Campaigner

Name: Campaigner
Brand: Campaigner
Rating: 3.8 (564 reviews)

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Advanced email marketing and automation platform for growing businesses.

Email Marketing Marketing Automation SMS Marketing

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3.8(564 across the web)

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Reviews onG2Capterra

564 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Offers advanced features typically found in more expensive marketing suites.

Biggest con

Capture by Campaigner is currently only available to US-based customers.

TL;DR - Campaigner

Advanced email and SMS marketing automation with visual workflow builder.
Robust personalization and segmentation capabilities for targeted campaigns.
Specialized e-commerce features including store integration and abandoned cart recovery.

Pricing: Paid only

Best for: Enterprises & pros

3.8/5 across review platforms

What is Campaigner?

Editorial review

Campaigner is an advanced email marketing platform designed to help businesses grow through sophisticated email and SMS campaigns. It offers a comprehensive suite of features for creating, automating, and personalizing marketing communications, aiming to provide enterprise-level capabilities at a more accessible price point. The platform is suitable for businesses of all sizes, particularly those looking to enhance customer engagement, drive conversions, and optimize their marketing spend. Key functionalities include a visual automation workflow builder for crafting multi-channel customer journeys (email and SMS), robust personalization options based on various data points, and an intuitive drag-and-drop email editor with responsive templates. Campaigner also provides tools for list health management (Reputation Defender), A/B and multivariate testing, and an AI Insight Builder to uncover valuable contact data. For e-commerce businesses, it offers specialized features like store integration, product and inventory syncing, abandoned cart recovery, and dynamic content generation to boost sales and customer retention.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcecampaigner.com ↗

Pros & Cons

Pros

Offers advanced features typically found in more expensive marketing suites.
Intuitive visual workflow builder for complex automation.
Strong personalization and segmentation capabilities.
Includes SMS marketing and list health tools.
Dedicated e-commerce features for store integration and sales optimization.

Cons

Capture by Campaigner is currently only available to US-based customers.
Pricing details are not transparently listed, requiring a quote for e-commerce.
Some advanced features like AI Insight Builder are add-ons.

Ratings Across the Web

3.8(564 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

AI Insight BuilderCapture by Campaigner (anonymous visitor identification)Visual Automation Workflow Builder (email + SMS)Campaigner SMS (standalone and integrated)Reputation Defender (list verification)Personalization (custom fields, geolocation, purchase behavior, dynamic content)Drag & Drop Email EditorResponsive Email Templates

Pricing

Paid

Campaigner offers paid plans. Visit their website for current pricing details.

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Reviews

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3.8/5

Across 564 verified user reviews on Capterra, G2

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Best Campaigner Alternatives

Top alternatives based on features, pricing, and user needs.

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ActiveCampaignFreemium

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Hubspot MarketingFreemium

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Constant ContactFreemium

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GetresponsePaid

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MailerliteFreemium

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Still deciding?

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Campaigner FAQ

How does Campaigner support e-commerce businesses specifically?

Campaigner provides specialized features for e-commerce, including store integration, product and inventory syncing, and abandoned cart recovery. It also offers dynamic content generation to help boost sales and customer retention for online stores.

Which teams would benefit most from using Campaigner?

Marketing teams looking to enhance customer engagement, drive conversions, and optimize their marketing spend would benefit from Campaigner. It is suitable for businesses of all sizes seeking advanced email and SMS marketing capabilities.

How does Campaigner compare to Mailchimp for marketing automation?

Campaigner offers an intuitive visual workflow builder for complex automation, alongside robust personalization and segmentation capabilities. It also includes SMS marketing and list health tools, providing a comprehensive suite for multi-channel customer journeys.

What kind of limitations should users be aware of with Campaigner?

One limitation is that the 'Capture by Campaigner' feature is currently only available to US-based customers. Additionally, some advanced features, such as the AI Insight Builder, are offered as add-ons.

Does Campaigner include a free tier?

Campaigner is a paid product and does not include a permanently free tier. Pricing details for e-commerce features are not transparently listed and require a quote.

Can Campaigner be used for both email and SMS marketing?

Yes, Campaigner is designed for both email and SMS marketing. It features a visual automation workflow builder that allows users to craft multi-channel customer journeys encompassing both communication methods.

How does Campaigner help with email list quality?

Campaigner includes list health management tools, specifically its Reputation Defender feature, to help users maintain the quality and deliverability of their email lists. This contributes to more effective marketing campaigns.

Source: campaigner.com

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