Lofty Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Reviews onG2Capterra

4 plans tracked·Updated May 2026

Is Lofty worth the price?

70/10

Lofty's pricing structure, which requires requesting a quote for all tiers, makes it difficult to assess fairness directly against market rates.

However, the comprehensive feature sets across all tiers, especially the AI-powered CRM and extensive marketing automation, suggest a premium offering. It's likely best suited for established real estate professionals, teams, and brokers who prioritize an all-in-one, AI-driven solution and are prepared for a significant investment.

Pricing Plans

Lofty Agent

Request Pricing

IDX Website
Fully Customizable
AI-Powered CRM
Contact/Lead Limit
Email/Mass Email/Auto Email
Text/Mass Text/Auto Text
Mobile Apps
Dynamic Lead Scoring
Marketing Automation w/ Smart Plans
Listing Tools
Reporting
Agent Subdomains
Basic Dialer
CMA Tool
Social Studio Basic
Customer Success Help Center
Phone & Chat Support
LIVE Webinar Onboarding
LIVE Training Classes

Lofty Team

Request Pricing

IDX Website
Fully Customizable
AI-Powered CRM
Contact/Lead Limit
Email/Mass Email/Auto Email
Text/Mass Text/Auto Text
Mobile Apps
Dynamic Lead Scoring
Marketing Automation w/ Smart Plans
Listing Tools
Reporting
Agent Subdomains
Advanced Lead Routing
Team Management
External Listing Widget
Lofty AI Copilot
Basic Dialer
CMA Tool
Social Studio Basic
Customer Success Help Center
Phone & Chat Support
LIVE Webinar Onboarding
LIVE Training Classes
1:1 Onboarding & Training

Lofty Broker

Request Pricing

IDX Website
Fully Customizable
AI-Powered CRM
Contact/Lead Limit
Email/Mass Email/Auto Email
Text/Mass Text/Auto Text
Mobile Apps
Dynamic Lead Scoring
Marketing Automation w/ Smart Plans
Listing Tools
Reporting
Agent Subdomains
Advanced Lead Routing
Team Management
External Listing Widget
Lofty AI Copilot
Basic Dialer
CMA Tool
Social Studio Basic
Single Sign-On
White Label
Customizable Org Structure
Customer Success Help Center
Phone & Chat Support
LIVE Webinar Onboarding
LIVE Training Classes
1:1 Onboarding & Training
Dedicated Customer Success Rep

Lofty Enterprise

Request Pricing

IDX Website
Fully Customizable
AI-Powered CRM
Contact/Lead Limit
Email/Mass Email/Auto Email
Text/Mass Text/Auto Text
Mobile Apps
Dynamic Lead Scoring
Marketing Automation w/ Smart Plans
Listing Tools
Reporting
Agent Subdomains
Advanced Lead Routing
Team Management
External Listing Widget
Lofty AI Copilot
Basic Dialer
CMA Tool
Social Studio Basic
Single Sign-On
White Label
Customizable Org Structure
Customer Success Help Center
Phone & Chat Support
LIVE Webinar Onboarding
LIVE Training Classes
1:1 Onboarding & Training
Dedicated Customer Success Rep
8+ Seats

Calculate your cost View full pricing

Hidden Costs & Gotchas

Pricing is opaque, requiring direct inquiry.

Contact/lead limits likely incur extra fees.

Enterprise tier has a minimum of 8 seats.

Advanced features might be add-ons.

Potential for long-term contract commitments.

Which Plan Do You Need?

Individual agents needing robust CRM

Real estate teams seeking advanced lead routing

Brokerages requiring white-label solutions

How Lofty Compares to Competitors

Compared to platforms like Follow Up Boss (starting around $69/user/month) or LionDesk (starting around $25/month), Lofty appears to position itself at a higher, enterprise-grade level, given its extensive features and 'Request Pricing' model. While competitors offer transparent pricing, Lofty's AI Copilot and advanced team/brokerage features suggest a more comprehensive, and likely more expensive, solution designed for larger operations.