Transactional email service from AWS
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TL;DR - Amazon SES
- Amazon SES is a cloud email service for sending transactional and marketing emails at scale
- It provides high deliverability, email authentication, and detailed analytics for sent messages
- First 62,000 emails/month free from EC2, then $0.10 per 1,000 emails
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Cheapest email sending
- High deliverability
- Pay per email
- Integrates with AWS
- No monthly minimum
Cons
- Basic features only
- Not for marketing emails
- Setup can be complex
- UI minimal
- Reputation management manual
Key Features
Email sending APIHigh deliverabilityBounce handlingReputation dashboardEmail receivingPay-per-use pricing
Pricing Plans
Pay-as-you-go
$0.10/1000 emails
- Outbound emails
- $0.12/GB for attachments
- Email templates
- SMTP interface
- API access
Inbound Email
$0.10/1000 emails
- Receive emails
- $0.09/1000 email chunks
- Route to S3, Lambda, SNS
Dedicated IP (Standard)
$24.95/IP
- Static IP address
- Build your own reputation
- Full control over sending
Dedicated IP (Managed)
$15/account + usage
- Auto-scaling IPs
- Managed reputation
- Volume-based pricing
What is Amazon SES?
Amazon SES sends transactional email at scale without running email infrastructure. Password resets, order confirmations, notifications-any email your application needs to send.
The service handles deliverability reputation, bounce processing, and compliance requirements. Pay only for what you send. Integration with AWS makes it a natural choice for applications already on Amazon.
Transactional email seems simple until you try to build it yourself. SES handles the complexity of reliable delivery so you can focus on your application.
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Amazon SES FAQ
Is Amazon SES free?
Very affordable - first 62,000 emails/month are free when sent from EC2. After that, $0.10 per 1,000 emails. One of the cheapest email options at scale.
What does Amazon SES cost?
$0.10 per 1,000 emails sent. Plus $0.12 per GB of attachments. Incoming email is $0.10 per 1,000 emails received. Incredibly cheap for high-volume sending.
What is Amazon SES?
Simple Email Service is AWS's email sending and receiving service. Used for transactional emails, marketing campaigns, and notifications. High deliverability, low cost.
SES vs SendGrid?
SES is cheaper at scale but more DIY. SendGrid has better UI, analytics, and templates. SES for developers comfortable with AWS; SendGrid for marketing teams.
How do you improve SES deliverability?
Set up SPF, DKIM, and DMARC records. Warm up new sending domains gradually. Monitor bounces and complaints. Use dedicated IPs for high volume. Follow AWS best practices.
Source: aws.amazon.com