier's price jump is steep for only 35k additional mentions plus podcast/news coverage. Best for tech-forward teams building automated workflows around brand monitoring.
Hidden Costs & Gotchas
No self-serve mention overage pricing; you must contact sales for exceeding 50k/month
Scale tier at $499/month does not include historical data or advanced sentiment analytics
Real-time refresh is only on Scale; Pro stuck at hourly refresh at $159/month
Podcast/news coverage is locked behind the $499 Scale tier, not available a la carte
How Octolens's pricing compares
Octolens starts at $159/mo, billed monthly. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.
Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Nov 6, 2026.
Octolens by the numbers
Toolradar data: Octolens's entry paid plan ($159/mo, billed monthly) ranks #232 of 263 for price among the Marketing tools with a verified entry price and no stated unit, where the median is $30/mo. As of Nov 2026.
| Metric | Octolens | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $159/mo, billed monthly | $30/mo | #232 of 263 tools with no stated price unit, verified price |
| Free plan | No | 33% have one | n/a |
| Listed as an alternative to | 2 tools | 3 | #411 of 790 (joint) |
| Integrations listed | 1 | 2 | #78 of 130 (joint) tools with at least one integration recorded |
Listed as an alternative to: #476 on 2026-10-25 to #411 on 2026-11-11 (rank among 790 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Marketing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Octolens by the numbers”, Nov 2026.
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Octolens FAQ
How does Octolens help marketing teams track brand sentiment?
How does Octolens compare to Brandwatch for social listening?
What kind of teams might find Octolens limiting?
Which teams benefit most from using Octolens?
How is Octolens priced?
Can Octolens track mentions across newsletters and podcasts?
Does Octolens include webhooks for real-time alerts?
How does Octolens pricing compare with other Marketing tools?
Does Octolens have a promo code or discount code?
Source: octolens.com