Martech Marketing Agency, selling to skeptical marketers
Selling marketing tools to marketers is the meta-game. Buyers are marketing-savvy, expect proof, and sniff out vague claims. Our Martech-specialized approach combines MarketingShot newsletter reach with concrete demos, comparison content, and partner-channel work tailored to category-aware marketing buyers.
Some of the 200+ companies we've worked with
MarketingShot is our newsletter for CMOs, growth leads, RevOps, and marketing operators (10K+ subscribers, deliberately curated rather than inflated). We understand the marketing-tool buyer because we are one: they trust comparison content, demand transparent pricing, and respond to specific positioning over feature lists. We've helped Martech companies position against incumbents like HubSpot, Marketo, and Salesforce Marketing Cloud. Typical engagement range: $1M to $30M ARR.
The challenges
Why martech marketing is uniquely hard.
How we help
Martech marketing done differently.
MarketingShot newsletter distribution
MarketingShot reaches CMOs, growth marketers, RevOps leads, and marketing operators across SMB and mid-market (10K+ subscribers, curated audience). Direct access to Martech buyers in their natural reading environment.
Comparison + alternatives content
Martech buyers compare. We build comparison pages, alternatives content, and migration guides that match how marketing teams actually evaluate tools. Toolradar directory amplifies these placements.
Partner-channel marketing
Most Martech grows through partnerships (HubSpot, Salesforce, Klaviyo ecosystems). We help structure partner-channel programs and surface partner co-marketing opportunities.
Marketing-savvy SEO
Martech queries are competitive and intent-rich ("best email marketing platform 2026," "Marketo alternatives"). Our SEO accounts for the marketing-buyer's specific evaluation patterns and ranks in commercial-intent queries that drive demos, not just blog traffic.
Martech case studies
What we have shipped for martech.
Closest matches from our book of work. Named where the client allows it, anonymized otherwise.
450+ qualified signups in 3 weeks, $320 blended CPL
A mid-market observability platform combined a Primary Ad in Techpresso with a 3-email retargeting sequence to clickers. 450 signups, $320 blended CPL, 38 SQLs in pipeline, 5 customers closed in quarter.
10,200 demo requests from a single send
An AI coding tool used a Dedicated Send in Techpresso to announce a major model update. Single-issue reach delivered 10,200 demo requests, 1,450 trial signups, and roughly $380K in first-month ARR.
Services for martech
The services martech benefit from most.
Most martech engage us across 2-3 of these services. We build integrated programs, not isolated channels.
Content
Editorial content written by people who've done the jobs your buyers do, published across our 8-property owned network.
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SaaS SEO
A SaaS SEO agency that owns the distribution layer, technical, on-page, content, and authority, shipped through our owned newsletter network.
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Native Articles
Editorial-style sponsored articles inside our 5 Dupple newsletters: higher attention than display ads, longer shelf life, and SEO value when archived.
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Reddit Management
Authentic Reddit presence for B2B tech, subreddit-specific, with full disclosure, run by people who actually use the products.
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FAQ
Martech growth questions.
What Martech categories do you serve?
Email marketing, marketing automation, ABM tools, attribution, CDPs, intent data, content marketing platforms, RevOps tools, sales engagement, customer marketing. We turn down direct competitors in categories where we have deep client relationships.
How do you handle the comparison-content opportunity in Martech?
Most Martech buyers Google "X vs Y" or "X alternatives." We build out comparison content systematically, pricing tables, feature matrices, honest verdicts, and place that content both on your site and in the Toolradar directory. Repeated comparison signals improve discoverability for SaaS-buying queries.
Can you help us position against HubSpot / Marketo / Salesforce?
Yes, that's most of our Martech work. The challenge isn't features, it's narrative. We develop positioning that surfaces the specific buyer-pain incumbents have institutionalized away from. Then we run the content + paid + earned playbook to plant that positioning in qualified buyer minds.
How important is partner-channel work for Martech growth?
Significant for mid-market and up. HubSpot, Salesforce, Klaviyo, Shopify ecosystems are pipeline goldmines if structured right. We help with partner-tier qualification, co-marketing programs, and APP-store optimization where applicable. Partner-channel pipeline often outperforms direct demand gen at lower CAC.
What stage Martech do you serve?
$1M-$30M ARR typically. Earlier-stage Martech often needs fractional CMO support more than full-agency execution. Larger Martech companies usually have category leadership budgets that exceed our typical engagement.
Ready to scope a martech engagement?
Tell us your stage, product, and goals. We'll share a proposed martech marketing scope, or honestly recommend another agency if we're not the fit.
How we think and how we are paid
How we think about martech marketing, and how we are paid.
Three writeups on how we run programs, plus the two pages you should read before working with any agency: who we are and how we make money.
Why owned media matters more than methodology
Most B2B SaaS agencies sell methodology. We argue owned media compounds, methodology commoditizes. Why, and how to evaluate agencies on it.
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How we measure pipeline attribution
Attribution is broken in B2B SaaS. Our three-layer approach: standard tracking, self-reported attribution, and leading indicators.
Read
The right channel mix for B2B tech in 2026
Per-vertical channel allocations for dev tools, AI, security, and fintech at $1M to $10M ARR, plus what to skip.
Read
Other verticals
More vertical playbooks.
Agency for B2B SaaS
We help B2B SaaS companies grow, built for the category's realities: long sales cycles, multi-stakeholder buying, and SEO competitive intensity. Owned media distribution through Techpresso (660K+ tech subscribers) plus senior strategic execution across SEO, content, demand gen, and paid.
Agency for Developer Tools
Marketing for developer tools is uniquely hard. Developers block ads, distrust LinkedIn, and evaluate tools by reading docs and checking GitHub. Our engineer-heavy team knows how to reach them via the channels they respect: technical content, dev newsletters, open source, community.
Agency for AI Startups
AI is the most competitive B2B category of 2026. Every week brings new models, new tools, new competitors. Generic B2B agencies move too slowly. Our AI-specialized team ships campaigns within 48 hours of major AI launches and reaches the builders evaluating every new tool.
Agency for Cybersecurity Vendors
Cybersecurity buyers are the most skeptical B2B audience. CISOs, security engineers, and SOC analysts shred vendor pitches instantly. Generic B2B marketing fails in security. Our specialized approach combines security-focused newsletter reach (Cyberpresso) with technical content reviewed by people who've worked the SOC.
Agency for Fintech
Fintech buyers need trust signals. Marketing copy is a compliance artifact. Analyst relations matter more than in most B2B. Our Fintech-specialized approach combines Finpresso newsletter reach with compliance-aware content and analyst-positioning work.