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Best Headless CMS Tools in 2026

Headless content management systems

42 tools evaluated · 10 top picks · Updated June 2026

Key Takeaways
  • Umbraco is our #1 pick for headless CMS in 2026.
  • We analyzed 42 headless CMS tools to create this ranking.
  • 7 tools offer free plans, perfect for getting started.

Headless CMS splits between API-first commercial (Contentful, Sanity, Storyblok), open-source (Strapi, Payload, Directus), and Git-based (Decap CMS, TinaCMS, Outstatic). The choice depends on content structure complexity, team authoring needs, and budget.

7 top headless CMS tools compared

Starting price, average user rating, and our pick for each category.

ToolOur takeStarting priceRating
Umbraco logo
Umbraco
Best overallContact sales4.5
Hygraph logo
Hygraph
Best free tierFree + paid4.4
Optimizely CMS logo
Optimizely CMS
Solid pickContact sales4.2
Storyblok logo
Storyblok
Solid pickFree + paid4.4
Visitor profiles and timeline by Croct logo
Visitor profiles and timeline by Croct
Highest ratedFree + paid4.8
Contentful logo
Contentful
Solid pickFree + paid4.3
Kontent.ai logo
Kontent.ai
Solid pickContact sales4.4

How the Top Headless CMS Tools Compare

The headless CMS category is highly competitive in 2026, with Umbraco and Hygraph both ranking among the top choices on Toolradar's assessment, followed closely by Optimizely CMS. The tight competition reflects how mature this market has become.

Pricing varies significantly among the top picks: Hygraph (freemium (free tier available)), Storyblok (freemium (free tier available)) offer free access, while Umbraco and Optimizely CMS require a paid subscription. Teams on a budget should start with Hygraph, which delivers strong value despite its free tier.

Computed from live tool ratings, review counts, and editorial scores.Editorial policy
01
Umbraco logo

The flexible open-source .NET CMS for building and scaling digital solutions with speed, simplicity, and scale.

Paid4.5/5974 ratings

Umbraco is a highly flexible, open-source content management system (CMS) built on the modern Microsoft .NET stack. It's designed to solve content challenges for enterprises and content teams by providing a secure, cloud-ready, and scalable platform without vendor lock-in. Umbraco empowers marketers and content creators with intuitive tools for content authoring, rich media management, and scheduled publishing, while offering developers unparalleled freedom through its customizable architecture, API-driven flexibility, and support for both traditional and headless CMS approaches. Beyond its core CMS capabilities, Umbraco offers Umbraco Compose, a data orchestration layer that streamlines data from various sources (CMS, PIM, CRM, ERP, DAM) into a single, headless GraphQL API output. This allows for rapid integration and delivery of data, making it ideal for complex tech stacks and AI-readiness. Umbraco aims to provide a robust foundation for digital experiences, enabling businesses to adapt fast, integrate freely, and scale their digital presence effectively.

02
Hygraph logo

Federated content platform with GraphQL

Freemium4.4/5783 ratings

Hygraph (formerly GraphCMS) is a headless CMS that pioneered GraphQL-first content APIs. The platform focuses on content federation - connecting and unifying content from multiple sources. Hygraph is known for its powerful GraphQL API, content localization, and flexible content modeling. The platform is popular among teams building complex content architectures that need to combine content from different systems into a unified API.

03
Optimizely CMS logo

Empower developers and marketers to create, launch, and scale digital experiences with a headless CMS.

Paid4.2/5910 ratings

Optimizely CMS is a headless Content Management System designed to give developers the freedom to build, marketers the tools to launch fast, and businesses the control to scale their digital presence. It focuses on streamlining the content lifecycle from idea to delivery across various channels. For marketers, Optimizely CMS offers a visual builder, AI-powered writing assistance (Opal), embedded Digital Asset Management (DAM), and personalization capabilities to create and publish content quickly without developer intervention. It also provides tools for visibility analytics, structured metadata, and SEO guidance to ensure content is discoverable and effective. Developers benefit from its headless architecture, robust APIs, and flexible content modeling, allowing them to integrate with various systems and deliver content to any front-end. The platform emphasizes collaboration with automated workflows and offers multi-site and multi-channel management, AI translations, and edge delivery for fast, global content distribution. It integrates with popular CRM, marketing automation, and translation tools, making it a comprehensive solution for managing dynamic websites and delivering personalized customer experiences at scale.

04
Storyblok logo

Headless CMS with visual editor

Freemium4.4/5576 ratings

Storyblok is a headless CMS that combines API-first architecture with a visual editor for content creators. The visual editor shows a real-time preview of content on the actual website, bridging the gap between headless flexibility and WYSIWYG simplicity. Storyblok is popular for marketing websites, landing pages, and content-heavy applications where non-technical users need to see their changes immediately. The platform supports components, localization, and powerful content scheduling.

