Mautic
UnclaimedThe world's largest open-source marketing automation platform for true data sovereignty.
Visit WebsiteTL;DR - Mautic
- Open-source marketing automation platform with no vendor lock-in.
- Offers comprehensive tools for lead nurturing, campaign building, and email marketing.
- Prioritizes data sovereignty and privacy with flexible self-hosting options.
Pricing: Paid only
Best for: Enterprises & pros
4.7/5 across review platforms
Pros & Cons
Pros
- Open-source nature provides no vendor lock-in and true data sovereignty.
- Highly customizable and extendable through plugins and API.
- Unlimited users with role access control at no extra cost.
- Strong focus on data privacy and compliance.
- Vibrant community support and resources.
Cons
- Self-hosting requires technical expertise for setup and maintenance.
- May require reliance on third-party partners for managed hosting or advanced support.
- The open-source model might mean varying levels of direct vendor support compared to proprietary solutions.
Ratings Across the Web
4.7(26 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Intuitive drag-and-drop campaign builderPowerful email and landing page builderLead nurturing and scoringWeb tracking and analyticsPrivacy-focused by default (GDPR, CCPA compliance)Powerful REST API for integrationsExtendable via many pluginsDynamic contact segmentation
Pricing Plans
Mautic Essential
From $247.50/mo
- Specialized Mautic hosting (shared)
- Standard workflows
- Full data ownership, easy to move away
- Email service included
- Shared IP
- High deliverability
- Sending reputation monitoring
- Deliverability optimization
- Up to 50K emails a month
- Up to 50K contacts
- Up to 100 emails/minute
Mautic Professional
From $1237/mo
- Specialized Mautic hosting (dedicated)
- Dynamic content & advanced workflows
- Dedicated support manager
- Custom development possible
- Standard security
- Email service included
- Dedicated IP
- High deliverability
- Sending reputation monitoring
- Deliverability optimization
- From 50K emails a month
- From 50K contacts
- Extendable up to 3M
- Up to 2,000 emails/minute
Mautic Enterprise
Custom pricing
- Specialized Mautic hosting (dedicated)
- Dedicated support manager
- Dedicated infrastructure
- Custom email provider support
- Custom plugin support
- Enterprise-grade security + SSO
- Email service included
- Dedicated IP
- High deliverability
- Sending reputation monitoring
- Deliverability optimization
- Up to 6M emails a month
- Up to 4,000 emails/minute
What is Mautic?
Mautic is an open-source marketing automation platform designed to help organizations free their marketing efforts from vendor lock-in and maintain true data sovereignty. It provides a comprehensive suite of tools for lead management, campaign building, email marketing, landing page creation, and web tracking. Marketers can use Mautic to create personalized communication sequences, automate lead nurturing, and score leads based on their engagement and characteristics.
The platform is ideal for businesses and organizations that prioritize control over their data, require extensive customization, and benefit from a vibrant community-driven ecosystem. Mautic's features support data-driven strategies, offering A/B testing, detailed analytics, and robust integration capabilities through its REST API and plugin system. It also emphasizes privacy by default, helping users comply with global data privacy legislation like GDPR and CCPA.
Key benefits include the ability to self-host, ensuring complete control over data storage and security, an unlimited number of users at no extra cost with role-based access, and a flexible architecture that scales across multiple servers. Mautic empowers marketers to build complex campaigns with an intuitive drag-and-drop interface, streamline content creation, and deliver highly personalized experiences to their contacts.
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Mautic FAQ
How does Mautic ensure compliance with data privacy regulations like GDPR and CCPA?
Mautic is designed with privacy-focused features by default, offering numerous functionalities to ensure compliance with data privacy legislation worldwide. It allows users to manage contact consent, data reports, and data erasure requests, and to set data retention policies with automatic deletion upon consent retrieval.
What options are available for deploying Mautic?
Mautic offers flexible deployment options, including self-hosting on your own infrastructure, utilizing managed hosting services, or deploying through cloud-based hosting providers. Its open-source nature provides complete control over installation, configuration, and the ability to customize the infrastructure setup.
How does Mautic facilitate lead management and scoring?
Mautic enables organizations to develop a central overview of contacts by tracking behaviors, interactions, and lead characteristics to measure engagement and interest. It utilizes point scoring for prioritizing leads and allows for the tracking of stages within the marketing or sales funnel.
Can Mautic integrate with existing CRM systems and other third-party tools?
Yes, Mautic offers extensive integration capabilities through its powerful REST API and plugin ecosystem. This allows for seamless connection with existing CRM systems and other third-party tools to leverage their data and create highly personalized marketing experiences.
What kind of messaging channels does Mautic support out of the box?
Mautic provides out-of-the-box support for various messaging channels, including emails, SMS, and app or browser notifications. Its plugin ecosystem further extends these capabilities to support many more communication methods.
How does Mautic's form builder improve data collection?
Mautic's form builder transforms traditional form filling into an intelligent, gradual data collection process. It dynamically shows new form fields based on previously filled information, automatically hides fields that contain known contact information, and enables strategic data collection through multiple conversion points to reduce abandonment and build richer contact profiles.
Source: mautic.org