Skip to content
Leadfeeder logo

Identify companies visiting your website and convert them into high-value B2B leads.

Visit Website
Reviews onG2Capterra
934 reviews tracked

The Bottom Line

Entry price

From $99/mo (free plan available)

Biggest pro

Website visitor tracking

Biggest con

Expensive

TL;DR - Leadfeeder

  • Identifies companies visiting your website to generate B2B leads.
  • Qualifies leads with behavioral and firmographic filters to find high-potential prospects.
  • Integrates with CRMs and marketing tools to streamline sales and marketing workflows.
Pricing: Free plan available
Best for: Growing teams
4.2/5 across review platforms

What is Leadfeeder?

Editorial review
Leadfeeder is a B2B lead generation software that identifies the companies visiting your website, turning anonymous traffic into real company names. It helps sales and marketing teams uncover hidden leads by revealing the exact behavior of website visitors, even if employees work remotely. Users can qualify high-potential leads using custom segmentation and over 50 behavioral and firmographic filters, automatically scoring visitors based on their web activity. The platform also assists in connecting with decision-makers by providing a robust global database to search for contacts based on job role, seniority, or location, and allows exporting of email addresses, phone numbers, and LinkedIn profiles. Leadfeeder integrates with major CRM and marketing automation tools like Pipedrive, HubSpot, Salesforce, Slack, Google Ads, and Microsoft Dynamics, enabling automatic syncing of visit data and creation of powerful reports. It aims to help businesses find ready-to-buy sales leads, beat competitors to sales, build better sales pitches, measure campaign effectiveness, and optimize marketing content.

Available on: Web

Pros & Cons

Pros

  • Website visitor tracking
  • Company identification
  • CRM integration
  • Lead scoring
  • Good for B2B

Cons

  • Expensive
  • Per-company pricing
  • Privacy concerns
  • Accuracy varies
  • Better alternatives exist

Ratings Across the Web

4.2(934 reviews)

Leadfeeder holds an aggregate rating of 4.2 out of 5 from 934 reviews across G2 and Capterra, last checked March 18, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Website visitor trackingCompany identificationLead scoringCRM integrationCustom feedsEmail alerts

Pricing Plans

Free Trial

Pricing checked Aug 24, 2026

Free

Limited access

  • Last 7 days data only
  • Max 100 companies
  • Unlimited users

Paid

$99/month

Up to 50 companies

  • Unlimited data storage
  • Verified firmographics
  • Employee emails & phones
  • CRM two-way sync
  • Custom feeds & filters
  • Slack alerts

Is Leadfeeder worth the price?

75/100

Leadfeeder's pricing starts at a reasonable $99/month for their 'Paid' tier, offering a good set of features for up to 50 companies.

The 'Free' tier is quite limited with only 7 days of data and 100 companies, making it more of a trial than a sustainable free option. The scaling price, which can go up to $1,199+/month, indicates it's best for businesses with growing lead generation needs and a clear ROI from identified companies.

Hidden Costs & Gotchas

Price scales significantly with more identified companies.

Annual commitment required for 30% savings.

Free tier is very restrictive, not a long-term solution.

How Leadfeeder Compares to Competitors

Compared to tools like Clearbit Reveal, which often requires custom quotes and can be significantly more expensive for similar data, Leadfeeder's $99 starting price is competitive. However, ZoomInfo's pricing, while also custom, typically offers a broader suite of sales intelligence tools beyond just website visitor identification, potentially justifying a higher cost for some users.

Reviews

Improve Your Thinking Patterns Using ChatGPT cover
$99Free with your review

Review Leadfeeder, get a free AI guide

Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.

Write a review
4.2/5

Across 934 verified user reviews on G2, Capterra

Add your hands-on experience using the offer above to help the next buyer.

Best Leadfeeder Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Explore More

Leadfeeder FAQ

How does Leadfeeder help identify potential B2B leads?

Leadfeeder identifies companies visiting your website, transforming anonymous traffic into recognized company names. It reveals the exact behavior of these website visitors, helping sales and marketing teams uncover hidden leads.

Which teams benefit most from using Leadfeeder?

Leadfeeder is particularly beneficial for B2B sales and marketing teams. It helps them qualify high-potential leads, build better sales pitches, and measure marketing campaign effectiveness.

How does Leadfeeder compare to ZoomInfo for lead generation?

Leadfeeder specializes in identifying companies that have already visited your website, turning anonymous traffic into known leads. ZoomInfo, while also a lead generation tool, focuses on providing extensive contact and company data for outbound prospecting.

What kind of integrations does Leadfeeder offer?

Leadfeeder integrates with major CRM and marketing automation tools, including Pipedrive, HubSpot, Salesforce, and Microsoft Dynamics. It also connects with Slack and Google Ads for enhanced workflow and reporting.

What are the main limitations of using Leadfeeder?

Leadfeeder can be expensive, and its pricing is structured per company. Users may also experience varying accuracy in company identification, and there are privacy considerations associated with visitor tracking.

Does Leadfeeder include a free tier?

Yes, Leadfeeder offers a free tier for users to get started. Paid plans are available for those requiring more extensive usage and advanced features.

How does Leadfeeder assist in connecting with decision-makers?

Leadfeeder provides access to a robust global database where users can search for contacts based on job role, seniority, or location. It also allows for the export of email addresses, phone numbers, and LinkedIn profiles to facilitate outreach.

Guides & Articles