Delighted vs Qualtrics: Which is Better in 2026?
Choosing between Delighted and Qualtrics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Delighted
Gather actionable customer feedback simply
Best for you if:
- • You want to try before committing
- • You need survey tools features specifically
- • Customer feedback and NPS surveys
- • Easy to set up and customize
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Best for you if:
- • You need analytics features specifically
- • All-in-one Experience Management (XM) platform.
- • Uses AI to analyze customer and employee feedback for actionable insights.
| At a Glance |  Delighted | |
|---|---|---|
Starts at | FreeFree tier available | $420/moResearch Core |
Best For | Survey Tools | Analytics |
Rating | 4.8/5 | 4.4/5 |
Choose Delighted or Qualtrics?
Choose Delighted if
Gather actionable customer feedback simply
- NPS surveys
- Simple to use
- Good response rates
- Budget matters (Free vs $420/mo)
- Your work is survey tools-shaped, not analytics-shaped
Choose Qualtrics if
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
- Enterprise survey platform
- Experience management
- Good analytics
- Your work is analytics-shaped, not survey tools-shaped
| Feature | Delighted | Qualtrics |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.8/5 101 reviews | ★4.4/5 16 reviews |
| Categories | Survey ToolsCustomer Feedback | AnalyticsSurvey Tools |
In-Depth Analysis
Delighted
Gather actionable customer feedback simply
Strengths
- +NPS surveys
- +Simple to use
- +Good response rates
- +Clean design
- +Good integrations
Weaknesses
- -Limited survey types
- -Per-response pricing
- -Basic analytics
- -Qualtrics owned
- -Less features than alternatives
Key features
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Strengths
- +Enterprise survey platform
- +Experience management
- +Good analytics
- +Research tools
- +Compliance
Weaknesses
- -Very expensive
- -Complex platform
- -Learning curve
- -Enterprise sales
- -Overkill for simple surveys
Key features
Pricing: Delighted vs Qualtrics
| Plan | Delighted | Qualtrics |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $224 month Premium | $420 Research Core |
| Tier 3 | $449 month Premium Plus | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Delighted pricing and Qualtrics pricing.
Who Should Use What?
On a budget?
Delighted has a free tier. Qualtrics is paid only.
Go with: Delighted
Want the highest-rated option?
Delighted: 4.8/5 (101 reviews). Qualtrics: 4.4/5 (16 reviews).
Go with: Delighted
Value user reviews?
Delighted: 101 reviews (4.8/5). Qualtrics: 16 reviews (4.4/5).
Go with: Delighted
3 Questions to Help You Decide
What's your budget?
Delighted is freemium. Qualtrics is paid. Delighted lets you start free.
What's your use case?
Delighted is a survey tools tool. Qualtrics is in analytics. Pick the category that matches your needs.
How important are ratings?
Delighted is rated higher: 4.8/5 vs 4.4/5.
Key Takeaways
Qualtrics
- Our pick for this comparison
Delighted
- Has a free tier
- Higher user rating: 4.8/5 vs 4.4/5
- Larger review base (101 reviews)
- Better fit for survey tools
The Bottom Line
Qualtrics is our pick. Delighted has a free tier if you want to test without paying.
Frequently Asked Questions
Is Delighted or Qualtrics better?
Qualtrics is rated in our evaluation. Delighted is freemium and Qualtrics is paid.
What are Delighted and Qualtrics used for?
Delighted: Gather actionable customer feedback simply. Qualtrics: The leading Experience Management (XM) software, amplified with trusted AI to drive business growth..
What does Delighted cost vs Qualtrics?
Delighted is freemium (free tier + paid plans). Qualtrics is a paid tool. Visit their websites for detailed pricing.