Mida.so Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Mida.so worth the price?

85/10

Mida.so's pricing is fair, offering a generous free tier for small projects and a competitive Growth plan at $199/month.

The free tier is particularly good for individuals or small teams just starting with A/B testing. The Growth plan provides excellent value for businesses needing more robust features without enterprise-level costs.

Pricing Plans

Free Trial

Sandbox

$0/month

100,000 Monthly Test Users (or 25,000 Monthly Test Users for the 'Forever Free' option)
60 days data retention
30 MidaGX AI Credits (Monthly)
2 variants, tests, and goals
2 Active Projects
Essential A/B Testing Features
Basic targeting rules
AI Support Agent
Video tutorials & knowledge base
Email & AI support agent

Growth

$199/month

Everything in Free, plus
100,000 Monthly Test Users
Unlimited data retention
Unlimited MidaGX AI Credits
Unlimited variants, tests, and goals
5 Active Projects
Advanced targeting rules
Post-segmentation filtering
Full 3rd-party integrations
Live Chat Support
In-app live chat

Enterprise

Custom

Everything in GROWTH, plus
Unlimited Monthly Test Users
Unlimited Active Projects
SAML Single-Sign On (SSO)
Service Level Agreement (SLA)
Customized solutions
Dedicated CRO Consultant
Dedicated CSM
Dedicated developer
Priority support
Your preferred channels

Calculate your cost View full pricing

Hidden Costs & Gotchas

Overage fees if exceeding 100k test users on Growth

Potential costs for custom Enterprise solutions

No explicit annual discount mentioned

Which Plan Do You Need?

Startups needing free A/B testing

SMBs requiring advanced optimization

Enterprises with custom needs

How Mida.so Compares to Competitors

Compared to Optimizely, which can start at several hundred dollars per month for basic plans, Mida.so's $199/month Growth plan is significantly more affordable while offering unlimited AI credits and advanced features. VWO also tends to be more expensive, making Mida.so a strong value proposition for budget-conscious businesses.

Mida.so Pricing FAQ

How much does Mida.so cost?

Mida.so starts at $199/month on the Growth plan. A free plan is also available with limited features.

Does Mida.so have a free plan?

Yes. Mida.so offers a free plan called "Sandbox". It includes: 100,000 Monthly Test Users (or 25,000 Monthly Test Users for the 'Forever Free' option), 60 days data retention, 30 MidaGX AI Credits (Monthly).

Does Mida.so offer a free trial?

Yes, Mida.so offers a free trial. No credit card is typically required to start the trial, though this may vary.

Is there a cheaper alternative to Mida.so?

Yes. Popular alternatives to Mida.so include Optimizely, Amplitude, Mixpanel, VWO. Free alternatives include Amplitude, Mixpanel, Dub. Compare them side-by-side on Toolradar.