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UserTesting Pricing 2026

Plans, hidden costs, and alternatives compared

Reviews on G2 Capterra Trustpilot
3 plans tracked Updated Oct 2026

Cite this data: Toolradar, UserTesting pricing verified Oct 2026, toolradar.com/tools/usertesting/pricing

UserTesting uses custom pricing.

Verified Oct 2026 from the official pricing page.

Pricing Plans

Free Trial

Advanced

Request pricing

  • Global participant panel across 60+ countries
  • Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
  • Test builder and template gallery
  • Unmoderated tests, including surveys, interaction tests, and think-out-loud
  • Moderated, Live Conversation
  • Test plan and audience management
  • Advanced demographic filters and screener questions
  • Interactive path flows and click maps

Ultimate

Request pricing

  • Everything in Advanced
  • AI-powered analysis and insights automation
  • Smart tags
  • Insights Hub and AI-powered Insight Discovery
  • Card sorting and tree testing
  • Onboard and manage custom audiences
  • Secure prototype hosting
  • Approval flow

Ultimate+

Request pricing

  • Everything in Ultimate
  • Team-based unlimited testing
  • Industry-leading custom insights services, scoped based on business needs, including: Premium onboarding, Insights strategy, Insights delivery, Custom audience sourcing
  • Premier Support+ with dedicated consultant and 1-hour Power Sessions (included)

How UserTesting compares

2 of 6 direct competitors offer a free plan.

ToolStarting priceFree plan
UserTestingContact salesNo
SatisMeter$199/month, billing unit not specifiedYes
MazeContact salesNo
Reforge$166.25/month, billing unit not specifiedNo
Alchemer$55/user/monthNo
Qualaroo$19.99/month, billing unit not specifiedYes
Lookback$24.92/month, billing unit not specifiedNo

UserTesting Pricing FAQ

How much does UserTesting cost?

UserTesting uses custom pricing. Contact UserTesting directly for a quote based on your team size and requirements.

Does UserTesting have a free plan?

UserTesting does not offer a permanent free plan. A free trial is available.

Does UserTesting offer a free trial?

Yes. UserTesting offers a free trial.

What are alternatives to UserTesting?

Alternatives to UserTesting include SatisMeter, Maze, Reforge, Alchemer. SatisMeter starts at $199/month, billing unit not specified; Reforge starts at $166.25/month, billing unit not specified; Alchemer starts at $55/user/month.

UserTesting alternatives

Direct competitors. Starting prices match the table above.

Sources

  • Official UserTesting pricing: www.usertesting.com/pricing (verified Oct 2026)
  • Cite this data: Toolradar, UserTesting pricing verified Oct 2026, toolradar.com/tools/usertesting/pricing
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