Vector

Name: Vector
Brand: Vector
Price: 399 USD
Rating: 4.4 (54 reviews)

Claim this tool Editor reviewed

Turn contact-level insights into ready-to-run ad audiences for B2B marketing.

Marketing Sales Intelligence Advertising Lead Generation

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4.4(54 across the web)

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Reviews onG2Capterra

54 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Significantly improves ad targeting precision by focusing on known, qualified contacts.

Biggest con

Requires integration with CRM and ad platforms.

TL;DR - Vector

Identifies and targets specific B2B contacts engaging with your brand.
Creates dynamic, always-on ad audiences synced across major platforms.
Reveals who clicks ads and visits your site, even if they don't convert.

Pricing: Paid only

Best for: Enterprises & pros

4.4/5 across review platforms

What is Vector?

Editorial review

Vector is a contact-level advertising platform designed for B2B marketers. It identifies individuals engaging with a brand's website, CRM, and other marketing efforts, then filters these contacts based on ICP criteria like demographics and firmographics. This process creates highly targeted ad audiences that are automatically synced and kept fresh across major ad platforms. The platform consists of two main products: Reveal and Target. Reveal unmasks anonymous website visitors and ad clickers, providing insights into who is engaging with marketing efforts by name, title, and company. Target then leverages these insights to build dynamic, always-on ad audiences that refresh as buyer interest shifts, enabling precise contact-level advertising across multiple channels and proving ad performance by individual contact.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcevector.co ↗

Pros & Cons

Pros

Significantly improves ad targeting precision by focusing on known, qualified contacts.
Reduces wasted ad spend by filtering out non-ICP leads and anonymous traffic.
Provides real-time insights into buyer engagement and ad effectiveness.
Automates audience updates, ensuring ad targeting remains relevant.
Integrates with existing tech stacks, including CRMs and major ad platforms.

Cons

Requires integration with CRM and ad platforms.
Match rates for identification can vary by traffic source.
Focuses specifically on B2B contact-level advertising, not general retargeting.

Ratings Across the Web

4.4(54 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Contact-level audience buildingICP filtering (demographics, firmographics, buying journey stage)Automatic audience synchronization to ad platforms (LinkedIn, Google, Meta, Reddit)Ad clicker identification (names of those who click ads)Anonymous website visitor identification (name, title, company)CRM integration (HubSpot, Salesforce)Campaign performance tracking by person/persona (cost per engaged contact, engagement by job title)Signal-driven audiences that update automatically

Pricing Plans

Free Trial

Pricing checked Aug 6, 2026

Reveal

$399 / month

See who's on your site instantly by name, company, and title
Turns anonymous traffic into identified buyers
Ad Reveal: see who clicks your ads, even if they don't convert
CRM-ready: sync directly to Salesforce and HubSpot to fuel follow-up
Site De-anonymization: turn anonymous visitors into named contacts (name, title, company)
Fast setup: live in days with chat/email support and a Help Center
Identified visitors
HubSpot + Salesforce integration

Target

$3000 / month

Everything in Reveal (including 10k identified visitors)
Turn buyer signals into always-fresh ad audiences
Syncs real buying activity into LinkedIn and Google
Signal-driven audiences: ads refresh automatically as buyers visit pages, research competitors, or change roles
ICP at scale: run multi-channel campaigns that match your exact buyer profile
Advanced integrations: push data via webhooks, custom CRM mapping, and UTM sync
LinkedIn + Google ad sync
Signal-Driven Ads Intent Support

Calculate your cost View full pricing

Is Vector worth the price?

65/100

Vector's pricing is on the expensive side, particularly for the 'Target' tier at $3000/month, which is a significant jump from the 'Reveal' tier at $399/month.

While 'Reveal' offers good foundational features for identifying website visitors, the 'Target' tier's advanced ad syncing and dedicated support come at a premium. This pricing is best suited for established B2B companies with substantial marketing budgets and a clear need for advanced ad audience segmentation and activation.

Hidden Costs & Gotchas

Overage fees for identified visitors above 10k in Target

Potential costs for additional ad platform integrations

Higher cost for monthly vs. yearly billing

How Vector Compares to Competitors

Compared to tools like Clearbit Reveal (starting around $99/month for basic identification) or Leadfeeder (starting around $79/month), Vector's 'Reveal' tier at $399/month is significantly more expensive, though it offers more direct ad integration. For advanced ad audience features, competitors like RollWorks or Demandbase offer similar capabilities but often require custom quotes, making direct price comparison difficult, but Vector's $3000/month 'Target' tier positions it at the higher end of the market for this functionality.

Reviews

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4.4/5

Across 54 verified user reviews on Capterra, G2

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Vector FAQ

How does Vector improve B2B ad targeting?

Vector significantly improves ad targeting precision by identifying individuals engaging with a brand's website and CRM, then filtering these contacts based on ICP criteria. This process creates highly targeted ad audiences that are automatically synced and kept fresh across major ad platforms.

Which teams benefit most from using Vector?

Vector is best suited for B2B marketing teams focused on lead generation and advertising. It provides them with tools to identify engaging contacts, create precise ad audiences, and gain real-time insights into buyer engagement and ad effectiveness.

How does Vector compare to a platform like ZoomInfo?

While ZoomInfo focuses broadly on sales intelligence, Vector specializes in turning contact-level insights into ready-to-run ad audiences for B2B marketing. Vector's 'Reveal' product unmasks anonymous website visitors and ad clickers, providing insights by name, title, and company to build dynamic ad audiences.

What kind of data does Vector use to build ad audiences?

Vector identifies individuals engaging with a brand's website, CRM, and other marketing efforts. It then filters these contacts based on ICP criteria like demographics and firmographics to build highly targeted and dynamic ad audiences.

How is Vector priced?

Vector is offered as a paid product. It does not include a permanently free tier for its services.

Can Vector help reduce wasted ad spend?

Yes, Vector helps reduce wasted ad spend by filtering out non-ICP leads and anonymous traffic. It focuses ad delivery on known, qualified contacts, ensuring that marketing efforts target the most relevant individuals.

Source: vector.co

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