Octolens starts at $159/month on the Pro plan.
Verified Sep 2026 from the official pricing page.
Is Octolens worth the price?
At $159/month for 15k mentions and $499/month for 50k mentions, Octolens is competitively priced for a specialized social listening tool targeting the agent era, landing slightly below many enterprise-grade monitoring platforms.
The Pro tier offers solid value for small teams needing API-driven alerts, but the Scale tier's price jump is steep for only 35k additional mentions plus podcast/news coverage. Best for tech-forward teams building automated workflows around brand monitoring.
Pricing Plans
Free TrialPro
$159/month
React faster & integrate with your workflows
Everything in all plans, plus:
- 15k mentions/mo
- Covers all socials & community platforms
- Hourly refresh
Scale
$499/month
Full visibility into your brand's reputation
Everything in all plans, plus:
- 50k mentions/mo
- Additionally covers podcasts, news, web & newsletters
- Real-time refresh
Included in all plans
- API, Webhooks & MCP server
- Slack & Email alerts
- AI filters all mentions
Hidden Costs & Gotchas
No self-serve mention overage pricing; you must contact sales for exceeding 50k/month
Scale tier at $499/month does not include historical data or advanced sentiment analytics
Real-time refresh is only on Scale; Pro stuck at hourly refresh at $159/month
Podcast/news coverage is locked behind the $499 Scale tier, not available a la carte
How Octolens compares
Starting price from each tool's published plans.
| Tool | Starting price | Free plan |
|---|---|---|
| Octolens | $159/month, billing unit not specified | No |
| Brandwatch | Contact sales | No |
| Synthesio | No public price | No |
| Sprout Social | $199/month, billing unit not specified | No |
| Hootsuite | $99/month, billing unit not specified | No |
| Brand24 | $149/month, billing unit not specified | No |
| Semrush | $139.95/month, billing unit not specified | No |
Octolens Pricing FAQ
How much does Octolens cost?
Octolens starts at $159/month on the Pro plan. It offers 2 paid tiers ranging from $159/month to $499/month.
Does Octolens have a free plan?
Octolens does not offer a permanent free plan. A free trial is available.
Does Octolens offer a free trial?
Yes. Octolens offers a free trial.
What is the cheapest Octolens paid plan?
The cheapest paid plan for Octolens is "Pro" at $159/month. Key features include: 15k mentions/mo, Covers all socials & community platforms, Hourly refresh.
What are alternatives to Octolens?
Alternatives to Octolens include Brandwatch, Synthesio, Sprout Social, Hootsuite. Sprout Social starts at $199/month, billing unit not specified; Hootsuite starts at $99/month, billing unit not specified; Brand24 starts at $149/month, billing unit not specified.
Octolens alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Octolens pricing: octolens.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Octolens pricing verified Sep 2026, toolradar.com/tools/octolens/pricing
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