Turn website visitors into qualified leads and booked meetings
From $249/mo (free plan available)Visit WebsiteThe Bottom Line
- Price
- From $249/mo (free plan available). Compare plans
Key facts
- Widgo acts as a 24/7 AI sales rep that answers visitor questions from your approved content, identifies companies, and books demos automatically.
- It scores every lead (0-100) with reasoning, routes hot leads to the right team member, and syncs with major CRM and collaboration tools.
- A free tier supports a set number of visitors/month with full AI capabilities, while paid plans scale to higher visitor counts and add advanced integrations and support.
Pros
- Instantly answers complex questions (pricing, SSO, compliance) with sourced citations, reducing bounce rates.
- Automatically qualifies and scores every visitor, so sales teams only engage with hot leads.
- Seamless booking flow removes back-and-forth scheduling; reps get a full transcript before demos.
Cons
- A free tier has limitations on visitors per month, which may not suit high-traffic sites without an upgrade.
- Requires initial setup to train on site content and approval of each answer; the AI cannot answer outside approved sources.
What is Widgo?
Key Features
- AI agent answers visitor questions 24/7 using only approved content from your website and documentation.
- Visitor identification and lead scoring (0-100) with company, role, and intent data.
- Mid-conversation demo booking via Cal.com with automatic calendar sync and invite sending.
- Multi-language support (10 languages, auto-detected) and AI voice agent for briefs.
- CRM integrations (HubSpot, Attio, Close) and Slack/Teams alerts for lead routing.
- Session replay and conversation analytics inbox.
- Automatic knowledge base generation from your site with human approval before publishing.
- Human handoff with full transcript and context when a query exceeds the knowledge base.
Pricing Plans
Pricing checked Sep 19, 2026
| Plan | Price | Details |
|---|---|---|
| Widgo Free | $0 |
+3 moreShow less
|
| Widgo Growth | $249 / mo |
+2 moreShow less
|
| Widgo Scale | $833 / mo |
+2 moreShow less
|
| Enterprise | Contact us |
+4 moreShow less
|
Is Widgo worth the price?
Widgo's pricing is fair for small to mid-sized businesses, with a generous free tier offering 500 visitors and core AI features.
The Growth tier at $249/mo for 2,000 visitors is reasonable, but the jump to $833/mo for Scale (10,000 visitors) feels steep compared to competitors offering similar visitor volumes at lower price points. Best for teams that want a no-code AI sales rep without upfront setup costs.
Hidden Costs & Gotchas
Free tier locked to Cal.com only; no other calendar integrations without Growth ($249+/mo)
CRM sync requires Growth ($249/mo); Free has none
No Slack/Teams alerts in Free tier; only Growth ($249/mo) and above
Scale ($833/mo) required for dedicated success manager; no phone support at any tier
How Widgo's pricing compares
At $249/mo, billing unit not specified, Widgo is mid-range of its 4 comparable direct competitors ($16 to $300/mo across the set).
Entry paid plan, monthly. Pricing checked Sep 19, 2026.
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Widgo FAQ
How does Widgo help sales teams convert anonymous website visitors into booked meetings?
How does Widgo differ from Drift in terms of lead qualification?
What are the main limitations of Widgo for high-traffic websites?
Which teams benefit most from using Widgo?
Does Widgo include a free tier?
Can Widgo integrate with CRM systems like HubSpot?
How does Widgo ensure its answers are accurate and approved?
How does Widgo handle meeting scheduling during conversations?
Source: widgo.ai