Apptivo

Name: Apptivo
Brand: Apptivo
Rating: 4.4 (933 reviews)

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Cloud business management suite

CRM Project Management Invoicing No-Code

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4.4(933 across the web)

FreemiumVisit Website

Reviews onPeerSpotG2Capterra

933 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Extremely customizable without requiring any coding knowledge

Biggest con

Interface feels dated compared to modern CRM competitors

TL;DR - Apptivo

65+ integrated business apps covering CRM, invoicing, help desk, projects, and field service
Deeply customizable platform used by 200,000+ companies in 194 countries
Free starter plan; paid plans from $15/user/month billed annually

Pricing: Free plan available

Best for: Growing teams

4.4/5 across review platforms

What is Apptivo?

Editorial review

Apptivo is an integrated cloud business management platform offering 65+ interconnected applications covering CRM, project management, invoicing, help desk, field service, and marketing campaigns. Designed for small to mid-size businesses, it provides a modular approach where teams start with the apps they need and expand as they grow. The platform serves over 200,000 companies in 194 countries and is SSAE18 SOC2 Type II certified. Apptivo is known for deep customization-users can tailor fields, workflows, and layouts without any coding.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceapptivo.com ↗

Pros & Cons

Pros

Extremely customizable without requiring any coding knowledge
Modular design lets you start small and add apps as the business grows
Very competitive pricing compared to Salesforce or HubSpot for similar features
Serves 200,000+ companies with strong global support coverage
SOC2 Type II certified for enterprise-grade security
Free starter plan available for solo users

Cons

Interface feels dated compared to modern CRM competitors
Learning curve increases significantly as more apps are activated
Reporting and analytics are basic compared to dedicated BI tools
Third-party marketplace integrations are limited versus Salesforce or HubSpot
Customer support response times can be slow on lower-tier plans

Ratings Across the Web

4.4(933 reviews)

Apptivo holds an aggregate rating of 4.4 out of 5 from 933 reviews across PeerSpot, G2 and Capterra, last checked August 20, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Sales CRM with pipeline management, lead scoring, and territory mappingInvoicing and billing with recurring payments and online payment acceptanceProject management with Gantt charts, tasks, and time trackingHelp desk ticketing with SLA management and knowledge baseMarketing campaigns with email templates and automationField service management with mobile workforce tracking65+ integrated business apps in a single platformCustom fields, layouts, and workflows without codingAPI access and integrations with Google Workspace, Office 365, Stripe, and PayPalMobile apps for iOS and Android with full CRM functionality

Pricing

Freemium

Apptivo offers a generous free tier with optional paid upgrades for advanced features.

View pricing

Is Apptivo worth the price?

85/100

Apptivo's pricing is quite generous, especially with a free Starter plan and competitive rates for their Lite ($15/user/mo) and Premium ($25/user/mo) tiers.

The feature set scales well with price, offering good value for growing businesses. It's best for small to medium-sized businesses looking for an all-in-one solution without breaking the bank.

Hidden Costs & Gotchas

Annual commitment for listed prices

User-based pricing can add up

Enterprise features require custom quote

How Apptivo Compares to Competitors

Compared to Zoho One, which offers a similar suite starting around $37/user/month (billed annually), Apptivo's Lite ($15/user/mo) and Premium ($25/user/mo) plans are significantly more affordable for core functionalities. Salesforce Sales Cloud Professional, a CRM-focused competitor, starts around $80/user/month, making Apptivo a much more budget-friendly option for comprehensive business management.

Reviews

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4.4/5

Across 933 verified user reviews on Capterra, G2, PeerSpot

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Best Apptivo Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

HubSpotFreemium

CRM platform for scaling businesses

3.9

SalesforcePaid

The CRM that defined the category for sales, service, and marketing

4.4

QuickBooksPaid

Small business accounting software

4.3

OdooFreemium

All-in-one open-source business management software with a vast app ecosystem.

4.2

AirtableFreemium

Build custom apps and automate workflows without code

3.6

NotionFreemium

All-in-one workspace combining docs, wikis, databases, and project boards

3.5

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Apptivo alternatives6+ tools ranked, pricing + verdict per pick Apptivo vs HubSpotHead-to-head: features, pricing, who wins Apptivo vs SalesforceHead-to-head: features, pricing, who wins Apptivo vs QuickBooksHead-to-head: features, pricing, who wins

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Apptivo FAQ

How does Apptivo support businesses in managing customer relationships?

Apptivo includes comprehensive CRM capabilities as part of its integrated suite. It allows businesses to manage customer interactions, track sales processes, and organize client data within a single platform. This helps streamline communication and improve customer engagement across various business functions.

Which teams would benefit most from using Apptivo?

Apptivo is best suited for small to mid-size businesses that need an integrated platform for various departments. Teams involved in sales, project management, customer support, and marketing can all utilize its interconnected applications. Its modular design allows different teams to adopt the specific tools they require.

How does Apptivo's customization compare to a competitor like Salesforce?

Apptivo offers deep customization capabilities, allowing users to tailor fields, workflows, and layouts without any coding. While Salesforce also provides extensive customization, Apptivo is noted for making advanced tailoring accessible without programming knowledge. This can be a significant advantage for businesses without dedicated development resources.

Does Apptivo include a free tier?

Yes, Apptivo offers a free starter plan, which is available for solo users. For businesses requiring more extensive features and higher usage, paid plans are available. This allows users to begin with the platform at no cost and scale up as their needs evolve.

What kind of trade-offs should users consider when choosing Apptivo?

Users should be aware that Apptivo's interface may appear dated compared to some modern CRM competitors. Additionally, while powerful, activating more applications can lead to a steeper learning curve. Its reporting and analytics are also more basic than dedicated business intelligence tools.

How does Apptivo's modular design benefit growing businesses?

Apptivo's modular design allows businesses to start with only the applications they currently need, such as CRM or project management. As the business expands, they can seamlessly add more of the 65+ interconnected applications. This approach provides flexibility and ensures the platform scales with the company's evolving requirements.

Can Apptivo be tailored to specific business processes without coding expertise?

Yes, Apptivo is designed for extensive customization without requiring any coding knowledge. Users can easily tailor fields, workflows, and layouts to match their unique business processes. This no-code approach makes it accessible for businesses to adapt the platform to their specific operational needs.

Source: apptivo.com

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