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Adjust Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2SourceForge
3 plans tracked·Updated May 2026

Is Adjust worth the price?

70/10

Adjust's pricing model, being entirely custom across all tiers, makes it difficult to assess fairness without specific quotes.

However, the 'Custom' pricing often indicates a premium service, likely making it expensive for smaller businesses, especially given the comprehensive feature sets even at the 'Base' level. It's best suited for established app marketers and enterprises with significant budgets who require robust mobile measurement and fraud prevention.

Pricing Plans

Free Trial

Base

Custom

For startups

  • Attribution
  • Analytics
  • Fraud prevention
  • Standard support
Most Popular

Core

Custom

For growth

  • All Base features
  • Advanced analytics
  • A/B testing
  • Priority support

Enterprise

Custom

For enterprises

  • Custom solutions
  • Dedicated support
  • Custom integrations
  • SLA

Hidden Costs & Gotchas

Potential for high minimum spend

Overage fees based on event volume

Premium features likely gated behind higher tiers

Annual contracts often required for best rates

Which Plan Do You Need?

Large app marketers needing advanced analytics

Enterprises requiring custom solutions

Companies prioritizing fraud prevention

How Adjust Compares to Competitors

Compared to competitors like AppsFlyer and Branch, Adjust's custom pricing aligns with the industry standard for enterprise-grade MMPs. While AppsFlyer also offers custom pricing, some smaller players might have more transparent, albeit less feature-rich, entry-level plans. Adjust's focus on fraud prevention is a strong differentiator, justifying its premium positioning.

Adjust Pricing FAQ

How much does Adjust cost?

Adjust uses custom pricing. Contact Adjust directly for a quote based on your team size and requirements.

Does Adjust have a free plan?

Adjust does not offer a permanent free plan. However, a free trial is available.

Does Adjust offer a free trial?

Yes, Adjust offers a free trial. No credit card is typically required to start the trial, though this may vary.

Is there a cheaper alternative to Adjust?

Yes. Popular alternatives to Adjust include AppsFlyer, Branch, Kochava, Singular. Free alternatives include Tenjin, Firebase Analytics. Compare them side-by-side on Toolradar.

Cheaper alternatives to Adjust

2 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.