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Optimus

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Smart image compression for WordPress to accelerate websites and improve PageSpeed.

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TL;DR - Optimus

  • Compresses WordPress images (JPEG, PNG) without visible quality loss.
  • Optimizes both original images and all generated thumbnails.
  • Removes metadata and generates WebP/progressive JPEGs for faster loading and better SEO.
Pricing: Free plan available
Best for: Growing teams
4.5/5 across review platforms

Pros & Cons

Pros

  • Significant file size reduction (up to 70%) while maintaining visual quality
  • Optimizes all image sizes, including thumbnails, unlike many other tools
  • Improves website loading times and PageSpeed scores, benefiting SEO
  • Generates WebP and progressive JPEGs for modern web performance
  • Transparent pricing with no hidden costs or automatic renewals

Cons

  • Free version has a strict 100 KB file size limit per image
  • Requires images to be transferred to Optimus servers for processing
  • Free version does not include WebP conversion or HTTPS connection

Ratings Across the Web

4.5(11 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Lossless PNG compressionSlightly lossy JPEG compressionAutomatic optimization of original and preview images (thumbnails)Removal of EXIF and IPTC metadata (optional)WebP conversionProgressive JPEG generationHTTPS connection for image transferUnlimited image compression (paid plans)

Pricing Plans

Optimus HQ PRO

$169/year

  • Allowed image formats JPEG, PNG
  • Maximal file size 10 MB
  • HTTPS connection
  • WebP conversion
  • Unlimited amount of images
  • Progressive JPEGs
  • Hosting in Germany
  • One license for all customer projects

Optimus HQ

$39/year

  • Allowed image formats JPEG, PNG
  • Maximal file size 10 MB
  • HTTPS connection
  • WebP conversion
  • Unlimited amount of images
  • Progressive JPEGs
  • Hosting in Germany
  • One license for all own projects
  • No hidden fees, no automatic renewal
  • Registration is not required
  • Conversion to WebP
  • Usage of license key for all private projects
  • PDF invoicing

Optimus

Free

  • Allowed image formats JPEG, PNG
  • Maximal file size 100 KB
  • HTTPS connection –
  • WebP conversion –
  • Unlimited amount of images
  • Progressive JPEGs
  • Hosting in Germany
  • Unrestricted Free Download

What is Optimus?

Editorial review
Optimus is a WordPress plugin designed to optimize images by significantly reducing their file size without compromising visual quality. It achieves this through lossless compression for PNG images and slightly lossy compression for JPEG images. Unlike many other tools, Optimus not only compresses original images but also all generated preview images (thumbnails) within WordPress. The plugin further enhances optimization by removing unnecessary metadata like EXIF and IPTC data from JPEG and PNG files, which can lead to file size reductions of up to 70%. It also generates progressive JPEGs and converts images to WebP format. The compression process occurs discreetly in the background on Optimus servers, ensuring user privacy. This tool is ideal for WordPress users, website owners, and developers looking to improve website loading times, SEO rankings, and overall user experience by serving optimized images. Key benefits include faster website performance, improved PageSpeed scores, reduced traffic thanks to smaller images, and compatibility with WordPress Multisite and WooCommerce. The software is developed in Switzerland and hosted in Germany, emphasizing data privacy and continued development.

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Optimus FAQ

What is Optimus?

Optimus is a WordPress plugin that intelligently compresses JPEG and PNG images uploaded to your WordPress site. It reduces file sizes without compromising visual quality, optimizes both original and thumbnail images, removes unnecessary metadata, and generates WebP and progressive JPEGs to improve website performance and SEO.

How much does Optimus cost?

Optimus offers a free version with a 100 KB file size limit per image. Paid plans include Optimus HQ for personal projects at $39/year and Optimus HQ PRO for customer projects at $169/year. Both paid plans allow up to 10 MB file size per image, include WebP conversion, and HTTPS connection.

Is Optimus free?

Yes, Optimus offers a free version. However, the free version has limitations, including a maximum file size of 100 KB per image and does not include WebP conversion or HTTPS connection for image transfers.

Who is Optimus for?

Optimus is for WordPress users, website owners, bloggers, developers, and agencies who want to improve their website's loading speed, PageSpeed score, and SEO by efficiently compressing and optimizing images. It's particularly useful for those managing content-heavy WordPress sites or client projects.

Source: optimus.io