
Whale
Claim this toolThe fastest way to get your team aligned with AI-powered SOPs and training.
Visit WebsiteThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Significantly reduces time spent creating SOPs and training materials.
Biggest con
Whale's AI features run on a tightly capped monthly token allowance (as low as 25 tokens on paid plans), and multiple reviewers report exhausting the entire allotment within a week, leaving the AI capabilities they paid for unusable.
TL;DR - Whale
- AI-powered platform for documenting, sharing, and managing SOPs.
- Reduces new hire ramp time and ensures team consistency through structured training.
- Offers AI writing assistance, step recorders, video-to-SOP conversion, and knowledge retrieval.
What is Whale?
Available on: Web
Pros & Cons
Pros
- Significantly reduces time spent creating SOPs and training materials.
- Centralizes all process documentation in one organized, accessible hub.
- Leverages AI to automate content creation, transcription, and knowledge retrieval.
- Improves new hire onboarding and reduces ramp-up time.
- Offers various methods for capturing processes (step recorder, video, document import).
Cons
- Whale's AI features run on a tightly capped monthly token allowance (as low as 25 tokens on paid plans), and multiple reviewers report exhausting the entire allotment within a week, leaving the AI capabilities they paid for unusable.
- Support is a common complaint, with users saying the live chat is hard to reach a real person on and that replies arrive hours or days later.
- The editor and admin experience are limited, especially on mobile, making it harder to update and manage content on the go, and users report occasional stability and search glitches.
- Several reviewers describe a bait-and-switch billing experience where the fast-draining credit limits were not disclosed at signup and refund requests were refused.
Ratings Across the Web
Whale holds an aggregate rating of 4.8 out of 5 from 186 reviews across G2, last checked March 19, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Pricing checked Sep 11, 2026
Free
Everything in all plans, plus:
- AI Tokens Limited
- Access Permissions Board Level
- Log Only Version History
Team
$40 / month
Everything in all plans, plus:
- AI Tokens Limited
- Unlimited Boards
- Step Recorder
- Screen Recorder
- AI Writer Assistant
- Video to Process Converter
- Image Editor
- Process & SOP templates
Scale
$100 / month
Everything in all plans, plus:
- AI Tokens Included
- Unlimited Boards
- Step Recorder
- Screen Recorder
- AI Writer Assistant
- Video to Process Converter
- Image Editor
- Process & SOP templates
Enterprise
$1200 / month
Everything in all plans, plus:
- AI Tokens Included
- Unlimited Boards
- Step Recorder
- Screen Recorder
- AI Writer Assistant
- Video to Process Converter
- Image Editor
- Process & SOP templates
Included in all plans
- Unlimited Documentation
- Share as link
- Basic Analytics
- Google & Microsoft SSO
- User training
Is Whale worth the price?
Whale's pricing structure is generally fair, offering a robust Free tier and a well-featured Team plan at $40/month.
The jump to Scale at $100/month for included AI tokens and more integrations is reasonable for growing businesses. The Enterprise tier at $1200/month caters to large organizations needing advanced security and dedicated support.
Reviews

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Whale FAQ
How does Whale's AI assist in creating detailed procedures?
Can Whale help in reducing new hire ramp-up time?
What specific tools does Whale offer for capturing processes?
How does 'Alice' function within the Whale platform?
Does Whale support multi-language documentation and training?
How does Whale ensure documentation remains current and accurate?
Source: usewhale.io