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InAppStory

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Boost engagement and retention with in-app stories, messages, and games

Paid plans only, free trial Visit Website
Tracked since 2026

The Bottom Line

Price
Paid plans only, free trial. Compare plans

Key facts

  • No-code in-app campaigns
  • Personalized user experiences
  • Engagement and retention

What is InAppStory?

InAppStory is a platform for creating and managing in-app communication and gamification in mobile apps. Product and marketing teams can launch Stories, in-app messages, SMART Banners, and mini-games without frequent app releases. The platform supports audience targeting, personalization, event-based triggers, A/B testing, zero-party data collection, and performance analytics to help teams manage onboarding, promotions, product discovery, engagement, and retention.

Preview

Key Features

  • Stories
  • Game Center
  • In-App Messaging
  • SMART Banners

Pricing Plans

30-day Free Trial

Pricing checked Oct 6, 2026. Source: inappstory.com, read Oct 6, 2026

InAppStory plans and prices, checked October 2026
Plan Price Details
Stories

Price Upon Request, Subject to MAU

  • Unlimited stories creation
  • Unlimited team members
  • Multiple feeds of stories
+3 more
  • Shoppable video
  • Zero-party data collection
  • Advanced targeting
Game Center

Price Upon Request, Subject to MAU

  • 12+ pre-built mini-games
  • No-code customization
  • Quick setup & launch
+2 more
  • Advanced game analytics
  • Custom game development
In-App Messaging

Price Upon Request, Subject to impressions

  • Bottom sheets, pop-ups, toasts, and full-screen messages
  • Event-triggered messages
  • Promo codes & links
+2 more
  • Tag & segment targeting
  • A/B testing
SMART Banners

Price Upon Request, Subject to impressions

  • Multi-slide banners
  • Video and animated banners
  • Promo-code banners
+5 more
  • Scratch card banners
  • Personalized text and visuals
  • Banner → story / game / landing flows
  • Targeting, frequency caps, and limits
  • A/B testing and performance analytics
Full InAppStory pricing: every plan and alternatives

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InAppStory FAQ

How does InAppStory support user onboarding?

InAppStory helps product and marketing teams launch targeted Stories and in-app messages that guide new users through onboarding flows without requiring a new app release. These communications can be triggered by specific user events and personalized based on audience segments, which keeps the onboarding experience relevant and engaging.

How does InAppStory compare to Braze for mobile engagement?

InAppStory focuses specifically on in-app communication and gamification through Stories, SMART Banners, and mini-games, while Braze is a broader customer engagement platform that covers email, push, and more. Teams that want to add interactive, story-based experiences and mini-games without a full platform migration may find InAppStory a more specialized fit.

What kind of user teams can best leverage InAppStory?

Product and marketing teams in mobile apps who need to manage onboarding, promotions, product discovery, and retention are the primary users of InAppStory. The platform is designed for teams that want to deploy interactive content and targeted messages without relying on frequent app store releases.

How is InAppStory priced?

InAppStory is a paid product and does not include a permanently free tier. Organizations license the platform to access its full set of features, including audience targeting, personalization, event-based triggers, A/B testing, and performance analytics.

Can InAppStory collect zero-party data from users?

Yes, InAppStory supports zero-party data collection, allowing teams to gather information directly from users through interactive in-app content like polls or quizzes embedded in Stories. This data can then be used for personalization and audience segmentation.

Does InAppStory include A/B testing capabilities?

Yes, InAppStory provides A/B testing as part of its feature set, enabling teams to test different variations of Stories, in-app messages, or SMART Banners. Results are measured through performance analytics to determine which version drives better engagement and retention.

Which types of in-app content can teams create with InAppStory?

Teams can create Stories, in-app messages, SMART Banners, and mini-games using InAppStory. All of these content types can be targeted, personalized, and triggered by user events without requiring code changes or app store submissions.

Why would a team choose InAppStory over building custom in-app elements?

InAppStory eliminates the need for frequent app releases by allowing product and marketing teams to launch and update in-app communications and gamification on the fly. The platform also provides built-in audience targeting, personalization, A/B testing, and analytics, which would otherwise require significant custom development effort.

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