AI-driven pricing, real-time data, and automation to boost sales and enhance customer experiences.
Visit WebsiteReviews onG2Capterra
200 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
AI-powered pricing optimization
Biggest con
Enterprise-level pricing
TL;DR - PROS
- Optimizes pricing strategies with AI and real-time data.
- Streamlines digital selling and quoting processes.
- Boosts sales, revenue, and customer experiences for enterprises.
Pricing: Paid only
Best for: Enterprises & pros
4.3/5 across review platforms
What is PROS?
PROS is an Outperformance Platform that leverages AI, real-time data, and automation to optimize pricing strategies, streamline selling processes, and drive revenue growth. It helps businesses make smarter pricing decisions, improve sales interactions, and enhance customer experiences across various industries, from individual purchases to large-scale global orders.
The platform offers core solutions like Price Optimization & Management and Digital Selling (including CPQ software). Price Optimization & Management uses advanced AI to analyze market trends, customer behavior, and demand patterns, providing predictive insights for maximizing revenue and profitability. Digital Selling simplifies complex sales cycles with automated configurations, accurate quotes, and real-time digital experiences, enabling faster deal closures and stronger customer relationships. PROS is designed for enterprises looking to gain a competitive edge through data-driven strategies and efficient sales operations.
Available on: Web
Pros & Cons
Pros
- AI-powered pricing optimization
- Revenue management platform
- Enterprise-grade solutions
- Dynamic pricing capabilities
- Multiple industry applications
Cons
- Enterprise-level pricing
- Complex implementation
- Requires data integration
- Industry expertise needed
- Long implementation timelines
Ratings Across the Web
4.3(200 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
AI pricingCPQ softwareRevenue managementDynamic pricingDeal optimizationB2B sales
Pricing Plans
Pricing checked Jul 12, 2026
Enterprise
Custom
- AI-powered pricing optimization
- Smart CPQ solution
- Revenue management
- Predictive guidance
- 100-300 basis point margin improvement
Reviews
$99Free with your review
Write a reviewReview PROS, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.
4.3/5
Across 200 verified user reviews on G2, Capterra
Add your hands-on experience using the offer above to help the next buyer.
Best PROS Alternatives
Top alternatives based on features, pricing, and user needs.
HighspotPaid
The only agentic AI sales enablement platform for go-to-market teams.
ZilliantPaid
AI-driven pricing and revenue optimization for B2B businesses to protect margin and accelerate results.
VendavoPaid
The Commercial Operating System for AI-powered pricing, quoting, and rebate management.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
PROS FAQ
How does PROS help businesses optimize their pricing strategies?
PROS utilizes advanced AI to analyze market trends, customer behavior, and demand patterns, providing predictive insights that help businesses maximize revenue and profitability. Its Price Optimization & Management solution focuses on making smarter, data-driven pricing decisions.
Which teams benefit most from implementing PROS?
Sales, revenue management, and pricing teams within enterprise-level organizations are the primary beneficiaries of PROS. The platform is designed to enhance their ability to make data-driven decisions and streamline selling processes.
How does PROS compare to Zilliant in terms of functionality?
PROS offers an Outperformance Platform that integrates AI-driven pricing optimization with digital selling capabilities, including CPQ software. This allows it to streamline complex sales cycles in addition to optimizing pricing, whereas Zilliant focuses primarily on pricing and sales guidance.
What kind of implementation considerations should businesses be aware of with PROS?
Businesses should anticipate a complex implementation process and potentially long timelines when adopting PROS. It also requires significant data integration and industry expertise to fully leverage its capabilities.
How is PROS priced?
PROS is a paid product designed for enterprise-level solutions, and it does not include a permanently free tier. Its pricing model is structured to support comprehensive revenue management and AI-powered optimization for large organizations.
Can PROS automate complex sales configurations and quoting?
Yes, PROS includes Digital Selling capabilities, which simplify complex sales cycles through automated configurations and accurate quotes. This feature aims to provide real-time digital experiences and enable faster deal closures.
Does PROS offer dynamic pricing capabilities?
Yes, PROS is equipped with dynamic pricing capabilities, leveraging AI and real-time data to adjust pricing strategies. This allows businesses to respond quickly to market changes and optimize their revenue.
Source: pros.com