Lofty Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Lofty pricing verified Oct 2026, toolradar.com/tools/lofty/pricing
Lofty uses custom pricing.
Verified Oct 2026 from the official pricing page.
Is Lofty worth the price?
However, the comprehensive feature sets across all tiers, especially the AI-powered CRM and extensive marketing automation, suggest a premium offering.
It's likely best suited for established real estate professionals, teams, and brokers who prioritize an all-in-one, AI-driven solution and are prepared for a significant investment.
Pricing Plans
Lofty Agent
Request Pricing
Everything in all plans.
Lofty Team
Request Pricing
Everything in all plans, plus:
- Advanced Lead Routing
- Team Management
- External Listing Widget
- Lofty AI Copilot
- 1:1 Onboarding & Training
Lofty Broker
Request Pricing
Everything in all plans, plus:
- Advanced Lead Routing
- Team Management
- External Listing Widget
- Lofty AI Copilot
- Single Sign-On
- White Label
- Customizable Org Structure
- 1:1 Onboarding & Training
- Dedicated Customer Success Rep
Lofty Enterprise
Request Pricing
Everything in all plans, plus:
- Advanced Lead Routing
- Team Management
- External Listing Widget
- Lofty AI Copilot
- Single Sign-On
- White Label
- Customizable Org Structure
- 1:1 Onboarding & Training
- Dedicated Customer Success Rep
- 8+ Seats
Included in all plans
- IDX Website
- Fully Customizable
- AI-Powered CRM
- Contact/Lead Limit
- Email/Mass Email/Auto Email
- Text/Mass Text/Auto Text
- Mobile Apps
- Dynamic Lead Scoring
- Marketing Automation w/ Smart Plans
- Listing Tools
- Reporting
- Agent Subdomains
- Basic Dialer
- CMA Tool
- Social Studio Basic
- Customer Success Help Center
- Phone & Chat Support
- LIVE Webinar Onboarding
- LIVE Training Classes
Hidden Costs & Gotchas
Enterprise tier has a minimum of 8 seats.
How Lofty compares
Starting price from each tool's published plans.
| Tool | Starting price | Free plan |
|---|---|---|
| Lofty | Contact sales | No |
| Follow Up Boss | $27.77/month, billing unit not specified | No |
| LionDesk | No public price | No |
| Real Geeks | Contact sales | No |
| BoomTown | Contact sales | No |
| Top Producer | $25/user/month | No |
| Wise Agent | $41.58/month, billing unit not specified | No |
Lofty Pricing FAQ
How much does Lofty cost?
Lofty uses custom pricing. Contact Lofty directly for a quote based on your team size and requirements.
Does Lofty have a free plan?
Lofty does not offer a permanent free plan. Paid plans are required from day one.
What are alternatives to Lofty?
Alternatives to Lofty include Follow Up Boss, LionDesk, Real Geeks, BoomTown. Follow Up Boss starts at $27.77/month, billing unit not specified; Top Producer starts at $25/user/month; Wise Agent starts at $41.58/month, billing unit not specified.
Lofty alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Lofty pricing: lofty.com/pricing (verified Oct 2026)
- Cite this data: Toolradar, Lofty pricing verified Oct 2026, toolradar.com/tools/lofty/pricing
Review Lofty, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.