Best HubSpot Alternatives & Competitors in 2026
10 alternatives to HubSpot • Updated January 2026
HubSpot made CRM accessible to companies who couldn't afford Salesforce. But as you grow, HubSpot's pricing grows faster—enterprise tiers are expensive, and you need multiple 'Hubs' to get full functionality. The all-in-one approach is powerful but can become costly. Here's when and why teams look for alternatives.
10
Alternatives
3
Free Options
83
Top Score
2026
Updated
Why Companies Consider Leaving HubSpot
Pricing at Scale
HubSpot gets expensive as you grow. Enterprise tiers plus multiple Hubs can rival Salesforce pricing with less flexibility.
Hub Fragmentation
Full functionality requires Marketing Hub + Sales Hub + Service Hub. Each is priced separately, and costs compound.
Customization Limits
HubSpot is easier than Salesforce but less customizable. Complex processes can hit walls.
Best-of-Breed Preference
Some teams prefer dedicated tools for each function rather than one platform doing everything adequately.
What HubSpot Does Well
- +Easiest enterprise-grade CRM to learn and use
- +Excellent marketing-sales alignment
- +Strong free tier to start
- +Fast time to value
Common Pain Points
- -Enterprise pricing is expensive
- -Less customizable than Salesforce
- -Multiple Hubs fragment functionality
- -Contact-based pricing penalizes large databases
What to Look For in a HubSpot Alternative
All-in-One vs Best-of-Breed
Decide if you want another integrated platform or separate specialized tools.
Marketing Requirements
HubSpot's marketing tools are strong. Make sure alternatives cover your marketing needs.
Contact Pricing Model
HubSpot charges by contacts. Alternatives with user-based pricing may be cheaper at scale.
Ease of Use
HubSpot is notably easy. If that matters, test alternative usability carefully.
Migration Considerations
HubSpot exports cleanly but moving to a new platform means rebuilding workflows, email templates, and automations. If you're moving to separate tools (CRM + marketing platform), plan integration carefully. Budget 2-4 months for full transition.
Frequently Asked Questions
What is the best HubSpot alternative?
Based on our analysis, Salesforce is currently the top-rated HubSpot alternative with a score of 83/100. That said, the "best" alternative depends on your specific needs, budget, and use case. We recommend trying free trials before making a decision.
Is there a free alternative to HubSpot?
Yes! Calendly, Freshsales, Zoho CRM offer free or freemium pricing. Free alternatives often have limitations on features or usage, but they can be perfect for individuals or small teams.
How difficult is it to switch from HubSpot?
Switching difficulty varies depending on how much data you have and how deeply integratedHubSpot is in your workflow. Most modern tools support data export/import in standard formats. Plan for a transition period where you might run both tools in parallel to ensure a smooth switch.