05
Visitor profiles and timeline by Croct logo

A headless CMS for optimizing user experiences through personalization and A/B testing.

Freemium4.8/560 ratings

Croct is a headless CMS designed for optimizing websites through personalization, experimentation, and content management. It allows businesses to create tailored user experiences, validate hypotheses, and generate more qualified leads by adapting content and experiences based on user behavior and audience segments. The platform integrates seamlessly into existing tech stacks, working with popular tools like Strapi, Shopify, and HubSpot, and offers built-in CDP and analytics capabilities to eliminate the need for additional vendors. Croct is suitable for heads of growth, CRO managers, product managers, developers, and designers looking to accelerate optimization efforts. It provides tools for real-time analytics, cross-domain event tracking, and dynamic content delivery, enabling teams to efficiently experiment and tailor pages at a much faster rate. The platform emphasizes ease of implementation, outstanding support, and high performance in personalization and A/B testing categories.

07
Kontent.ai logo

The headless CMS built for speed, control, and the future of content with AI-powered automation.

Paid4.4/5236 ratings

Kontent.ai is a headless Content Management System (CMS) designed to accelerate content publishing, provide developers with flexibility, and offer complete control over content at scale. It leverages AI agents for tasks like audits, governance, and localization, freeing up content teams to focus on creativity and strategic work. This approach, termed "Agentic CMS," aims to redefine content operations by automating time-consuming processes. The platform empowers business users with brand control without slowing down, while developers benefit from open APIs and a composable stack. Leaders can optimize performance by consolidating disparate tools into one secure hub. Kontent.ai enables faster launches, experimentation, and instant publishing to various channels, all while maintaining governance and security. It's built for organizations looking to streamline content creation, manage multiple websites, and deliver consistent experiences across all channels and devices, including support for localization and SEO. Kontent.ai is ideal for content teams, developers, and business leaders in organizations that need to manage large volumes of content, publish quickly, and maintain brand consistency across multiple platforms and languages. It's particularly beneficial for companies looking to reduce operational costs through consolidation and automation, and those requiring robust security and compliance standards.

Kontent.ai UI screenshot
08
ButterCMS logo

The headless CMS that fuels fast-moving teams, enabling developers to build their way and marketers to publish in...

Freemium4.7/5209 ratings

ButterCMS is an API-first headless Content Management System designed to help high-growth organizations build, launch, and scale high-performance websites, e-commerce sites, and mobile apps. It separates content management from content display, providing developers with the flexibility to use any tech stack (React, Vue, Next.js, etc.) while empowering marketers to create, update, and optimize content across various channels without developer intervention. The platform offers a comprehensive suite of features for content modeling, creation, and delivery, including modular content blocks, custom page types, a built-in blog engine, and robust SEO tools. It also supports multi-site and multi-language content management, collaborative workflows with role-based access and content approvals, and media asset management. With AI and automation capabilities for content creation, translation, and migration, ButterCMS aims to boost efficiency and accelerate content production for marketing and e-commerce teams.

09
DatoCMS logo

Headless CMS for modern web projects

Freemium4.6/548 ratings

DatoCMS is a headless CMS built for the modern web, known for excellent developer experience and strong image handling. The platform offers structured content, powerful image transformations via Imgix, and multi-environment support for safe content staging. DatoCMS is popular in the Jamstack community and integrates well with static site generators and modern frameworks. The modular content approach and real-time previews make it suitable for marketing teams managing complex content.

10
Prismic logo

Empower marketers, delight developers with reusable content

Freemium4.2/5364 ratings

Prismic is a headless CMS that focuses on giving marketers independence while keeping developers happy. The platform offers Slice Machine, a component-based approach where developers build reusable content components (slices) that marketers can assemble into pages. This balance makes Prismic popular for marketing sites and corporate websites. Prismic offers strong preview capabilities, scheduling, and a generous free tier for small projects.

Why these headless CMS tools didn't make our top 10.

We evaluated 42 headless CMS tools and these 20 ranked 11 through 30. They're solid options that fell short on one or two axes (review depth, pricing transparency, feature parity), but worth a look if the leaders don't fit your stack or budget.

