Attribution
UnclaimedTrack real-time marketing ROI and customer lifetime value across all touchpoints.
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TL;DR - Attribution
- Tracks real-time CAC, CAC Payback, and LTV:CAC metrics.
- Provides granular insights into marketing touchpoints and channel ROI.
- Helps optimize budget allocation and content marketing strategies.
Pricing: Paid only
Best for: Enterprises & pros
Pros & Cons
Pros
- Provides granular, real-time marketing performance data
- Helps identify high-performing channels and content
- Enables confident budget allocation and scaling of acquisition
- Connects marketing efforts to long-term retention and LTV
- Simplifies the process of knitting marketing data together
Cons
- No explicit mention of a free tier or trial
- Requires integration with existing marketing tools
- Focuses heavily on B2B, SaaS, and E-Commerce, potentially less suited for other business models
Key Features
Real-time CAC trackingCAC Payback analysisLTV:CAC metricsChannel-specific ROI insightsCustomer journey tracking (first touch to retention)Content marketing optimizationAffiliate and partnership revenue impact measurementIntegration with marketing platforms (e.g., Twilio Segment)
Pricing Plans
Free TrialPro plan (HubSpot)
$399/per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): up to 10,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
Enterprise Custom (HubSpot)
Contact us
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- Custom Lookback Windows
- Compare ROAS by Attribution Model
- Account-Based Attribution
- Multi-Project / Workspace Support
- Data Warehouse Tooling
- Geofencing
- Salesforce Integration
Pro plan (Segment)
$399/per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): up to 10,000
- Seats: 3 users
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
- Segment Profile Sync
- Segment Event Uploader
Enterprise Custom (Segment)
Contact us
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
- Segment Profile Sync
- Segment Event Uploader
- Segment CDP Connector
- Custom Lookback Windows
- Compare ROAS by Model
- Account-Based Attribution
- Multiple Projects/Workspaces
- Data Warehouse Tool
- Geofencing
- Salesforce/Hubspot Sync
Starter (Shopify)
$19/per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: Google Ads & Meta Ads only
- MTUs (Monthly Tracked Users): Up to 1,000
- Seats: 1 user
- Stores: 1 store
- Support: Email Support
- Onboarding: Self-Service
- ROAS by Advertisement
- CAC by Customer
Pro plan (Shopify)
$199/per month
- Attribution Models: First Touch, Last Touch, Linear
- Ad Connectors: All Digital Ad Connectors
- MTUs (Monthly Tracked Users): 1,000-10,000
- Seats: 3 users
- Stores: 1 store
- Support: Email Support
- Onboarding: Optional Managed Onboarding
- ROAS by Advertisement
- CAC by Customer
- First Purchasers Report
- Klaviyo Integration
- Segment Integration
Enterprise Custom (Shopify)
Contact us
- Attribution Models: All Models + Full Customization
- Ad Connectors: All Ad Connectors, including Offline Channels
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Custom User Allocation
- Support: Custom Support Tier
- Onboarding: Managed Onboarding
Enterprise Custom (Salesforce)
Contact us
- Attribution Models: All Models Available
- Ad Connectors: All Available
- MTUs (Monthly Tracked Users): Custom Limit
- Seats: Unlimited
- Account-Based Attribution: Included
- Advanced Features: All Available
What is Attribution?
Attribution is a marketing attribution software designed to help businesses understand the true impact of their marketing efforts. It provides granular insights into Customer Acquisition Cost (CAC), CAC Payback, and Lifetime Value to CAC (LTV:CAC) metrics, allowing users to pinpoint which channels drive the lowest CAC and highest ROI.
The platform tracks customer journeys from the first touchpoint to long-term retention, connecting every visitor and interaction to provide a comprehensive view of marketing performance. It's built for high-growth B2B, SaaS, and E-Commerce teams looking to optimize their budget allocation, scale acquisition effectively, and build an auditable source of truth for their marketing data.
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Attribution FAQ
What is Attribution?
Attribution is a marketing attribution software that helps businesses track and understand the real-time impact of every marketing touchpoint on Customer Acquisition Cost (CAC), CAC Payback, and Lifetime Value to CAC (LTV:CAC). It provides granular insights to optimize marketing spend and strategy.
How much does Attribution cost?
The website does not explicitly state pricing information. Users are encouraged to sign up or book a demo to learn more, suggesting a paid model without public pricing.
Is Attribution free?
The website does not mention a free tier or free trial. It prompts users to sign up or book a demo, indicating it is a paid product.
Who is Attribution for?
Attribution is designed for high-growth B2B, SaaS, and E-Commerce teams who need to understand and optimize their marketing spend, track customer journeys, and measure the ROI of various marketing channels and content.
Source: attributionapp.com