Serpstat

Unclaimed Editor reviewed

Marketing tool for SEO and content tasks, offering competitor analysis, keyword research, and site audits.

Market Intelligence SEO Tools Content Marketing Competitive Intelligence

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4.6(632 across the web)

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TL;DR - Serpstat

Comprehensive SEO tool for competitor analysis, keyword research, and site audits.
Offers detailed recommendations for website improvement and technical issue prioritization.
Provides an API for integrating extensive SEO data into custom solutions.

Pricing: Free plan available

Best for: Growing teams

4.6/5 across review platforms

Pros & Cons

Pros

Affordable SEO tool
Good keyword research
Fair pricing
Active development
Good features

Cons

Less data than Ahrefs
Learning curve
UI could improve
Data accuracy varies
Better alternatives exist

Ratings Across the Web

4.6(632 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

SEO platformKeyword researchCompetitor analysisRank trackingSite auditBacklink analysis

Pricing Plans

7-day Free Trial

Individual

$59/month

100 searches/day
5 rank tracker projects
30K pages to audit
5K tools credit

Team

$119/month

500 searches/day
Unlimited projects
150K pages to audit
API access

Agency

$479/month

5K searches/day
1.5M pages to audit
250K tools credit
White label reports

Calculate your cost View full pricing

What is Serpstat?

Editorial review

Serpstat is a comprehensive marketing tool designed to help businesses and SEO professionals improve their search engine optimization and content strategies. It provides functionalities for competitive analysis, allowing users to identify search competitors, analyze their traffic, visibility, and backlinks, and uncover hidden keyword opportunities. The platform also assists with PPC campaign creation by enabling users to check competitors' ads. Beyond competitive intelligence, Serpstat offers detailed recommendations for website improvement without the need for an SEO agency. It helps identify and prioritize technical SEO issues, schedule automatic checks, and monitor the progress of site optimization. Users can perform fast keyword research across 230 countries, track website rankings on both mobile and desktop devices, and even migrate projects from other services. Serpstat also provides an API for advanced users to integrate its extensive SEO data, including keyword research, backlink analysis, technical SEO audit, and rank tracking, into their own systems.