Turn contact-level insights into ready-to-run ad audiences for B2B marketing.
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54 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Significantly improves ad targeting precision by focusing on known, qualified contacts.
Biggest con
Requires integration with CRM and ad platforms.
TL;DR - Vector
- Identifies and targets specific B2B contacts engaging with your brand.
- Creates dynamic, always-on ad audiences synced across major platforms.
- Reveals who clicks ads and visits your site, even if they don't convert.
Pricing: Paid only
Best for: Enterprises & pros
4.4/5 across review platforms
What is Vector?
Vector is a contact-level advertising platform designed for B2B marketers. It identifies individuals engaging with a brand's website, CRM, and other marketing efforts, then filters these contacts based on ICP criteria like demographics and firmographics. This process creates highly targeted ad audiences that are automatically synced and kept fresh across major ad platforms.
The platform consists of two main products: Reveal and Target. Reveal unmasks anonymous website visitors and ad clickers, providing insights into who is engaging with marketing efforts by name, title, and company. Target then leverages these insights to build dynamic, always-on ad audiences that refresh as buyer interest shifts, enabling precise contact-level advertising across multiple channels and proving ad performance by individual contact.
Available on: Web
Pros & Cons
Pros
- Significantly improves ad targeting precision by focusing on known, qualified contacts.
- Reduces wasted ad spend by filtering out non-ICP leads and anonymous traffic.
- Provides real-time insights into buyer engagement and ad effectiveness.
- Automates audience updates, ensuring ad targeting remains relevant.
- Integrates with existing tech stacks, including CRMs and major ad platforms.
Cons
- Requires integration with CRM and ad platforms.
- Match rates for identification can vary by traffic source.
- Focuses specifically on B2B contact-level advertising, not general retargeting.
Ratings Across the Web
4.4(54 reviews)
Ratings aggregated from independent review platforms. Learn more
Preview
Key Features
Contact-level audience buildingICP filtering (demographics, firmographics, buying journey stage)Automatic audience synchronization to ad platforms (LinkedIn, Google, Meta, Reddit)Ad clicker identification (names of those who click ads)Anonymous website visitor identification (name, title, company)CRM integration (HubSpot, Salesforce)Campaign performance tracking by person/persona (cost per engaged contact, engagement by job title)Signal-driven audiences that update automatically
Pricing Plans
Free TrialPricing checked Jun 28, 2026
Reveal
$399 / month
- See who's on your site instantly by name, company, and title
- Turns anonymous traffic into identified buyers
- Ad Reveal: see who clicks your ads, even if they don't convert
- CRM-ready: sync directly to Salesforce and HubSpot to fuel follow-up
- Site De-anonymization: turn anonymous visitors into named contacts (name, title, company)
- Fast setup: live in days with chat/email support and a Help Center
- Identified visitors
- HubSpot + Salesforce integration
Target
$3000 / month
- Everything in Reveal (including 10k identified visitors)
- Turn buyer signals into always-fresh ad audiences
- Syncs real buying activity into LinkedIn and Google
- Signal-driven audiences: ads refresh automatically as buyers visit pages, research competitors, or change roles
- ICP at scale: run multi-channel campaigns that match your exact buyer profile
- Advanced integrations: push data via webhooks, custom CRM mapping, and UTM sync
- LinkedIn + Google ad sync
- Signal-Driven Ads Intent Support
Reviews
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4.4/5
Across 54 verified user reviews on Capterra, G2
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Vector FAQ
How does Vector improve B2B ad targeting?
Vector significantly improves ad targeting precision by identifying individuals engaging with a brand's website and CRM, then filtering these contacts based on ICP criteria. This process creates highly targeted ad audiences that are automatically synced and kept fresh across major ad platforms.
Which teams benefit most from using Vector?
Vector is best suited for B2B marketing teams focused on lead generation and advertising. It provides them with tools to identify engaging contacts, create precise ad audiences, and gain real-time insights into buyer engagement and ad effectiveness.
How does Vector compare to a platform like ZoomInfo?
While ZoomInfo focuses broadly on sales intelligence, Vector specializes in turning contact-level insights into ready-to-run ad audiences for B2B marketing. Vector's 'Reveal' product unmasks anonymous website visitors and ad clickers, providing insights by name, title, and company to build dynamic ad audiences.
What kind of data does Vector use to build ad audiences?
Vector identifies individuals engaging with a brand's website, CRM, and other marketing efforts. It then filters these contacts based on ICP criteria like demographics and firmographics to build highly targeted and dynamic ad audiences.
How is Vector priced?
Vector is offered as a paid product. It does not include a permanently free tier for its services.
Can Vector help reduce wasted ad spend?
Yes, Vector helps reduce wasted ad spend by filtering out non-ICP leads and anonymous traffic. It focuses ad delivery on known, qualified contacts, ensuring that marketing efforts target the most relevant individuals.
Source: vector.co