Is FullStory worth the price?
FullStory's pricing is on the expensive side, especially for smaller businesses.
The 'Business' tier starting around $2,000/year and 'Enterprise' from $12,000/year are significant investments. It's best for established companies with substantial budgets and a critical need for deep digital experience intelligence.
Pricing Plans
14-day Free TrialFree
Free
- Basic sessions
- Limited storage
- Core features
Business
Contact Sales
- Starting ~$2,000/year
- More sessions
- Advanced analytics
- Integrations
Enterprise
Contact Sales
- $12,000-$150,000+/year
- Custom session limits
- Priority support
- Advanced security
Hidden Costs & Gotchas
Overage fees for exceeding session limits
Higher costs for priority support on lower tiers
Potential for increased costs with more integrations
Annual commitment likely required for best pricing
Which Plan Do You Need?
Large enterprises needing deep analytics
Companies with high website traffic
Teams focused on conversion optimization
How FullStory Compares to Competitors
Compared to Hotjar, which offers more accessible pricing with paid plans starting around $39/month, FullStory's Business tier at ~$2,000/year is significantly higher. While FullStory offers more advanced features, its entry point is much steeper than user behavior analytics tools like Mouseflow, which also has more granular pricing tiers.
FullStory Pricing FAQ
How much does FullStory cost?
FullStory uses custom pricing. Contact FullStory directly for a quote based on your team size and requirements.
Does FullStory have a free plan?
Yes. FullStory offers a free plan called "Free". It includes: Basic sessions, Limited storage, Core features.
Does FullStory offer a free trial?
Yes, FullStory offers a free trial lasting 14 days. No credit card is typically required to start the trial, though this may vary.
Is there a cheaper alternative to FullStory?
Yes. Popular alternatives to FullStory include Heap, LogRocket, Hotjar, Amplitude. Free alternatives include Heap, LogRocket, Hotjar. Compare them side-by-side on Toolradar.
Cheaper alternatives to FullStory
5 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
