Litmus uses custom pricing.
Verified Sep 2026 from the official pricing page.
Is Litmus worth the price?
Litmus employs an enterprise-only, custom-quote pricing model, which inherently makes it expensive for smaller teams or individual users.
While it offers unlimited seats and extensive features, the lack of transparent pricing makes it difficult to assess fairness directly against market averages. This model is best suited for large organizations with significant email marketing needs and budgets.
Pricing Plans
Enterprise
Custom
- Unlimited seats
- 100+ email previews
- ESP integrations
Hidden Costs & Gotchas
Add-ons significantly increase total cost.
Potential for high minimum spend.
How Litmus compares
3 of 5 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Litmus | Contact sales | No |
| EmailOctopus | $9/month | Yes |
| Mailchimp | $13/month | Yes |
| SendGrid | $19.95/month | Yes |
| Constant Contact | $12/month | No |
| ActiveCampaign | $15/month | No |
Litmus Pricing FAQ
How much does Litmus cost?
Litmus uses custom pricing. Contact Litmus directly for a quote based on your team size and requirements.
Does Litmus have a free plan?
Litmus does not offer a permanent free plan. Paid plans are required from day one.
What are alternatives to Litmus?
Alternatives to Litmus include EmailOctopus, Mailchimp, SendGrid, Constant Contact. EmailOctopus starts at $9/month; Mailchimp starts at $13/month; SendGrid starts at $19.95/month.
Litmus alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Litmus pricing — www.litmus.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Litmus pricing verified Sep 2026, toolradar.com/tools/litmus/pricing
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