Universe Ticketing
UnclaimedThe world's leading ticketing partner for general admission and timed-entry events.
Visit WebsiteReviews onG2Capterra
61 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Extensive marketing reach through Ticketmaster and partner network
Biggest con
Pricing structure involves per-ticket fees which can add up for high volume events
TL;DR - Universe Ticketing
- Comprehensive platform for creating, managing, and selling tickets for various events.
- Offers brand control, customizable checkout, and robust analytics for organizers.
- Leverages Ticketmaster's network for unparalleled marketing reach and distribution.
Pricing: Free plan available
Best for: Growing teams
4.3/5 across review platforms
What is Universe Ticketing?
Universe Ticketing is a comprehensive event management and ticketing platform designed for organizers of various event types, including general admission and timed-entry events. It empowers users to create, manage, and promote events while maintaining full control over their brand and customer data. The platform offers tools for rapid event setup, flexible scheduling, and inventory management, catering to independent organizers, growing brands, and established event producers.
Beyond core ticketing functionalities, Universe provides robust marketing and distribution capabilities, including integration with Ticketmaster's vast marketplace and a network of over 1000 distribution partners. It also offers advanced analytics, customizable checkout flows for upsells and audience insights, and dedicated support services, including scalable customer support in multiple languages and time zones. The platform is ideal for anyone looking to streamline their event operations, expand their reach, and optimize ticket sales.
Available on: Web
Pros & Cons
Pros
- Extensive marketing reach through Ticketmaster and partner network
- High degree of customization for branding and checkout experience
- Advanced tools for managing complex timed-entry schedules and inventory
- Comprehensive analytics for informed business decisions
- Scalable customer support available in multiple languages and time zones
Cons
- Pricing structure involves per-ticket fees which can add up for high volume events
- Advanced features like dedicated account management and onsite support are limited to higher-tier plans
- Integration with Ticketmaster for selling is only available on the Pro plan
Ratings Across the Web
4.3(61 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
General admission and timed-entry event creationCustomizable checkout flows with upsell optionsCustomer data ownership and controlAutomated tasks and Zapier integration with 5,000+ partnersListing on Ticketmaster and 1000+ distribution partnersReal-time analytics and reportingDigital, QR-coded tickets with digital wallet supportSelf-serve ticket transfers and date/time changes for buyers
Pricing Plans
Starter
2% + $0.59 per ticket
- Sell on your website or Facebook
- Advanced payouts via StripeConnect
- Unlimited ticket types
- Unlimited add-ons
- Custom checkout questions
- Real time analytics and insights
- Scan and sell at the door
- Online help center
- Email support
Standard
2% + $0.59 per ticket
- Everything in Starter
- Team permissions
- Cardholder presales
- Payment plans
- Tiered ticketing
- Priority email support
Pro
Custom pricing
- Create your own a la carte plan
- Choose the features and services that work for you
- Sell on Ticketmaster
- Dedicated account manager
- Pricing and marketing strategy
- Onsite support
- RFID access control
- Sponsorship network
- Partner marketing services
- Partner affiliate channels
- Dynamic pricing
- Contact center support
Reviews
4.3/5
Across 61 verified user reviews on Capterra, G2
Add your hands-on experience to help the next buyer.
Best Universe Ticketing Alternatives
Top alternatives based on features, pricing, and user needs.
EventbriteFreemium
Event management and ticketing
HopinPaid
Virtual and hybrid events platform
SplashPaid
Create branded event pages, manage registration, and track ROI
BizzaboPaid
Manage in-person, virtual, and hybrid events from one platform
CrowdcastPaid
Host engaging live events with registration, Q&A, and monetization
LumaPaid
Delightful events start here. Set up an event page, invite friends, and sell tickets.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Universe Ticketing FAQ
How does Universe facilitate selling tickets directly on my own website while maintaining brand control?
Universe provides a single snippet of code that allows you to embed ticket sales directly onto your website. This enables fans to discover, browse, and purchase tickets without leaving your site, ensuring you own and control all customer data and can customize the checkout flow to match your brand.
Can I manage complex event schedules with multiple time slots and varying prices for each?
Yes, Universe is designed to manage complex event schedules. You can quickly create and extend timed-entry schedules, make bulk changes across all time slots, control inventory on a timeslot-by-timeslot basis, and adjust prices for individual time slots to optimize demand capture.
What kind of marketing support does Universe offer beyond listing on Ticketmaster?
Beyond listing on Ticketmaster and its distribution network, Universe offers access to marketing experts who can help optimize digital marketing campaigns. This includes leveraging the world's largest event and fan database and utilizing partner marketing services and affiliate channels available in higher-tier plans.
How does Universe handle customer support for ticket buyers, and what options are available for organizers?
Universe provides scalable customer support for ticket buyers in 19 countries, across 9 languages and time zones. For organizers, the platform offers tools for automatic email reminders, ticket resends, transfers, upgrades, and refunds. Higher-tier plans also include priority email support, dedicated account managers, and contact center support.
Is it possible to integrate Universe with other tools I use for event management or marketing?
Yes, Universe offers an open API and integrates with over 5,000 partner applications through Zapier. This allows for automation of tasks and seamless data flow between Universe and your existing tools, including Google Analytics, Facebook Pixel, and Mailchimp.
What are the options for managing ticket inventory and pricing for events with fluctuating demand?
Universe provides robust inventory control, allowing you to set the quantity and availability of ticket types for each time slot. For pricing, you can adjust prices by time slot and, with the Pro plan, utilize dynamic pricing and pricing optimization analysis to capture full demand and maximize revenue.
Source: universe.com