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PatientNOW

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Intelligent automation and practice management for aesthetic and wellness businesses.

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Reviews onG2Capterra
315 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Designed specifically for the aesthetics and wellness industry, offering tailored features.

Biggest con

Specific pricing details are not publicly available, requiring a demo request.

TL;DR - PatientNOW

  • All-in-one EMR and practice management for aesthetic and wellness practices.
  • AI-powered automation for lead conversion, scheduling, and patient communication.
  • Industry-specific features for med spas, plastic surgery, weight loss, IV therapy, and dermatology.
Pricing: Paid only
Best for: Enterprises & pros
3.6/5 across review platforms

What is PatientNOW?

Editorial review
PatientNow is a comprehensive EMR and practice management software designed exclusively for aesthetic medicine providers and wellness practices. It integrates electronic medical records, practice management tools, patient engagement features, payment processing, and digital marketing solutions into a single platform. The software aims to streamline operations, enhance patient experience, and drive growth for med spas, plastic surgery clinics, weight loss centers, IV therapy clinics, dermatology practices, and general wellness providers. The platform includes an AI Growth Engine that leverages artificial intelligence to automate lead conversion, scheduling, and patient communication. This AI-powered system acts as a 24/7 receptionist and sales director, handling inquiries, booking appointments, and nurturing leads through personalized outreach. It also provides AI-powered marketing tools for creating email campaigns and a webchat coordinator to convert website visitors into bookings, ensuring practices never miss an opportunity to engage with potential and existing patients.

Available on: Web

Pros & Cons

Pros

  • Designed specifically for the aesthetics and wellness industry, offering tailored features.
  • AI Growth Engine automates lead capture, patient communication, and scheduling, reducing staff workload.
  • Comprehensive suite of tools covers EMR, practice management, marketing, and patient engagement.
  • High client retention rate and positive testimonials indicate strong user satisfaction.
  • Multilingual support and voice cloning for personalized patient interactions.

Cons

  • Specific pricing details are not publicly available, requiring a demo request.
  • The extensive feature set might have a learning curve for new users.
  • Reliance on AI for critical patient interactions might require careful oversight.

Ratings Across the Web

3.6(315 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Electronic Medical Records (EMR)Practice Management (appointments, workflows, financial efficiency)Patient Engagement (online forms, automated reminders, personalized communication)Digital Marketing (AI-powered SMS/email automation, reputation management)Payment ProcessingIntegrated Photography (RxPhoto app for before/after, drawing, notation)AI Receptionist (24/7 call/text answering, booking, rescheduling)AI Sales Director (instant lead follow-up, qualification, nurturing)

Pricing Plans

Pricing checked May 31, 2026

Patientnow essentials Med Spa & Wellness

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  • Web Based
  • AI-powered Texts and Email Campaigns
  • Online and In-store Deposits
  • Weight Loss Tracking
  • Concierge Engagement Automation
  • Team Task and Performance Management
  • Business Analysis Reporting
  • Lab integrations

PatientNow pro Plastics & Derm Solution

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  • Enhanced Integrated Reporting
  • Complex Workflows
  • Insurance Billing
  • Lab Integration
  • Pathways for Complex Workflows & Communication
  • Prescription Management
  • Exclusive Recura integration

Reviews

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3.6/5

Across 315 verified user reviews on Capterra, G2

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PatientNOW FAQ

How does PatientNow's AI Growth Engine handle after-hours inquiries and bookings for a med spa?

The AI Growth Engine operates 24/7, acting as an AI Receptionist and AI Sales Director. It instantly answers inbound calls and texts, books appointments directly into your PatientNow calendar, and handles reschedules or cancellations, ensuring no lead is missed even outside of business hours. It also performs instant lead follow-ups from web forms and nurtures leads until they book.

What specific photography tools are integrated into PatientNow for aesthetic practices?

PatientNow integrates with the RxPhoto app, providing intuitive tools for precise image capture, side-by-side before and after comparisons, background removal, drawing and notation capabilities, and procedure sequence templates. This allows for detailed visual documentation of patient progress.

Can PatientNow's AI marketing tools generate email copy and design for specific aesthetic treatments?

Yes, PatientNow's AI Powered Marketing includes smart templates that match your brand, AI recommendations for optimal headers, buttons, images, and layout, and a copy generation feature that drafts email content tailored to specific campaign goals and aesthetic treatments, ready for editing and sending.

How does PatientNow ensure HIPAA compliance when using AI for patient communication and data handling?

PatientNow's AI-enhanced patient interactions are designed to securely deliver consistent, personalized communication while remaining fully HIPAA-compliant. This ensures that patient data and communication are handled with the necessary privacy and security protocols.

Beyond general EMR, what industry-specific features does PatientNow offer for an IV therapy clinic?

For IV therapy and infusion clinics, PatientNow includes tailored features such as treatment tracking, safety checks, and inventory management. These tools streamline daily operations, simplify patient care, and ensure efficient clinic management specific to the needs of IV therapy.

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