
Empowering wineries with seamless direct-to-consumer sales and fulfillment solutions.
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WineDirect has transitioned its core e-commerce platform to Commerce7. Commerce7 is now the primary platform for managing direct-to-consumer sales and customer experiences, while WineDirect continues to operate its specialized fulfillment services under WineDirect Fulfillment.
Existing WineDirect Classic users are able to utilize their legacy platform until December 31, 2026. During this period, they will still have access to documentation, academy courses, and the support team.
WineDirect Fulfillment is solely focused on providing best-in-class DTC fulfillment services, designed to streamline shipping for wineries. While Commerce7 handles the sales and customer experience, the fulfillment arm is optimized to work efficiently for wineries utilizing DTC sales, implying a synergistic relationship.
Commerce7 assists wineries in managing seamless, customer-first experiences across all direct-to-consumer channels. This typically includes online store sales, wine club management, and in-tasting room sales, ensuring a consistent customer journey.
While the platform states that existing WineDirect Classic users can continue until 2026, it encourages visiting Commerce7 for everything else. This suggests that Commerce7 provides the necessary resources and support for wineries looking to transition or start with their platform.
Source: winedirect.com