Sanity logo
Sanity
Structure content as data for any application
Strapi logo
Strapi
Build content APIs fast with a customizable, self-hosted headless CMS
Directus logo
Directus
Open-source headless CMS and data platform
Craft CMS logo
Craft CMS
Empower your creative process with a flexible and customizable content management system.
Webiny logo
Webiny
Composable open-source content platform for enterprises, hosted within your AWS account.
Magnolia logo
Magnolia
Composable DXP and Headless CMS for global enterprises to deliver exceptional digital experiences.
Payload logo
Payload
Headless CMS and application framework
Outstatic logo
Outstatic
A static site CMS for Next.js with AI completion and no database.
Enonic logo
Enonic
Headless flexibility and editorial freedom for building secure, scalable, and engaging digital experiences.
Cockpit logo
Cockpit
Build anything, your way, with a self-hosted, API-first headless content platform.
Cosmic logo
Cosmic
Headless CMS with AI to build and deploy applications 10x faster.
Builder.io logo
Builder.io
Visual headless CMS and page builder
Statamic logo
Statamic
The award-winning CMS built on Laravel, designed for developers and content teams.
Flotiq logo
Flotiq
API-first headless CMS for developers and content editors to create, collaborate, and publish content.
Plasmic logo
Plasmic
Visual page building for React components
KeystoneJS logo
KeystoneJS
Headless CMS and GraphQL API framework
Makeswift logo
Makeswift
Empower marketers with visual freedom and developers with full control for modern frontends.
Agility CMS logo
Agility CMS
Empower teams to launch digital experiences faster with intuitive tools and flexible integrations.
Wagtail logo
Wagtail
The leading open-source Python CMS for content management at enterprise scale.
Prepr CMS logo
Prepr CMS
The headless CMS for B2B lead-gen websites with built-in personalization and A/B testing.

Browse all headless CMS tools

42 tools
Umbraco logo
Umbraco
The flexible open-source .NET CMS for building and scaling digital solutions with speed, simplicity, and scale.
paid· Web
Hygraph logo
Hygraph
Federated content platform with GraphQL
freemium· Web
Optimizely CMS logo
Optimizely CMS
Empower developers and marketers to create, launch, and scale digital experiences with a headless CMS.
paid· Web
Storyblok logo
Storyblok
Headless CMS with visual editor
freemium· Web
Visitor profiles and timeline by Croct logo
Visitor profiles and timeline by Croct
A headless CMS for optimizing user experiences through personalization and A/B testing.
freemium· Web
Contentful logo
Contentful
Manage and deliver digital content across all channels via APIs
freemium· Web
Kontent.ai logo
Kontent.ai
The headless CMS built for speed, control, and the future of content with AI-powered automation.
paid· Web
ButterCMS logo
ButterCMS
The headless CMS that fuels fast-moving teams, enabling developers to build their way and marketers to publish in...
freemium· Web
DatoCMS logo
DatoCMS
Headless CMS for modern web projects
freemium· Web
Prismic logo
Prismic
Empower marketers, delight developers with reusable content
freemium· Web
Sanity logo
Sanity
Structure content as data for any application
freemium· Web
Strapi logo
Strapi
Build content APIs fast with a customizable, self-hosted headless CMS
freemium· Web
Directus logo
Directus
Open-source headless CMS and data platform
freemium· Web
Craft CMS logo
Craft CMS
Empower your creative process with a flexible and customizable content management system.
freemium· Web
Webiny logo
Webiny
Composable open-source content platform for enterprises, hosted within your AWS account.
freemium· Web
Magnolia logo
Magnolia
Composable DXP and Headless CMS for global enterprises to deliver exceptional digital experiences.
paid· Web
Payload logo
Payload
Headless CMS and application framework
freemium· Web
Outstatic logo
Outstatic
A static site CMS for Next.js with AI completion and no database.
free· Web
Enonic logo
Enonic
Headless flexibility and editorial freedom for building secure, scalable, and engaging digital experiences.
freemium· Web
Cockpit logo
Cockpit
Build anything, your way, with a self-hosted, API-first headless content platform.
free· Web
Cosmic logo
Cosmic
Headless CMS with AI to build and deploy applications 10x faster.
freemium· Web
Builder.io logo
Builder.io
Visual headless CMS and page builder
freemium· Web
Statamic logo
Statamic
The award-winning CMS built on Laravel, designed for developers and content teams.
freemium· Web
Flotiq logo
Flotiq
API-first headless CMS for developers and content editors to create, collaborate, and publish content.
freemium· Web
Plasmic logo
Plasmic
Visual page building for React components
freemium· Web
KeystoneJS logo
KeystoneJS
Headless CMS and GraphQL API framework
free· Web
Makeswift logo
Makeswift
Empower marketers with visual freedom and developers with full control for modern frontends.
freemium· Web
Agility CMS logo
Agility CMS
Empower teams to launch digital experiences faster with intuitive tools and flexible integrations.
paid· Web
Wagtail logo
Wagtail
The leading open-source Python CMS for content management at enterprise scale.
free· Web
Prepr CMS logo
Prepr CMS
The headless CMS for B2B lead-gen websites with built-in personalization and A/B testing.
freemium· Web
React Bricks logo
React Bricks
Visual headless CMS for React, Next.js, and Remix, empowering developers and content editors.
freemium· Web
Contentrain logo
Contentrain
A headless CMS combining Git and Serverless for optimized content management.
freemium· Web
Forestry logo
Forestry
The Forestry.io team is now focused on TinaCMS, a Git-backed headless CMS for developers.
freemium· Web
Uniform logo
Uniform
The composable DXP that unifies content, orchestration, personalization, and AI for exceptional digital experiences.
paid· Web
Decap CMS logo
Decap CMS
Open-source content management for your Git workflow, designed for static sites and Jamstack projects.
freemium· Web
Zesty logo
Zesty
Build and manage digital experiences with a composable, drag-and-drop, AI-assisted headless CMS.
freemium· Web
Front Matter logo
Front Matter
Manage static site content and Markdown files directly within your code editor.
free· Web, Windows, macOS, Linux
TinaCMS logo
TinaCMS
Visual editing for static sites, committed to Git
freemium· Web
Siteleaf logo
Siteleaf
A friendly CMS for static sites, empowering content creators and developers alike.
paid· Web
Squidex logo
Squidex
An OpenSource Headless CMS with powerful APIs and flexible content management.
freemium· Web
Crafter CMS logo
Crafter CMS
Open-source, Java-based headless CMS for high-performance, scalable digital experiences.
free· Web
Visual CMS logo
Visual CMS
Visually build and manage content for any digital experience.
freemium

