Retently vs Qualtrics: Which is Better in 2026?
Choosing between Retently and Qualtrics comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Retently
Collect and act on customer feedback to drive growth and improve customer experience.
Best for you if:
- • You need customer feedback features specifically
- • Collects NPS, CSAT, and CES feedback across customer journeys.
- • Automates surveys, analyzes sentiment, and provides actionable insights.
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Best for you if:
- • You need analytics features specifically
- • All-in-one Experience Management (XM) platform.
- • Uses AI to analyze customer and employee feedback for actionable insights.
| At a Glance |  Retently | |
|---|---|---|
Starts at | $49/moEcommerce Basic | $420/moResearch Core |
Best For | Customer Feedback | Analytics |
Rating | 4.8/5 | 4.4/5 |
Choose Retently or Qualtrics?
Choose Retently if
Collect and act on customer feedback to drive growth and improve customer experience.
- Comprehensive survey types (NPS, CSAT, CES) for varied feedback.
- Omnichannel distribution maximizes response rates.
- Powerful analytics and reporting for deep insights.
- Your work is customer feedback-shaped, not analytics-shaped
Choose Qualtrics if
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
- Enterprise survey platform
- Experience management
- Good analytics
- Your work is analytics-shaped, not customer feedback-shaped
| Feature | Retently | Qualtrics |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.8/5 59 reviews | ★4.4/5 16 reviews |
| Categories | Customer FeedbackSurvey Tools | AnalyticsSurvey Tools |
In-Depth Analysis
Retently
Collect and act on customer feedback to drive growth and improve customer experience.
Strengths
- +Comprehensive survey types (NPS, CSAT, CES) for varied feedback.
- +Omnichannel distribution maximizes response rates.
- +Powerful analytics and reporting for deep insights.
- +Automation features streamline feedback collection and action.
- +Seamless integration with popular business tools.
Weaknesses
- -No free tier available, only a free trial.
- -Pricing details are not transparently listed on the website.
Key features
Qualtrics
The leading Experience Management (XM) software, amplified with trusted AI to drive business growth.
Strengths
- +Enterprise survey platform
- +Experience management
- +Good analytics
- +Research tools
- +Compliance
Weaknesses
- -Very expensive
- -Complex platform
- -Learning curve
- -Enterprise sales
- -Overkill for simple surveys
Key features
Pricing: Retently vs Qualtrics
| Plan | Retently | Qualtrics |
|---|---|---|
| Tier 1 | $49/month Ecommerce Basic | Free Free |
| Tier 2 | $299/month Ecommerce Pro | $420 Research Core |
| Tier 3 | Contact us Enterprise | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Retently pricing and Qualtrics pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Qualtrics
Want the highest-rated option?
Retently: 4.8/5 (59 reviews). Qualtrics: 4.4/5 (16 reviews).
Go with: Retently
Value user reviews?
Retently: 59 reviews (4.8/5). Qualtrics: 16 reviews (4.4/5).
Go with: Retently
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Retently is a customer feedback tool. Qualtrics is in analytics. Pick the category that matches your needs.
How important are ratings?
Retently is rated higher: 4.8/5 vs 4.4/5.
Key Takeaways
Qualtrics
- Our pick for this comparison
Retently
- Higher user rating: 4.8/5 vs 4.4/5
- Larger review base (59 reviews)
- Better fit for customer feedback
The Bottom Line
Qualtrics is our pick.
Frequently Asked Questions
Is Retently or Qualtrics better?
Qualtrics is rated in our evaluation. Both are paid.
What are Retently and Qualtrics used for?
Retently: Collect and act on customer feedback to drive growth and improve customer experience.. Qualtrics: The leading Experience Management (XM) software, amplified with trusted AI to drive business growth..
What does Retently cost vs Qualtrics?
Retently is a paid tool. Qualtrics is a paid tool. Visit their websites for detailed pricing.