Apptivo

Name: Apptivo
Brand: Apptivo
Rating: 4.4 (933 reviews)

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Cloud business management suite

Free plan available

Freemium CRM Project Management No-Code Invoicing

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4.4 (933 across the web)

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Reviews on PeerSpot G2 Capterra

933 reviews tracked

The Bottom Line

Updated Sep 30, 2026

Price: Free plan available. Compare plans

Key facts

65+ integrated business apps covering CRM, invoicing, help desk, projects, and field service
Deeply customizable platform used by 200,000+ companies in 194 countries
Free starter plan; paid plans from $15/user/month billed annually

Pros

Extremely customizable without requiring any coding knowledge
Modular design lets you start small and add apps as the business grows
Very competitive pricing compared to Salesforce or HubSpot for similar features
Serves 200,000+ companies with strong global support coverage
SOC2 Type II certified for enterprise-grade security
Free starter plan available for solo users

Cons

Interface feels dated compared to modern CRM competitors
Learning curve increases significantly as more apps are activated
Reporting and analytics are basic compared to dedicated BI tools
Third-party marketplace integrations are limited versus Salesforce or HubSpot
Customer support response times can be slow on lower-tier plans

What is Apptivo?

Apptivo is an integrated cloud business management platform offering 65+ interconnected applications covering CRM, project management, invoicing, help desk, field service, and marketing campaigns. Designed for small to mid-size businesses, it provides a modular approach where teams start with the apps they need and expand as they grow. The platform serves over 200,000 companies in 194 countries and is SSAE18 SOC2 Type II certified. Apptivo is known for deep customization-users can tailor fields, workflows, and layouts without any coding.

Available on: Web

Data compiled by Toolradar Pricing checked Sep 30, 2026 · How we evaluate

Source apptivo.com

Ratings Across the Web

4.4 (933 reviews)

Apptivo holds an aggregate rating of 4.4 out of 5 from 933 reviews across PeerSpot, G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Sales CRM with pipeline management, lead scoring, and territory mapping
Invoicing and billing with recurring payments and online payment acceptance
Project management with Gantt charts, tasks, and time tracking
Help desk ticketing with SLA management and knowledge base
Marketing campaigns with email templates and automation
Field service management with mobile workforce tracking
65+ integrated business apps in a single platform
Custom fields, layouts, and workflows without coding
API access and integrations with Google Workspace, Office 365, Stripe, and PayPal
Mobile apps for iOS and Android with full CRM functionality

Pricing

Freemium

Apptivo offers a generous free tier with optional paid upgrades for advanced features.

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Is Apptivo worth the price?

Good value

The feature set scales well with price, offering good value for growing businesses.

It's best for small to medium-sized businesses looking for an all-in-one solution without breaking the bank.

Full Apptivo pricing: every plan, hidden costs and alternatives

Apptivo by the numbers

Apptivo compared with 229 Invoicing tools on Toolradar, as of Oct 2026
Metric	Apptivo	Peer median	Position (1 is best)
Free plan	Yes	33% have one	n/a
Listed as an alternative to	1 tool	3	#150 of 229 (joint)
User rating	4.4/5 (across the web, 933 ratings)	4.4/5	#69 of 150 (joint) tools with 20+ reviews

Each position is counted among the tools that have data for that row, as noted under it. All Invoicing data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Apptivo by the numbers”, Oct 2026.

Reviews

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4.4/5

Across 933 verified user reviews on Capterra, G2, PeerSpot

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Best Apptivo Alternatives

Top alternatives based on features, pricing, and user needs.

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HubSpot Freemium

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3.9

Salesforce Paid

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QuickBooks Paid

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Odoo Freemium

All-in-one open-source business management software with a vast app ecosystem.

4.2

Airtable Freemium

Build custom apps and automate workflows without code

3.6

Notion Freemium

Unite docs, projects, knowledge, and AI workflows in one collaborative workspace

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Apptivo alternatives 6+ tools ranked, pricing + verdict per pick Apptivo vs HubSpot Head-to-head: features, pricing, who wins Apptivo vs Salesforce Head-to-head: features, pricing, who wins Apptivo vs QuickBooks Head-to-head: features, pricing, who wins

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Apptivo FAQ

How does Apptivo support businesses in managing customer relationships?

Apptivo includes comprehensive CRM capabilities as part of its integrated suite. It allows businesses to manage customer interactions, track sales processes, and organize client data within a single platform. This helps streamline communication and improve customer engagement across various business functions.

Which teams would benefit most from using Apptivo?

Apptivo is best suited for small to mid-size businesses that need an integrated platform for various departments. Teams involved in sales, project management, customer support, and marketing can all utilize its interconnected applications. Its modular design allows different teams to adopt the specific tools they require.

How does Apptivo's customization compare to a competitor like Salesforce?

Apptivo offers deep customization capabilities, allowing users to tailor fields, workflows, and layouts without any coding. While Salesforce also provides extensive customization, Apptivo is noted for making advanced tailoring accessible without programming knowledge. This can be a significant advantage for businesses without dedicated development resources.

Does Apptivo include a free tier?

Yes, Apptivo offers a free starter plan, which is available for solo users. For businesses requiring more extensive features and higher usage, paid plans are available. This allows users to begin with the platform at no cost and scale up as their needs evolve.

What kind of trade-offs should users consider when choosing Apptivo?

Users should be aware that Apptivo's interface may appear dated compared to some modern CRM competitors. Additionally, while powerful, activating more applications can lead to a steeper learning curve. Its reporting and analytics are also more basic than dedicated business intelligence tools.

How does Apptivo's modular design benefit growing businesses?

Apptivo's modular design allows businesses to start with only the applications they currently need, such as CRM or project management. As the business expands, they can seamlessly add more of the 65+ interconnected applications. This approach provides flexibility and ensures the platform scales with the company's evolving requirements.

Can Apptivo be tailored to specific business processes without coding expertise?

Yes, Apptivo is designed for extensive customization without requiring any coding knowledge. Users can easily tailor fields, workflows, and layouts to match their unique business processes. This no-code approach makes it accessible for businesses to adapt the platform to their specific operational needs.

Source: apptivo.com

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