How to choose headless CMS software

  1. Match CMS to content complexity

    Marketing pages, blogs: Sanity, Storyblok, or Decap CMS suffice. Multi-language, complex content models, multi-channel publishing: Contentful, Sanity, Strapi. Code-defined schemas: Payload, Sanity. Each has different opinions on content modeling.

  2. Audit editor experience

    Marketers and content editors must enjoy using the CMS. Sanity Studio and Storyblok's visual editor are strong; some headless CMSes (Strapi) feel more dev-oriented. Demo with a real editor before committing.

  3. Plan for self-hosted vs SaaS

    Self-hosted (Strapi, Payload, Directus): full control, ops burden. SaaS (Contentful, Sanity): zero ops, vendor lock-in, can get expensive at scale. Match to ops capacity.

Honorable mentions

Tools that didn't crack the headline list but deserve a look depending on what you optimize for.

  • WordPress logo
    WordPressBest legacy alternative

    WordPress with WPGraphQL can serve as headless CMS. For teams already on WordPress, the migration cost to a true headless CMS often isn't worth it.

Best Headless CMS for

How we ranked these headless CMS tools

We rank by real-world signal: verified user ratings aggregated from G2, Capterra, and our own community, the volume and recency of media coverage, and hands-on editorial review for the tools we cover in depth. Pricing is re-checked and the ranking refreshed monthly. We do not sell placement in this list.

Tools reviewed
42
With free tier
83%
Last updated
June 2026

Frequently Asked Questions

What is the best headless CMS tool in 2026?

Based on our analysis of 42 headless CMS tools, Umbraco ranks #1 on Toolradar's assessment. The runners-up are Hygraph, Optimizely CMS, Storyblok. Our rankings are based on features, pricing, user reviews, and real-world testing across 42 products.

What are the top 3 headless CMS tools?

The top 3 headless CMS tools in 2026, ranked by Toolradar, are: 1) Umbraco, The flexible open-source .NET CMS for building and scaling digital solutions with speed, simplicity, and scale.. 2) Hygraph, Federated content platform with GraphQL. 3) Optimizely CMS, Empower developers and marketers to create, launch, and scale digital experiences with a headless CMS..

Are there free headless CMS tools?

Yes: 7 out of our top 10 headless CMS tools offer free or freemium plans. The top free options are Hygraph, Storyblok, Visitor profiles and timeline by Croct. Free plans typically include core features with usage limits.

How do I choose the right headless CMS tool?

Start by defining your team size, budget, and must-have features. Umbraco is the top-rated option overall. For budget-conscious teams, Hygraph offers strong value. Compare all 42 options side-by-side on Toolradar, where we evaluate features, pricing, ease of use, and user reviews.

For headless CMS vendors

Selling a headless CMS product? Reach 550K+ buyers through Toolradar & Dupple.

Newsletter ads and directory listings: the same surfaces buyers use to shortlist. Max 2 sponsors per issue, done-for-you creative.