Best CRM Tools in 2026
Toolradar data: we track 489 crm tools, 130 of them with a free tier (27%), and 468 entered our catalog during 2026. 57 clear our editorial bar.
Toolradar data: we track 489 crm tools, 130 of them with a free tier (27%), and 468 entered our catalog during 2026. 57 clear our editorial bar.
This guide covers the 12 that score highest, what separates them, and where each free tier stops. Scores are ours; ratings and review counts come from third-party review platforms.
Quick comparison
| Tool | Free tier | Rating | What it does |
|---|---|---|---|
| HubSpot | Yes | 3.9 | CRM platform for scaling businesses |
| Odoo | Yes | 4.3 | All-in-one open-source business management software with a vas |
| Salesforce | No | 4.4 | The CRM that defined the category for sales, service, and mark |
| Gainsight | No | 4.4 | Unify customer data, predict churn, and automate success |
| Trengo | No | 4.2 | All-in-one customer engagement platform |
| Outreach | No | 4.3 | Hit quota consistently with AI-powered sales execution |
| Apollo.io | Yes | 4.7 | Find leads, enrich data, and automate outreach |
| NetSuite | No | 4.1 | Unify financials, CRM, and ecommerce in one cloud ERP |
| Salesloft | No | 4.4 | Revenue orchestration platform |
| Zoho CRM | Yes | 4.1 | CRM for sales and marketing teams |
The picks
HubSpot
CRM platform for scaling businesses. Editorial score 90, free tier available, rated 3.9 across 19112 third-party reviews.
Full profile, pricing and alternatives
Odoo
All-in-one open-source business management software with a vas. Editorial score 90, free tier available, rated 4.3 across 1605 third-party reviews.
Full profile, pricing and alternatives
Salesforce
The CRM that defined the category for sales, service, and mark. Editorial score 88, paid only, rated 4.4 across 112319 third-party reviews.
Full profile, pricing and alternatives
Gainsight
Unify customer data, predict churn, and automate success. Editorial score 88, paid only, rated 4.4 across 2625 third-party reviews.
Full profile, pricing and alternatives
Trengo
All-in-one customer engagement platform. Editorial score 88, paid only, rated 4.2 across 271 third-party reviews.
Full profile, pricing and alternatives
Outreach
Hit quota consistently with AI-powered sales execution. Editorial score 87, paid only, rated 4.3 across 3841 third-party reviews.
Full profile, pricing and alternatives
Apollo.io
Find leads, enrich data, and automate outreach. Editorial score 86, free tier available, rated 4.7 across 9450 third-party reviews.
Full profile, pricing and alternatives
NetSuite
Unify financials, CRM, and ecommerce in one cloud ERP. Editorial score 86, paid only, rated 4.1 across 5710 third-party reviews.
Full profile, pricing and alternatives
How we picked
Every tool here is published on Toolradar with an editorial score of 74 or above, out of 489 tracked in this category. Ordering follows that score, then third-party review volume, so a tool with one glowing review does not outrank one with a thousand. The figures update as the catalog does.
FAQ
How many crm tools are there?
We track 489 published crm tools, of which 57 clear our editorial bar. 468 were added during 2026, which reflects when we indexed them rather than when each vendor launched.
Are there free crm tools?
Fewer than you might expect: 130 of 489 offer a free tier, 27%. This is a category where the serious options are paid, and free tiers are trials in practice.
How should I shortlist?
Start from the constraint that will not move: budget, an existing stack you must integrate with, or a compliance requirement. Filter on that first, then compare the two or three that survive. Ranking by feature count leads to the most expensive tool every time.
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Written by
Louis Corneloup
Founder & Editor-in-Chief at Toolradar. Founder & CEO of Dupple, the publisher of 5 industry newsletters reaching 720K+ tech professionals. Reviews B2B software using a public methodology, see /how-we-rate and /editorial-policy.