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EasyInsights

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Activate first-party data with agentic AI to optimize ad spend and drive measurable revenue.

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TL;DR - EasyInsights

  • Uses agentic AI to automate and optimize lead generation and ad spend.
  • Provides marketing intelligence, signal integrity, and conversion velocity agents.
  • Enhances product feeds for better ad performance and ROI.
Pricing: Paid only
Best for: Enterprises & pros
4.8/5 across review platforms

Pros & Cons

Pros

  • Reduces wasted ad spend by 10-20%
  • Improves conversion rates by 5-15%
  • Increases qualified leads handled by sales by 20-40%
  • Reduces lead qualification time by 60-80%
  • Recovers 10-25% of past leads

Cons

  • Pricing is in INR, which might require conversion for international users.
  • Specific integrations are mentioned, but a comprehensive list is not readily available on the main page.
  • No free trial explicitly mentioned.

Ratings Across the Web

4.8(12 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Agentic AI OS for Lead Generation GrowthAttribution Modeling (First-touch, Last-touch, Omnichannel, Cross-platform, Cross-domain)Customer Journey TrackingFraud Detection and BlockingDeep LinkingEvent Tracking and AI Feed OptimizationAudience Suppression and ActivationLead Grading and Scoring

Pricing Plans

Signal (E-Commerce Lead Gen)

$253/month

  • 100 Transactions
  • Send enriched conversion data and audiences to Google ads, Meta ads, Tiktok, DV360, Whatsapp emails or any marketing channel
  • 3 Sources
  • 10 Events and Audiences
  • E-Mail & Chat Support

Pulse

$253/month

  • 100K Sessions
  • Track session by session data of your users via EasyInsights Pixel
  • First Party Pixel with 100% accuracy
  • First Click, Last Click and Last Non Direct Attribution models
  • Omnichannel attribution modelling
  • Cross platform attribution modelling
  • Cross domain attribution modelling
  • User Journey (touch points) of each and every user
  • Look back window: 12 months
  • E-Mail and Chat Support
  • Access to database to create your own advance reports

Echo

Contact Sales

  • Everything that is in Signal and Pulse
  • Unlimited Data Sources and Destinations
  • On request custom Data sources and Destinations
  • Unlimited Leads and Transactions
  • Unlimited lookback window
  • First party data ownership and management
  • Complete marketing Data ownership
  • Dedicated POC
  • White glove onboarding
  • E-Mail, Chat and Call Support

What is EasyInsights?

Editorial review
EasyInsights is an Agentic AI OS designed for performance marketers and revenue teams to optimize lead generation strategies. It leverages autonomous AI agents to provide correct signals, fix attribution, grade intent, and reactivate stalled leads, ensuring every marketing dollar drives qualified demand and measurable revenue. The platform addresses common pain points like broken tracking, ad platform optimization challenges, attribution gaps, weak audiences, and privacy roadblocks. EasyInsights offers specialized AI agents for marketing intelligence (attribution, customer journey, fraud detection, deep linking), signal integrity (event tracking, audience management), and conversion velocity (lead grading, qualification, reactivation). It also provides tools for product feed enhancement, allowing users to automate catalog synchronization, exclude underperforming products, and create custom product sets for targeted advertising. The system aims to purify data streams, eliminate wastage, and feed high-intent signals to ad platforms for efficient scaling.

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EasyInsights FAQ

What is EasyInsights?

EasyInsights is an Agentic AI OS that uses autonomous AI agents to optimize lead generation and ad spend for performance marketers. It helps activate first-party data, fix attribution, grade leads, and reactivate stalled leads to drive measurable revenue.

How much does EasyInsights cost?

EasyInsights offers three paid plans: Signal (starting at 21,000 INR for 100 transactions/leads), Pulse (starting at 21,000 INR for 100K sessions), and Echo (enterprise plan, contact sales for pricing). Additional transactions/leads or sessions incur extra charges.

Is EasyInsights free?

No, EasyInsights is a paid product with different pricing tiers. There is no mention of a free plan or free trial.

Who is EasyInsights for?

EasyInsights is built for performance marketers and revenue teams who want to optimize their lead generation strategies, improve ad campaign efficiency, and gain better insights from their first-party data. It's designed for brands with complex marketing funnels and diverse martech stacks.

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