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Alternatives

Best Formaly alternatives in 2026

Data compiled by Toolradar Updated How we rate

Cite this list: Toolradar, best Formaly alternatives 2026, toolradar.com/alternatives/formaly

1 direct alternative to Formaly and 7 more tools in the same category, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.

Quick answer

  • Fillout is the top alternative to Formaly on our list, followed by SurveyMonkey and Birdeye.
  • 3 of the 8 alternatives have a free plan, starting with Fillout.
  • Highest rated: Birdeye, 4.7 out of 5 from 4,941 ratings, Sep 2026.
Publications that cover the tools tracked here
  • TechCrunch
  • Bloomberg
  • The Information
  • Fortune
  • The Verge
  • 8 alternatives
  • 1 direct
  • 3 with a free plan

Top 3 alternatives to Formaly

  1. Fillout logo

    Fillout

    #1 Top pick

    Build beautiful forms with logic, payments, and 50+ integrations

    Starting price

    From $15 /mo

    Cheapest paid plan, monthly, as of November 2026

    Our take

    Best overall

  2. SurveyMonkey logo

    Gather feedback faster with pre-built templates and powerful analysis

    Starting price

    From $35 /mo

    Cheapest paid plan, monthly, as of November 2026

    4.5 /5 across G2 and Capterra · 34,413 ratings, Sep 2026

  3. Birdeye logo

    Manage reviews, surveys, and customer interactions

    Starting price

    From $299 /mo

    Cheapest paid plan, monthly, as of November 2026

    4.7 /5 across G2 and Capterra · 4,941 ratings, Sep 2026

    Our take

    Highest rated

Formaly vs 8 alternatives

Formaly and its alternatives compared on starting price (cheapest paid plan, monthly, as of November 2026), free plan and average user rating, and how directly each replaces it.
Formaly logo
Formaly Compared tool
Price: $5/mo Free plan: Yes n/a
Fillout logo
Fillout
Price: $15/mo Free plan: Yes n/a Direct alternative
SurveyMonkey logo
SurveyMonkey
Price: $35/mo Free plan: Yes 4.5 out of 5, from 34,413 ratings across G2 and Capterra (34,413) Same category as Formaly
Birdeye logo
Birdeye
Price: $299/mo Free plan: No 4.7 out of 5, from 4,941 ratings across G2 and Capterra (4,941) Same category as Formaly
HubSpot Service logo
HubSpot Service
Price: $20/mo Free plan: No 4.4 out of 5, from 8,500 ratings on G2 (8,500) Same category as Formaly
UserTesting logo
UserTesting
Price: Contact sales Free plan: No 4.4 out of 5, from 2,202 ratings across G2, Capterra and Trustpilot (2,202) Same category as Formaly
AskNicely logo
AskNicely
Price: Contact sales Free plan: No 4.7 out of 5, from 1,152 ratings across G2 and Capterra (1,152) Same category as Formaly
Pendo logo
Pendo
Price: Usage-based Free plan: No 4.4 out of 5, from 2,047 ratings across G2 and Capterra (2,047) Same category as Formaly
QuestionPro logo
QuestionPro
Price: $83/mo Free plan: Yes 4.5 out of 5, from 1,158 ratings on G2 (1,158) Same category as Formaly

Why people consider alternatives to Formaly

Formaly transforms traditional, static forms into dynamic, AI-powered conversations. Users can describe their learning objectives, and AI automatically generates a conversational form in seconds.

Here are the real cost and limitation gotchas that push teams to look elsewhere:

  • Custom branding requires the $21 Growth tier
  • White-labeled forms and API access require the $50 Pro tier

The 1 direct alternative below cover the same core job (customer feedback) with different trade-offs. The 7 tools marked "Same category as Formaly" fit the category but replace Formaly less directly.

Formaly by the numbers

Toolradar data: Formaly's entry paid plan ($5/mo) ranks #6 of 44 (joint) for price among the Survey Tools tools with a verified entry price and no stated unit, where the median is $29/mo. As of Nov 2026.

Formaly compared with 97 Survey Tools tools on Toolradar, as of Nov 2026
Metric Formaly Peer median Position (1 is best)
Entry paid plan $5/mo $29/mo #6 of 44 (joint) tools with no stated price unit, verified price
Free plan Yes 56% have one n/a

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Survey Tools data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Formaly by the numbers”, Nov 2026.

