B2B SaaS Marketing Agency that owns the media
We help B2B SaaS companies grow, built for the category's realities: long sales cycles, multi-stakeholder buying, and SEO competitive intensity. Owned media distribution through Techpresso (550K+ tech subscribers) plus senior strategic execution across SEO, content, demand gen, and paid.
Some of the 200+ companies we've worked with
B2B SaaS is our home category. We work with pre-seed SaaS validating their first audience and with SaaS companies from $1M ARR onward, enough scale for meaningful pipeline impact, small enough to get senior attention. Our owned media (Techpresso 550K+ plus four vertical newsletters) and Toolradar directory give SaaS clients distribution competitors can't rent anywhere else.
The challenges
Why b2b SaaS marketing is uniquely hard.
How we help
B2B SaaS marketing done differently.
Owned newsletter distribution
Techpresso (550K+ tech subscribers) plus four vertical newsletters (MarketingShot, Devshot, Cyberpresso, Finpresso). Primary placements, native advertorials, sponsored editorial, all run through channels competitors can't access.
Toolradar directory authority
9,000+ B2B SaaS tool listings and premium placements on a real editorial directory. Buyer-intent traffic and category authority in one.
Operator-voice content
Content produced by ex-SaaS operators (founders, growth leads, engineers) rather than content writers. Tone matters, and SaaS buyers detect generic content instantly.
Pragmatic channel mix
SEO + content + paid + owned + community, tuned to your specific SaaS category. Not methodology-dogmatic, we use what fits.
B2B SaaS case studies
What we have shipped for b2b SaaS.
Closest matches from our book of work. Named where the client allows it, anonymized otherwise.
$5 CPM, threads ranked #1 on Google for buyer queries
Alibaba's Accio Work hired us to run organic Reddit for their sourcing-agent product. We seeded buyer-language threads across r/AmazonSeller, r/Alibaba, and r/ecommerce. Result: $5 effective CPM on the threads we ran, and several of those threads now hold position #1 on Google for the high-intent queries Accio's buyers Google. The campaign paid back via SEO authority alone in a single quarter, before counting direct Reddit traffic.
Named with client permission. Reddit management · B2B SaaS.
450+ qualified signups in 3 weeks, $320 blended CPL
A mid-market observability platform combined a Primary Ad in Techpresso with a 3-email retargeting sequence to clickers. 450 signups, $320 blended CPL, 38 SQLs in pipeline, 5 customers closed in quarter.
Services for b2b SaaS
The services b2b SaaS benefit from most.
Most b2b SaaS engage us across 2-3 of these services. We build integrated programs, not isolated channels.
SaaS SEO
A SaaS SEO agency that owns the distribution layer, technical, on-page, content, and authority, shipped through our owned newsletter network.
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Content
Editorial content written by people who've done the jobs your buyers do, published across our 8-property owned network.
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Native Articles
Editorial-style sponsored articles inside our 5 Dupple newsletters: higher attention than display ads, longer shelf life, and SEO value when archived.
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Reddit Management
Authentic Reddit presence for B2B tech, subreddit-specific, with full disclosure, run by people who actually use the products.
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FAQ
B2B SaaS growth questions.
What B2B SaaS categories do you specialize in?
Dev tools, AI, cybersecurity, Fintech, Martech, sales tech, observability, security tools. Horizontal B2B SaaS (general CRM, HR, productivity) we'll take but we shine brightest in technical and adjacent-technical categories.
What B2B SaaS stage do you serve?
Two stages we work best with: (1) pre-seed startups validating their first audience, where our owned-media network shortcuts the cold-start problem, and (2) B2B SaaS from $1M ARR onward, where we can drive meaningful pipeline. Over $50M ARR you probably have in-house teams and only need us for specific high-leverage functions.
How quickly can B2B SaaS see results?
Depends on the function. Paid media shows results in weeks. Content + SEO compound over 6-12 months. Owned media distribution produces results faster than external channels because we control scheduling. Real B2B SaaS pipeline measurement takes 2-3 quarters of consistent execution.
Can you help with SaaS positioning or GTM strategy?
Yes, through our fractional CMO service. For positioning work specifically, we typically scope 60-90 day strategy engagements before moving into ongoing retainer. Positioning is foundational, not something we bolt on.
Do you work with B2B SaaS that have zero marketing today?
Yes, but with caveats. If you're pre-Series A with no marketing foundation, fractional CMO first is usually the right move to establish strategy before execution. Otherwise you burn budget executing against an unclear plan.
Ready to scope a b2b SaaS engagement?
Tell us your stage, product, and goals. We'll share a proposed b2b SaaS marketing scope, or honestly recommend another agency if we're not the fit.
How we think and how we are paid
How we think about b2b SaaS marketing, and how we are paid.
Three writeups on how we run programs, plus the two pages you should read before working with any agency: who we are and how we make money.
Why owned media matters more than methodology
Most B2B SaaS agencies sell methodology. We argue owned media compounds, methodology commoditizes. Why, and how to evaluate agencies on it.
Read
How we measure pipeline attribution
Attribution is broken in B2B SaaS. Our three-layer approach: standard tracking, self-reported attribution, and leading indicators.
Read
The right channel mix for B2B tech in 2026
Per-vertical channel allocations for dev tools, AI, security, and fintech at $1M to $10M ARR, plus what to skip.
Read
Other verticals
More vertical playbooks.
Agency for Developer Tools
Marketing for developer tools is uniquely hard. Developers block ads, distrust LinkedIn, and evaluate tools by reading docs and checking GitHub. Our engineer-heavy team knows how to reach them via the channels they respect: technical content, dev newsletters, open source, community.
Agency for AI Startups
AI is the most competitive B2B category of 2026. Every week brings new models, new tools, new competitors. Generic B2B agencies move too slowly. Our AI-specialized team ships campaigns within 48 hours of major AI launches and reaches the builders evaluating every new tool.
Agency for Cybersecurity Vendors
Cybersecurity buyers are the most skeptical B2B audience. CISOs, security engineers, and SOC analysts shred vendor pitches instantly. Generic B2B marketing fails in security. Our specialized approach combines security-focused newsletter reach (Cyberpresso) with technical content reviewed by people who've worked the SOC.
Agency for Fintech
Fintech buyers need trust signals. Marketing copy is a compliance artifact. Analyst relations matter more than in most B2B. Our Fintech-specialized approach combines Finpresso newsletter reach with compliance-aware content and analyst-positioning work.
Agency for Martech
Selling marketing tools to marketers is the meta-game. Buyers are marketing-savvy, expect proof, and sniff out vague claims. Our Martech-specialized approach combines MarketingShot newsletter reach with concrete demos, comparison content, and partner-channel work tailored to category-aware marketing buyers.