Mida.so Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Mida.so pricing verified Oct 2026, toolradar.com/tools/mida-so/pricing
Mida.so starts at $199/month on the Growth plan.
Verified Oct 2026 from the official pricing page.
Is Mida.so worth the price?
Mida.so's pricing is fair, offering a generous free tier for small projects and a competitive Growth plan at $199/month.
The free tier is particularly good for individuals or small teams just starting with A/B testing. The Growth plan provides excellent value for businesses needing more robust features without enterprise-level costs.
Pricing Plans
Free TrialSandbox
$0 / month
- 100,000 Monthly Test Users (or 25,000 Monthly Test Users for the 'Forever Free' option)
- 60 days data retention
- 30 MidaGX AI Credits (Monthly)
- 2 variants, tests, and goals
- 2 Active Projects
- Essential A/B Testing Features
- Basic targeting rules
- AI Support Agent
- Video tutorials & knowledge base
- Email & AI support agent
Growth
$199 / month
- Everything in Free, plus
- 100,000 Monthly Test Users
- Unlimited data retention
- Unlimited MidaGX AI Credits
- Unlimited variants, tests, and goals
- 5 Active Projects
- Advanced targeting rules
- Post-segmentation filtering
- Full 3rd-party integrations
- Live Chat Support
- In-app live chat
Enterprise
Custom
- Everything in GROWTH, plus
- Unlimited Monthly Test Users
- Unlimited Active Projects
- SAML Single-Sign On (SSO)
- Service Level Agreement (SLA)
- Customized solutions
- Dedicated CRO Consultant
- Dedicated CSM
- Dedicated developer
- Priority support
- Your preferred channels
Hidden Costs & Gotchas
Overage fees if exceeding 100k test users on Growth
How Mida.so compares
5 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Mida.so | $199/month, billing unit not specified | Yes |
| Optimizely | Contact sales | No |
| Amplitude | $49/month, billing unit not specified | Yes |
| Mixpanel | $20/month, billing unit not specified | Yes |
| VWO | $299/month, billing unit not specified | Yes |
| Dub | $25/month, billing unit not specified | Yes |
| Convert | $299/month, billing unit not specified | Yes |
Mida.so Pricing FAQ
How much does Mida.so cost?
Mida.so starts at $199/month on the Growth plan. A free plan is also available.
Does Mida.so have a free plan?
Yes. Mida.so offers a free plan called "Sandbox". It includes: 100,000 Monthly Test Users (or 25,000 Monthly Test Users for the 'Forever Free' option), 60 days data retention, 30 MidaGX AI Credits (Monthly).
Does Mida.so offer a free trial?
Yes. Mida.so offers a free trial.
What are alternatives to Mida.so?
Alternatives to Mida.so include Optimizely, Amplitude, Mixpanel, VWO. Amplitude starts at $49/month, billing unit not specified; Mixpanel starts at $20/month, billing unit not specified; VWO starts at $299/month, billing unit not specified.
Mida.so alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Mida.so pricing: mida.so/pricing (verified Oct 2026)
- Cite this data: Toolradar, Mida.so pricing verified Oct 2026, toolradar.com/tools/mida-so/pricing
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