Significantly improves ad targeting precision by focusing on known, qualified contacts.
Reduces wasted ad spend by filtering out non-ICP leads and anonymous traffic.
Provides real-time insights into buyer engagement and ad effectiveness.
Automates audience updates, ensuring ad targeting remains relevant.
Integrates with existing tech stacks, including CRMs and major ad platforms.

Cons

Requires integration with CRM and ad platforms.
Match rates for identification can vary by traffic source.
Focuses specifically on B2B contact-level advertising, not general retargeting.

What is Vector?

Editorial review

Vector is a contact-level advertising platform designed for B2B marketers. It identifies individuals engaging with a brand's website, CRM, and other marketing efforts, then filters these contacts based on ICP criteria like demographics and firmographics. This process creates highly targeted ad audiences that are automatically synced and kept fresh across major ad platforms. The platform consists of two main products: Reveal and Target. Reveal unmasks anonymous website visitors and ad clickers, providing insights into who is engaging with marketing efforts by name, title, and company. Target then leverages these insights to build dynamic, always-on ad audiences that refresh as buyer interest shifts, enabling precise contact-level advertising across multiple channels and proving ad performance by individual contact.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcevector.co ↗

Ratings Across the Web

4.9(16 reviews)

Vector holds an aggregate rating of 4.9 out of 5 from 16 reviews across G2, last checked September 17, 2026.

G216 reviews

4.9/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Contact-level audience building
ICP filtering (demographics, firmographics, buying journey stage)
Automatic audience synchronization to ad platforms (LinkedIn, Google, Meta, Reddit)
Ad clicker identification (names of those who click ads)
Anonymous website visitor identification (name, title, company)
CRM integration (HubSpot, Salesforce)
Campaign performance tracking by person/persona (cost per engaged contact, engagement by job title)
Signal-driven audiences that update automatically

Pricing Plans

Free Trial

Pricing checked Sep 26, 2026

Vector plans and prices, checked September 2026
Plan	Price	Details
Reveal	$399 / month	See who's on your site instantly by name, company, and title Turns anonymous traffic into identified buyers Ad Reveal: see who clicks your ads, even if they don't convert +8 moreShow less CRM-ready: sync directly to Salesforce and HubSpot to fuel follow-up Site De-anonymization: turn anonymous visitors into named contacts (name, title, company) Fast setup: live in days with chat/email support and a Help Center Identified visitors HubSpot + Salesforce integration Webhook + CSV exports Live chat + email support Help center
Target	$3000 / month	Everything in Reveal (including 10k identified visitors) Turn buyer signals into always-fresh ad audiences Syncs real buying activity into LinkedIn and Google +8 moreShow less Signal-driven audiences: ads refresh automatically as buyers visit pages, research competitors, or change roles ICP at scale: run multi-channel campaigns that match your exact buyer profile Advanced integrations: push data via webhooks, custom CRM mapping, and UTM sync LinkedIn + Google ad sync Signal-Driven Ads Intent Support Dedicated Slack channel Personalized onboarding Dedicated customer solutions manager

Calculate your cost View full pricing

Is Vector worth the price?

Fair value

Vector's pricing is on the expensive side, particularly for the 'Target' tier at $3000/month, which is a significant jump from the 'Reveal' tier at $399/month.

While 'Reveal' offers good foundational features for identifying website visitors, the 'Target' tier's advanced ad syncing and dedicated support come at a premium. This pricing is best suited for established B2B companies with substantial marketing budgets and a clear need for advanced ad audience segmentation and activation.

Hidden Costs & Gotchas

Overage fees for identified visitors above 10k in Target

Reviews

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4.9/5

Across 16 verified user reviews on G2

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Vector FAQ

How does Vector improve B2B ad targeting?

Vector significantly improves ad targeting precision by identifying individuals engaging with a brand's website and CRM, then filtering these contacts based on ICP criteria. This process creates highly targeted ad audiences that are automatically synced and kept fresh across major ad platforms.

Which teams benefit most from using Vector?

Vector is best suited for B2B marketing teams focused on lead generation and advertising. It provides them with tools to identify engaging contacts, create precise ad audiences, and gain real-time insights into buyer engagement and ad effectiveness.

How does Vector compare to a platform like ZoomInfo?

While ZoomInfo focuses broadly on sales intelligence, Vector specializes in turning contact-level insights into ready-to-run ad audiences for B2B marketing. Vector's 'Reveal' product unmasks anonymous website visitors and ad clickers, providing insights by name, title, and company to build dynamic ad audiences.

What kind of data does Vector use to build ad audiences?

Vector identifies individuals engaging with a brand's website, CRM, and other marketing efforts. It then filters these contacts based on ICP criteria like demographics and firmographics to build highly targeted and dynamic ad audiences.

How is Vector priced?

Vector is offered as a paid product. It does not include a permanently free tier for its services.

Can Vector help reduce wasted ad spend?

Yes, Vector helps reduce wasted ad spend by filtering out non-ICP leads and anonymous traffic. It focuses ad delivery on known, qualified contacts, ensuring that marketing efforts target the most relevant individuals.

Source: vector.co

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