Instantly starts at $37.60/month on the Growth plan.
Verified Oct 2026 from the official pricing page.
Is Instantly worth the price?
Instantly's pricing is quite competitive, especially at the lower tiers.
The 'Growth' plan at $37.60/month offers significant value with unlimited email accounts and AI-powered sequences. The 'Hypergrowth' plan at $77.60/month also provides a substantial increase in lead and email limits for a reasonable jump.
This pricing structure is best for small to medium-sized businesses and solopreneurs looking for scalable cold outreach solutions.
Pricing Plans
Free TrialGrowth
$37.6/month
- 1,000 active leads
- 5,000 monthly emails
- Unlimited email accounts
- Email warmup
- AI-powered sequences
Hypergrowth
$77.6/month
- 25,000 active leads
- 100,000 monthly emails
- Everything in Growth
- Advanced analytics
- Priority support
Light Speed
$286.3/month
- 100,000 active leads
- 500,000 monthly emails
- Everything in Hypergrowth
- Dedicated IP
- Custom sending limits
Enterprise
Custom
- Unlimited leads
- Unlimited emails
- Dedicated support
- Custom integrations
- SLA
Hidden Costs & Gotchas
Potential overage fees for exceeding email limits.
How Instantly compares
2 of 5 direct competitors offer a free plan.
Instantly Pricing FAQ
How much does Instantly cost?
Instantly starts at $37.60/month on the Growth plan. It offers 3 paid tiers ranging from $37.60/month to $286.30/month.
Does Instantly have a free plan?
Instantly does not offer a permanent free plan. A free trial is available.
Does Instantly offer a free trial?
Yes. Instantly offers a free trial.
What is the cheapest Instantly paid plan?
The cheapest paid plan for Instantly is "Growth" at $37.60/month. Key features include: 1,000 active leads, 5,000 monthly emails, Unlimited email accounts.
What are alternatives to Instantly?
Alternatives to Instantly include Apollo.io, Salesloft, Reply.io, Lemlist. Apollo.io starts at $49/month, billing unit not specified; Reply.io starts at $60/user/month; Lemlist starts at $69/user/month.
Instantly alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Instantly pricing: instantly.ai/pricing (verified Oct 2026)
- Cite this data: Toolradar, Instantly pricing verified Oct 2026, toolradar.com/tools/instantly/pricing
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