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Privy Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Privy worth the price?

80/10

Privy's pricing is fair, offering a generous Free tier and a clear progression.

The Starter tier at $30/month for 1,500 contacts is competitive, while the Growth tier at $45/month for 3,000 contacts provides good value with advanced features like SMS. This structure is best for e-commerce businesses looking for an all-in-one email and SMS marketing solution.

Pricing Plans

Free Trial

Free

Free

Getting started

  • 100 contacts
  • Pop-ups
  • Spin-to-win
  • Basic email

Starter

$30/month

Growing stores

  • 1,500 contacts
  • All pop-up types
  • A/B testing
  • Basic automation

Growth

$45/month

Scaling stores

  • 3,000 contacts
  • Advanced targeting
  • Cart saver
  • SMS

Established

$70/month

Large stores

  • 10,000 contacts
  • All features
  • Priority support

Hidden Costs & Gotchas

Overage fees for contacts

Advanced features locked in higher tiers

SMS usage costs not detailed

Which Plan Do You Need?

Small e-commerce startups

Growing online stores

Businesses needing SMS

How Privy Compares to Competitors

Compared to Mailchimp, Privy's Starter tier at $30 for 1,500 contacts is competitive, as Mailchimp's Essentials plan starts around $13 for 500 contacts but quickly escalates. Klaviyo, a more advanced competitor, typically starts at higher price points, making Privy a more accessible option for growing stores before needing enterprise-level features.

Privy Pricing FAQ

How much does Privy cost?

Privy starts at $30/month on the Starter plan. It offers 3 paid tiers ranging from $30/month up to $70/month. A free plan is also available with limited features.

Does Privy have a free plan?

Yes. Privy offers a free plan called "Free". It includes: 100 contacts, Pop-ups, Spin-to-win.

Does Privy offer a free trial?

Yes, Privy offers a free trial. No credit card is typically required to start the trial, though this may vary.

What is the cheapest Privy paid plan?

The cheapest paid plan for Privy is "Starter" at $30/month. Key features include: 1,500 contacts, All pop-up types, A/B testing.

Is there a cheaper alternative to Privy?

Yes. Popular alternatives to Privy include Moosend, Mailerlite, HubSpot, Snov.io. Free alternatives include Mailerlite, HubSpot, Snov.io. Compare them side-by-side on Toolradar.

Cheaper alternatives to Privy

Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.