SimplyBook.me (marketing automation): Online booking system. SimplyBook.me is an online appointment scheduling platform built for service businesses that need to accept bookings 24/7 across websites, social media, Google, and branded mobile apps. It goes beyond basic scheduling with built-in payments, intake forms, HIPAA compliance, POS sales, and loyalty programs. Key capabilities: Multi-channel booking via website, Facebook, Instagram, Google, and mobile apps, Automated reminders via email, SMS, and WhatsApp, Payment processing with Stripe, PayPal, and Square integration, HIPAA-compliant for healthcare providers, Branded client and admin mobile apps. SimplyBook.me ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare SimplyBook.me against Calendly, Acuity Scheduling, Tenant Inc.
TL;DR - SimplyBook.me
Online appointment scheduling for service businesses
Multi-channel booking with payments, reminders, and HIPAA compliance
Free plan available; paid plans from €11.90/mo
Pricing: Free plan available
Best for: Growing teams
4.5/5 across review platforms
Pros & Cons
Pros
Booking widget works on websites, social media, and Google simultaneously
HIPAA compliance built in for healthcare and therapy practices
Flexible pricing scales with booking volume rather than features
Branded mobile apps available on paid plans
Extensive custom feature library lets you add only what you need
Supports 15+ languages for international businesses
Cons
Free plan limited to 50 bookings per month
Custom features are add-ons — building the right setup takes time
Mobile app customization requires Standard plan or higher
SMS reminders cost extra via credit packages
Interface can feel overwhelming with many features enabled
Ratings aggregated from independent review platforms. Learn more
Key Features
Multi-channel booking via website, Facebook, Instagram, Google, and mobile appsAutomated reminders via email, SMS, and WhatsAppPayment processing with Stripe, PayPal, and Square integrationHIPAA-compliant for healthcare providersBranded client and admin mobile appsClient intake forms and SOAP notesLoyalty system, memberships, and gift cardsGroup bookings, classes, and recurring appointmentsPOS system for in-person product salesCalendar sync with Google Calendar and Outlook
Pricing
Freemium
SimplyBook.me offers a generous free tier with optional paid upgrades for advanced features.
SimplyBook.me is an online appointment scheduling platform built for service businesses that need to accept bookings 24/7 across websites, social media, Google, and branded mobile apps. It goes beyond basic scheduling with built-in payments, intake forms, HIPAA compliance, POS sales, and loyalty programs. Over 10,000 businesses in healthcare, beauty, fitness, education, and professional services use SimplyBook.me to eliminate phone-tag scheduling and reduce no-shows with automated reminders via email, SMS, and WhatsApp. The platform scales from solo practitioners to multi-location enterprises.
Yes. HIPAA compliance is available on the Standard plan and above. It includes data encryption, access controls, and audit logging required for healthcare providers handling protected health information.
Can clients book through my social media pages?
Yes. SimplyBook.me integrates with Facebook, Instagram, and Google so clients can book directly from your social profiles and Google Business listing without visiting your website.
How does the pricing scale with bookings?
Each plan includes a set number of bookings per month (50, 100, 500, or 2,000). If you exceed your limit, you can purchase additional booking packs at $4 per 100 bookings.
Does SimplyBook.me have a mobile app?
Yes. There are two apps: an admin app for managing bookings and a client-facing app for customers. The client app can be branded with your business name and logo on the Basic plan and above.
Can I accept payments at the time of booking?
Yes. SimplyBook.me integrates with Stripe, PayPal, and Square for online payments. You can require full payment, deposits, or tips at booking time. A built-in POS system also handles in-person transactions.