Customer Feedback leaderboards from Toolradar data

Toolradar ranks Customer Feedback tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.

CSV download of these Customer Feedback leaderboards, licensed CC BY 4.0

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 49 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, Customer Feedback tools on Toolradar, as of Nov 2026
# Tool Entry plan
1 UserFeedback $4.13/mo, billed yearly
2 Formaly $5/mo
2 ReviewBot $5/mo, billed monthly
4 Features.Vote $9/mo, billed monthly
4 Productroad $9/mo, billed monthly

Lowest entry price, flat team plans

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 10 tools priced as a flat team plan, verified price.

Lowest entry price, flat team plans, Customer Feedback tools on Toolradar, as of Nov 2026
# Tool Entry plan
1 UserNote $19/mo flat, billed monthly
2 Testimonial.to $25/mo flat, billed monthly
3 ProductBridge $29/mo flat, billed monthly
4 Drobber $30/mo flat, billed monthly
5 Savio $39/mo flat, billed monthly

A position exists only when at least 8 tools have data for that metric. 59 of 98 Customer Feedback tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Customer Feedback leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Customer Feedback statistics.

8 alternatives to Formaly

Direct alternatives come first, ranked by G2 and Capterra ratings, media mentions, and editor review. Tools marked "Same category as Formaly" follow, ranked the same way.

  1. 1
    Fillout logo

    Fillout

    Free plan

    Build beautiful forms with logic, payments, and 50+ integrations

    From $15/mo; free plan available

  2. 2
    SurveyMonkey logo

    SurveyMonkey

    Free plan Battle-tested at scale

    Gather feedback faster with pre-built templates and powerful analysis

    4.5 /5 across G2 and Capterra · 34,413 ratings, Sep 2026

    From $35/mo, billed monthly; free plan available

    Same category as Formaly

  3. 3
    Birdeye logo

    Birdeye

    Paid Battle-tested at scale

    Manage reviews, surveys, and customer interactions

    4.7 /5 across G2 and Capterra · 4,941 ratings, Sep 2026

    From $299/mo, billed monthly

    Same category as Formaly

  4. 4
    HubSpot Service logo

    HubSpot Service

    Paid Battle-tested at scale

    Customer service that connects with sales and marketing

    4.4 /5 on G2 · 8,500 ratings, Sep 2026

    From $20/seat/mo, billed monthly

    Same category as Formaly

  5. 5
    UserTesting logo

    UserTesting

    Paid Battle-tested at scale

    Craft experiences that win hearts and markets by turning human insight into a competitive edge.

    4.4 /5 across G2, Capterra and Trustpilot · 2,202 ratings, Sep 2026

    Price not published

    Same category as Formaly

  6. 6
    AskNicely logo

    AskNicely

    Paid Battle-tested at scale

    Unlock customer retention, revenue, and online reviews through real-time feedback and team empowerment.

    4.7 /5 across G2 and Capterra · 1,152 ratings, Sep 2026

    Price not published

    Same category as Formaly

  7. 7
    Pendo logo

    Pendo

    Paid Battle-tested at scale

    Understand, guide, and gather feedback on user engagement

    4.4 /5 across G2 and Capterra · 2,047 ratings, Sep 2026

    Price not published

    Same category as Formaly

  8. 8
    QuestionPro logo

    QuestionPro

    Free plan Battle-tested at scale

    Design, send, and analyze online surveys and manage experiences with AI-powered tools.

    4.5 /5 on G2 · 1,158 ratings, Sep 2026

    From $83/user/mo, billed monthly; free plan available

    Same category as Formaly

Frequently asked questions

What is the best alternative to Formaly?

Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Formaly are Fillout, SurveyMonkey, Birdeye. Each solves the same core job with different trade-offs on pricing, features, and integrations.

Is there a free alternative to Formaly?

There is no fully free alternative in this list. Fillout is freemium: a permanent free tier plus paid plans (Build beautiful forms with logic, payments, and 50+ integrations).

Why do people look for Formaly alternatives?

Common reasons teams switch away from Formaly: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in customer feedback. The alternatives on this page solve the same core problem with different trade-offs.

Spotted an outdated price or a wrong fact? Suggest a correction: we check it against the vendor's own page. Work for one of these vendors? Claim your listing to update it yourself.

Side-by-side comparisons

In-depth comparison pages for Formaly versus each alternative.

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