PROS is an Outperformance Platform that leverages AI, real-time data, and automation to optimize pricing strategies, streamline selling processes, and drive revenue growth. It helps businesses make smarter pricing decisions, improve sales interactions, and enhance customer experiences across various industries, from individual purchases to large-scale global orders. The platform offers core solutions like Price Optimization & Management and Digital Selling (including CPQ software). Price Optimization & Management uses advanced AI to analyze market trends, customer behavior, and demand patterns, providing predictive insights for maximizing revenue and profitability. Digital Selling simplifies complex sales cycles with automated configurations, accurate quotes, and real-time digital experiences, enabling faster deal closures and stronger customer relationships. PROS is designed for enterprises looking to gain a competitive edge through data-driven strategies and efficient sales operations.

Available on: Web

Data compiled by Toolradar Pricing checked Oct 2, 2026 · How we evaluate

Source pros.com

Ratings Across the Web

4.2 (198 reviews)

PROS holds an aggregate rating of 4.2 out of 5 from 198 reviews across G2, last checked May 29, 2026.

G2 198 reviews

4.2/5

Ratings aggregated from independent review platforms. Learn more

Key Features

AI pricing
CPQ software
Revenue management
Dynamic pricing
Deal optimization
B2B sales

Pricing Plans

Pricing checked Oct 2, 2026. Source: pros.com/pricing, read Oct 2, 2026

PROS plans and prices, checked October 2026
Plan	Price	Details
Enterprise	Custom	AI-powered pricing optimization Smart CPQ solution Revenue management +2 more Show less Predictive guidance 100-300 basis point margin improvement

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Is PROS worth the price?

Good value

PROS's Enterprise tier, with custom pricing, is positioned as an expensive but high-value solution for large organizations.

The promise of 100-300 basis point margin improvement suggests a significant ROI for businesses with substantial revenue. This pricing model is best suited for large enterprises with complex pricing needs and significant sales volumes.

Full PROS pricing: every plan, hidden costs and alternatives

PROS by the numbers

Toolradar data: It is listed as an alternative to 19 other tools on Toolradar, ranking #2 of 37 in Pricing Optimization. As of Oct 2026.

PROS compared with 37 Pricing Optimization tools on Toolradar, as of Oct 2026
Metric	PROS	Peer median	Position (1 is best)
Free plan	No	6 of 37 have one	n/a
Listed as an alternative to	19 tools	5	#2 of 37
User rating	4.2/5 (across the web, 198 ratings)	4.4/5	#12 of 13 (joint) tools with 20+ reviews

Each position is counted among the tools that have data for that row, as noted under it. All Pricing Optimization data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “PROS by the numbers”, Oct 2026.

Reviews

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4.2/5

Across 198 verified user reviews on G2

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Best PROS Alternatives

Top alternatives based on features, pricing, and user needs.

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Vendavo Paid

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Zilliant Paid

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Minderest Paid

AI-powered price intelligence and dynamic pricing platform for retailers and brands.

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All PROS alternatives 6+ tools ranked, pricing + verdict per pick PROS vs Highspot Head-to-head: features, pricing, who wins PROS vs Zip Head-to-head: features, pricing, who wins PROS vs Repricer.com Head-to-head: features, pricing, who wins

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PROS FAQ

How does PROS help businesses optimize their pricing strategies?

PROS utilizes advanced AI to analyze market trends, customer behavior, and demand patterns, providing predictive insights that help businesses maximize revenue and profitability. Its Price Optimization & Management solution focuses on making smarter, data-driven pricing decisions.

Which teams benefit most from implementing PROS?

Sales, revenue management, and pricing teams within enterprise-level organizations are the primary beneficiaries of PROS. The platform is designed to enhance their ability to make data-driven decisions and streamline selling processes.

How does PROS compare to Zilliant in terms of functionality?

PROS offers an Outperformance Platform that integrates AI-driven pricing optimization with digital selling capabilities, including CPQ software. This allows it to streamline complex sales cycles in addition to optimizing pricing, whereas Zilliant focuses primarily on pricing and sales guidance.

What kind of implementation considerations should businesses be aware of with PROS?

Businesses should anticipate a complex implementation process and potentially long timelines when adopting PROS. It also requires significant data integration and industry expertise to fully leverage its capabilities.

How is PROS priced?

PROS is a paid product designed for enterprise-level solutions, and it does not include a permanently free tier. Its pricing model is structured to support comprehensive revenue management and AI-powered optimization for large organizations.

Can PROS automate complex sales configurations and quoting?

Yes, PROS includes Digital Selling capabilities, which simplify complex sales cycles through automated configurations and accurate quotes. This feature aims to provide real-time digital experiences and enable faster deal closures.

Does PROS offer dynamic pricing capabilities?

Yes, PROS is equipped with dynamic pricing capabilities, leveraging AI and real-time data to adjust pricing strategies. This allows businesses to respond quickly to market changes and optimize their revenue.

Source: pros.com

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