HubSpot CRM

Unclaimed Editor reviewed

Unify customer data, streamline operations, and accelerate growth with a free, AI-powered CRM.

Marketing Automation CRM Sales Engagement

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4.4(39,414 across the web)

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TL;DR - HubSpot CRM

Free CRM for startups and small businesses with no expiration date.
Unifies customer data, streamlines operations, and offers powerful reporting.
Integrates AI tools for automation, insights, and content generation.

Pricing: Free plan available

Best for: Growing teams

4.4/5 across review platforms

Pros & Cons

Pros

Generous free CRM tier
Excellent user interface
Seamless marketing integration
Good for inbound sales
Strong reporting capabilities

Cons

Paid tiers expensive ($45+/user/month)
Limited customization vs Salesforce
Outbound sales features weaker
Can get complex with growth
Some features require multiple hubs

Ratings Across the Web

4.4(39,414 reviews)

G234,982 reviews

4.4/5

Capterra4,432 reviews

4.5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Contact managementPipeline trackingEmail trackingMeeting schedulingLive chatReporting dashboard

Pricing Plans

Free Trial

Free

Basic CRM

Contact management
Deal pipeline
Email tracking
Meeting scheduler

Starter

$15/per user/month

Essential tools

All free features
Email marketing
Landing pages
Live chat

Professional

$90/per user/month

Automation

All Starter
Workflows
Sequences
Custom reporting

Enterprise

$150/per user/month

Advanced

All Professional
Predictive scoring
Custom objects
Sandboxes

Calculate your cost View full pricing

What is HubSpot CRM?

Editorial review

HubSpot CRM is a free customer relationship management platform designed for startups and small businesses. It unifies all customer data in one place, moving beyond spreadsheets to provide a comprehensive view of every customer interaction. The platform integrates AI tools to automate routine tasks, surface customer insights, and accelerate growth, offering features like contact management, deal tracking, pipeline visualization, and reporting dashboards. HubSpot CRM aims to simplify customer relationship management by bringing together essential business tools and offering extensive integration capabilities with over 1,900 apps. It includes AI-powered features such as Breeze Assistant for research and call prep, an AI content writer, chatbot builder, and smart email tools. The CRM is designed to be user-friendly, requiring no credit card or expiration date for its free version, and allows for seamless upgrades to premium functionality as businesses grow, without data migration headaches. It's accessible via web browsers and a mobile app for iOS and Android.