PROS

Name: PROS
Brand: PROS
Rating: 4.3 (200 reviews)

Unclaimed Editor reviewed

AI-driven pricing, real-time data, and automation to boost sales and enhance customer experiences.

Pricing Optimization Sales Enablement Revenue Intelligence AI & Automation

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4.3(200 across the web)

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Reviews onG2Capterra

200 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

AI-powered pricing optimization

Biggest con

Enterprise-level pricing

TL;DR - PROS

Optimizes pricing strategies with AI and real-time data.
Streamlines digital selling and quoting processes.
Boosts sales, revenue, and customer experiences for enterprises.

Pricing: Paid only

Best for: Enterprises & pros

4.3/5 across review platforms

What is PROS?

Editorial review

PROS is an Outperformance Platform that leverages AI, real-time data, and automation to optimize pricing strategies, streamline selling processes, and drive revenue growth. It helps businesses make smarter pricing decisions, improve sales interactions, and enhance customer experiences across various industries, from individual purchases to large-scale global orders. The platform offers core solutions like Price Optimization & Management and Digital Selling (including CPQ software). Price Optimization & Management uses advanced AI to analyze market trends, customer behavior, and demand patterns, providing predictive insights for maximizing revenue and profitability. Digital Selling simplifies complex sales cycles with automated configurations, accurate quotes, and real-time digital experiences, enabling faster deal closures and stronger customer relationships. PROS is designed for enterprises looking to gain a competitive edge through data-driven strategies and efficient sales operations.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcepros.com ↗

Pros & Cons

Pros

AI-powered pricing optimization
Revenue management platform
Enterprise-grade solutions
Dynamic pricing capabilities
Multiple industry applications

Cons

Enterprise-level pricing
Complex implementation
Requires data integration
Industry expertise needed
Long implementation timelines

Ratings Across the Web

4.3(200 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

AI pricingCPQ softwareRevenue managementDynamic pricingDeal optimizationB2B sales

Pricing Plans

Enterprise

Custom

AI-powered pricing optimization
Smart CPQ solution
Revenue management
Predictive guidance
100-300 basis point margin improvement

Calculate your cost View full pricing

Reviews

4.3/5

Across 200 verified user reviews on G2, Capterra

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VendavoPaid

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PROS FAQ

What is PROS?

PROS is a SaaS platform that delivers AI-driven solutions for pricing, selling, and revenue management. It helps enterprises optimize pricing strategies, simplify complex sales, and maximize profitability through real-time analytics.

What industries does PROS serve?

PROS serves airlines (with specialized dynamic pricing and revenue management), manufacturing, distribution, services, and transportation/logistics. Notable customers include Lufthansa, United Airlines, HPE, Adobe, BASF, and Siemens.

What features does PROS offer?

PROS provides price optimization and management using AI, digital selling with Configure Price Quote (CPQ) automation, airline retailing solutions, AI Agents, cost optimization add-ons, and capacity-aware optimization capabilities.

How do I get PROS pricing?

PROS does not publicly display pricing information. Interested organizations can request a demo through the website or contact the PROS sales team directly to discuss pricing based on their specific needs.

Source: pros.com

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