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Identify companies visiting your website and convert them into high-value B2B leads.

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Reviews onG2Capterra
934 reviews tracked

The Bottom Line

Entry price

From $99/mo (free plan available)

Biggest pro

Website visitor tracking

Biggest con

Expensive

TL;DR - Leadfeeder

  • Identifies companies visiting your website to generate B2B leads.
  • Qualifies leads with behavioral and firmographic filters to find high-potential prospects.
  • Integrates with CRMs and marketing tools to streamline sales and marketing workflows.
Pricing: Free plan available
Best for: Growing teams
4.2/5 across review platforms

What is Leadfeeder?

Editorial review
Leadfeeder is a B2B lead generation software that identifies the companies visiting your website, turning anonymous traffic into real company names. It helps sales and marketing teams uncover hidden leads by revealing the exact behavior of website visitors, even if employees work remotely. Users can qualify high-potential leads using custom segmentation and over 50 behavioral and firmographic filters, automatically scoring visitors based on their web activity. The platform also assists in connecting with decision-makers by providing a robust global database to search for contacts based on job role, seniority, or location, and allows exporting of email addresses, phone numbers, and LinkedIn profiles. Leadfeeder integrates with major CRM and marketing automation tools like Pipedrive, HubSpot, Salesforce, Slack, Google Ads, and Microsoft Dynamics, enabling automatic syncing of visit data and creation of powerful reports. It aims to help businesses find ready-to-buy sales leads, beat competitors to sales, build better sales pitches, measure campaign effectiveness, and optimize marketing content.

Available on: Web

Pros & Cons

Pros

  • Website visitor tracking
  • Company identification
  • CRM integration
  • Lead scoring
  • Good for B2B

Cons

  • Expensive
  • Per-company pricing
  • Privacy concerns
  • Accuracy varies
  • Better alternatives exist

Ratings Across the Web

4.2(934 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Website visitor trackingCompany identificationLead scoringCRM integrationCustom feedsEmail alerts

Pricing Plans

Free Trial

Pricing checked Jul 5, 2026

Free

Free

Limited access

  • Last 7 days data only
  • Max 100 companies
  • Unlimited users

Paid

$99/month

Up to 50 companies

  • Unlimited data storage
  • Verified firmographics
  • Employee emails & phones
  • CRM two-way sync
  • Custom feeds & filters
  • Slack alerts

Reviews

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4.2/5

Across 934 verified user reviews on G2, Capterra

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Leadfeeder FAQ

How does Leadfeeder help identify potential B2B leads?

Leadfeeder identifies companies visiting your website, transforming anonymous traffic into recognized company names. It reveals the exact behavior of these website visitors, helping sales and marketing teams uncover hidden leads.

Which teams benefit most from using Leadfeeder?

Leadfeeder is particularly beneficial for B2B sales and marketing teams. It helps them qualify high-potential leads, build better sales pitches, and measure marketing campaign effectiveness.

How does Leadfeeder compare to ZoomInfo for lead generation?

Leadfeeder specializes in identifying companies that have already visited your website, turning anonymous traffic into known leads. ZoomInfo, while also a lead generation tool, focuses on providing extensive contact and company data for outbound prospecting.

What kind of integrations does Leadfeeder offer?

Leadfeeder integrates with major CRM and marketing automation tools, including Pipedrive, HubSpot, Salesforce, and Microsoft Dynamics. It also connects with Slack and Google Ads for enhanced workflow and reporting.

What are the main limitations of using Leadfeeder?

Leadfeeder can be expensive, and its pricing is structured per company. Users may also experience varying accuracy in company identification, and there are privacy considerations associated with visitor tracking.

Does Leadfeeder include a free tier?

Yes, Leadfeeder offers a free tier for users to get started. Paid plans are available for those requiring more extensive usage and advanced features.

How does Leadfeeder assist in connecting with decision-makers?

Leadfeeder provides access to a robust global database where users can search for contacts based on job role, seniority, or location. It also allows for the export of email addresses, phone numbers, and LinkedIn profiles to facilitate outreach.