Turn contact-level insights into ready-to-run ad audiences for B2B marketing.
Visit WebsiteTL;DR - Vector
- Identifies and targets specific B2B contacts engaging with your brand.
- Creates dynamic, always-on ad audiences synced across major platforms.
- Reveals who clicks ads and visits your site, even if they don't convert.
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms
Pros & Cons
Pros
- Significantly improves ad targeting precision by focusing on known, qualified contacts.
- Reduces wasted ad spend by filtering out non-ICP leads and anonymous traffic.
- Provides real-time insights into buyer engagement and ad effectiveness.
- Automates audience updates, ensuring ad targeting remains relevant.
- Integrates with existing tech stacks, including CRMs and major ad platforms.
Cons
- Requires integration with CRM and ad platforms.
- Match rates for identification can vary by traffic source.
- Focuses specifically on B2B contact-level advertising, not general retargeting.
Ratings Across the Web
4.4(54 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Contact-level audience buildingICP filtering (demographics, firmographics, buying journey stage)Automatic audience synchronization to ad platforms (LinkedIn, Google, Meta, Reddit)Ad clicker identification (names of those who click ads)Anonymous website visitor identification (name, title, company)CRM integration (HubSpot, Salesforce)Campaign performance tracking by person/persona (cost per engaged contact, engagement by job title)Signal-driven audiences that update automatically
Pricing Plans
Free TrialReveal
$399/month
- See who's on your site instantly by name, company, and title
- Turns anonymous traffic into identified buyers
- Ad Reveal: see who clicks your ads, even if they don't convert
- CRM-ready: sync directly to Salesforce and HubSpot to fuel follow-up
- Site De-anonymization: turn anonymous visitors into named contacts (name, title, company)
- Fast setup: live in days with chat/email support and a Help Center
- Identified visitors
- HubSpot + Salesforce integration
- Webhook + CSV exports
- Live chat + email support
- Help center
Target
$3000/month
- Everything in Reveal (including 10k identified visitors)
- Turn buyer signals into always-fresh ad audiences
- Syncs real buying activity into LinkedIn and Google
- Signal-driven audiences: ads refresh automatically as buyers visit pages, research competitors, or change roles
- ICP at scale: run multi-channel campaigns that match your exact buyer profile
- Advanced integrations: push data via webhooks, custom CRM mapping, and UTM sync
- LinkedIn + Google ad sync
- Signal-Driven Ads Intent Support
- Dedicated Slack channel
- Personalized onboarding
- Dedicated customer solutions manager
What is Vector?
Vector is a contact-level advertising platform designed for B2B marketers. It identifies individuals engaging with a brand's website, CRM, and other marketing efforts, then filters these contacts based on ICP criteria like demographics and firmographics. This process creates highly targeted ad audiences that are automatically synced and kept fresh across major ad platforms.
The platform consists of two main products: Reveal and Target. Reveal unmasks anonymous website visitors and ad clickers, providing insights into who is engaging with marketing efforts by name, title, and company. Target then leverages these insights to build dynamic, always-on ad audiences that refresh as buyer interest shifts, enabling precise contact-level advertising across multiple channels and proving ad performance by individual contact.
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Vector FAQ
How does Vector ensure compliance with privacy laws when identifying contacts?
Vector adheres to applicable privacy laws and platform policies by only surfacing professional data and providing users with full control over what information is synced.
What is the difference between Vector's Reveal and Target products?
Reveal focuses on identifying who is engaging with your brand on your site and ads. Target takes those identified contacts and builds dynamic, refreshing ad audiences to act on that engagement across various ad platforms.
How does Vector's contact-based advertising differ from traditional Account-Based Marketing (ABM) tools?
Traditional ABM tools typically stop at the account level. Vector goes deeper by using contact-level signals to reach the exact individuals showing intent within those accounts, leading to more precise targeting and less wasted spend.
Can Vector replace my existing retargeting pixel?
No, Vector enhances your retargeting efforts. It builds smarter, contact-level audiences that you can then push to ad platforms or your CRM, rather than simply replacing a retargeting pixel.
How quickly can I get Vector set up and running?
Setup is fast; users can add the Vector pixel and connect their CRM to go live in minutes.
Source: vector.co