Cybersecurity Marketing Agency, trust-first, operator-led
Cybersecurity buyers are the most skeptical B2B audience. CISOs, security engineers, and SOC analysts shred vendor pitches instantly. Generic B2B marketing fails in security. Our specialized approach combines security-focused newsletter reach (Cyberpresso) with technical content reviewed by people who've worked the SOC.
Some of the 200+ companies we've worked with
Cyberpresso is our growing cybersecurity newsletter, read by security engineers, CISOs, and SOC analysts. Combined with content reviewers who have practitioner backgrounds (SOC analysts, red teamers, security engineers) and experience navigating Gartner and Forrester analyst positioning, we fit security vendors better than general B2B SaaS agencies. Typical engagement range: $1M to $30M ARR.
The challenges
Why cybersecurity vendors marketing is uniquely hard.
How we help
Cybersecurity Vendors marketing done differently.
Cyberpresso newsletter distribution
Cyberpresso reaches security engineers, CISOs, and SOC analysts. A smaller, security-only list (we'd rather grow slowly with the right audience than chase scale).
Technical content from practitioners
Security content needs technical depth and practitioner credibility. Our reviewers come from SOC operations and red-team backgrounds, which shows in the tone.
Compliance-driven SEO
Buyers Google compliance-specific queries ('SOC 2 compliant X,' 'CNAPP vs CSPM'). We rank for these high-intent queries with category-authority content.
Analyst relations support
Enterprise security deals require Gartner MQ or Forrester Wave placement. We help with analyst briefing prep, positioning narratives, and ongoing analyst engagement.
Cybersecurity Vendors case studies
What we have shipped for cybersecurity vendors.
Closest matches from our book of work. Named where the client allows it, anonymized otherwise.
$240K in pipeline attributed to Reddit in 4 months
A mid-market security vendor launched organic Reddit management across r/cybersecurity, r/netsec, and r/AskNetsec. By month 4: $240K in pipeline attributed to Reddit-sourced demos, 72 inbound conversations per month.
Doubled organic traffic in 6 months, 2,400 new GitHub stars
An open-source monitoring tool ran a Native Advertorial in Devshot. Combined SEO + direct-response effect: organic traffic doubled over 6 months, 2,400 new GitHub stars, 180 paid customers.
Services for cybersecurity vendors
The services cybersecurity vendors benefit from most.
Most cybersecurity vendors engage us across 2-3 of these services. We build integrated programs, not isolated channels.
Content
Editorial content written by people who've done the jobs your buyers do, published across our 8-property owned network.
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SaaS SEO
A SaaS SEO agency that owns the distribution layer, technical, on-page, content, and authority, shipped through our owned newsletter network.
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Native Articles
Editorial-style sponsored articles inside our 5 Dupple newsletters: higher attention than display ads, longer shelf life, and SEO value when archived.
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Reddit Management
Authentic Reddit presence for B2B tech, subreddit-specific, with full disclosure, run by people who actually use the products.
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FAQ
Cybersecurity Vendors growth questions.
What security categories do you serve?
SIEM, EDR, XDR, CNAPP, CSPM, SAST, DAST, SSPM, IAM, threat intel, compliance platforms, bug bounty. We focus on B2B security tools selling to engineering or security teams.
Do you have security practitioners on your team?
Yes. Our security content is reviewed by people with practitioner backgrounds (ex-SOC analysts, security engineers, red teamers). Technical accuracy is non-negotiable for this audience.
Can you help with Gartner or Forrester positioning?
We help with analyst relations, briefing prep, positioning narratives, ongoing engagement. We don't guarantee Magic Quadrant placement (nobody can), but we improve your odds by shaping the narrative analysts hear.
What about security industry events (RSA, Black Hat)?
We advise on conference strategy (which events, which formats, which partnerships) but don't manage booth logistics. For most security vendors, events are essential but shouldn't be your primary pipeline channel, we help you balance event spend with always-on channels.
How do you handle security buyer skepticism?
By leading with technical depth, not marketing. Original threat research, honest comparisons, detailed case studies with real numbers. Security buyers trust content when it reads like it's written by practitioners, and ours is.
Ready to scope a cybersecurity vendors engagement?
Tell us your stage, product, and goals. We'll share a proposed cybersecurity vendors marketing scope, or honestly recommend another agency if we're not the fit.
How we think and how we are paid
How we think about cybersecurity vendors marketing, and how we are paid.
Three writeups on how we run programs, plus the two pages you should read before working with any agency: who we are and how we make money.
Why owned media matters more than methodology
Most B2B SaaS agencies sell methodology. We argue owned media compounds, methodology commoditizes. Why, and how to evaluate agencies on it.
Read
How we measure pipeline attribution
Attribution is broken in B2B SaaS. Our three-layer approach: standard tracking, self-reported attribution, and leading indicators.
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The right channel mix for B2B tech in 2026
Per-vertical channel allocations for dev tools, AI, security, and fintech at $1M to $10M ARR, plus what to skip.
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Other verticals
More vertical playbooks.
Agency for B2B SaaS
We help B2B SaaS companies grow, built for the category's realities: long sales cycles, multi-stakeholder buying, and SEO competitive intensity. Owned media distribution through Techpresso (660K+ tech subscribers) plus senior strategic execution across SEO, content, demand gen, and paid.
Agency for Developer Tools
Marketing for developer tools is uniquely hard. Developers block ads, distrust LinkedIn, and evaluate tools by reading docs and checking GitHub. Our engineer-heavy team knows how to reach them via the channels they respect: technical content, dev newsletters, open source, community.
Agency for AI Startups
AI is the most competitive B2B category of 2026. Every week brings new models, new tools, new competitors. Generic B2B agencies move too slowly. Our AI-specialized team ships campaigns within 48 hours of major AI launches and reaches the builders evaluating every new tool.
Agency for Fintech
Fintech buyers need trust signals. Marketing copy is a compliance artifact. Analyst relations matter more than in most B2B. Our Fintech-specialized approach combines Finpresso newsletter reach with compliance-aware content and analyst-positioning work.
Agency for Martech
Selling marketing tools to marketers is the meta-game. Buyers are marketing-savvy, expect proof, and sniff out vague claims. Our Martech-specialized approach combines MarketingShot newsletter reach with concrete demos, comparison content, and partner-channel work tailored to category-aware marketing buyers.