Fintech Marketing Agency, compliance-aware, trust-first
Fintech buyers need trust signals. Marketing copy is a compliance artifact. Analyst relations matter more than in most B2B. Our Fintech-specialized approach combines Finpresso newsletter reach with compliance-aware content and analyst-positioning work.
Some of the 200+ companies we've worked with
Finpresso is our growing newsletter for finance operators and Fintech builders. We understand the compliance-first marketing process (legal review, disclaimer libraries, regulatory-aware copy), and we've helped Fintech companies navigate positioning through PSD2, NIS2, and state-level US banking regulation changes. Typical engagement range: $1M to $30M ARR.
The challenges
Why fintech marketing is uniquely hard.
How we help
Fintech marketing done differently.
Finpresso newsletter distribution
Finpresso reaches finance operators, CFOs, Fintech PMs, and finance team buyers. A smaller, finance-only audience we curate carefully rather than inflate.
Compliance-aware content
Every claim runs through legal review. We maintain disclaimer libraries and write copy that passes compliance checks. Not every agency can operate inside regulated environments.
Analyst relations + brand credibility
We help with Gartner, Forrester, and industry publication positioning. Brand credibility in Fintech is SEO-adjacent, it shapes what publications say and how analysts position you.
Compliance-driven SEO
Fintech buyers Google with regulatory context ('SOC 2 compliant X,' 'PCI-DSS Y'). Content that ranks must address compliance specifics, our content does.
Fintech case studies
What we have shipped for fintech.
Closest matches from our book of work. Named where the client allows it, anonymized otherwise.
8,400 leads in 90 days at $12 blended CPL
A B2B accounts payable platform commissioned a custom cost-savings calculator. Distribution via Finpresso + Toolradar produced 8,400 leads in 90 days at a blended CPL of $12. The calculator continues to rank on Google for high-intent queries a year later.
$5 CPM, threads ranked #1 on Google for buyer queries
Alibaba's Accio Work hired us to run organic Reddit for their sourcing-agent product. We seeded buyer-language threads across r/AmazonSeller, r/Alibaba, and r/ecommerce. Result: $5 effective CPM on the threads we ran, and several of those threads now hold position #1 on Google for the high-intent queries Accio's buyers Google. The campaign paid back via SEO authority alone in a single quarter, before counting direct Reddit traffic.
Named with client permission. Reddit management · B2B SaaS.
Services for fintech
The services fintech benefit from most.
Most fintech engage us across 2-3 of these services. We build integrated programs, not isolated channels.
Content
Editorial content written by people who've done the jobs your buyers do, published across our 8-property owned network.
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SaaS SEO
A SaaS SEO agency that owns the distribution layer, technical, on-page, content, and authority, shipped through our owned newsletter network.
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Native Articles
Editorial-style sponsored articles inside our 5 Dupple newsletters: higher attention than display ads, longer shelf life, and SEO value when archived.
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Reddit Management
Authentic Reddit presence for B2B tech, subreddit-specific, with full disclosure, run by people who actually use the products.
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FAQ
Fintech growth questions.
What Fintech categories do you serve?
B2B Fintech (payments, KYC/KYB, accounting automation, expense management, treasury, corporate cards), finance tools for SMBs, Fintech infrastructure APIs. We turn down consumer Fintech (retail banking apps, crypto retail), we focus on B2B Fintech selling to finance teams and financial operators.
Can you handle regulatory-sensitive marketing copy?
Yes. We run legal review on all claims, maintain standard disclaimer libraries, and have experience with SOX, PCI-DSS, PSD2, NIS2, state-level US banking rules. Our content team understands what you can and can't say in Fintech.
Can you help with analyst positioning in Fintech?
Yes. Gartner, Forrester, Aite-Novarica, 451 Research, we help with briefing prep, narrative development, and ongoing analyst relations. Essential for enterprise Fintech deals.
How is Fintech SEO different from general B2B SaaS SEO?
Fintech queries carry compliance intent. Content that ranks addresses specific regulatory questions. Backlinks from finance-credible publications transfer compliance credibility. Topic-matched placements are essential, generic tech backlinks carry less weight for Fintech queries.
What stage Fintech do you serve?
$1M-$30M ARR typically. Earlier, fractional support often beats full agency. Larger Fintech companies usually have internal teams with analyst relations built in.
Ready to scope a fintech engagement?
Tell us your stage, product, and goals. We'll share a proposed fintech marketing scope, or honestly recommend another agency if we're not the fit.
How we think and how we are paid
How we think about fintech marketing, and how we are paid.
Three writeups on how we run programs, plus the two pages you should read before working with any agency: who we are and how we make money.
Why owned media matters more than methodology
Most B2B SaaS agencies sell methodology. We argue owned media compounds, methodology commoditizes. Why, and how to evaluate agencies on it.
Read
How we measure pipeline attribution
Attribution is broken in B2B SaaS. Our three-layer approach: standard tracking, self-reported attribution, and leading indicators.
Read
The right channel mix for B2B tech in 2026
Per-vertical channel allocations for dev tools, AI, security, and fintech at $1M to $10M ARR, plus what to skip.
Read
Other verticals
More vertical playbooks.
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