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What is Apptivo?
Apptivo is a marketing automation tool. Apptivo is an integrated cloud business management platform offering 65+ interconnected applications covering CRM, project management, invoicing, help desk, field service, and marketing campaigns. Designed for small to mid-size businesses, it provides a modular approach where teams start with the apps they need and expand as they grow. Key capabilities: Sales CRM with pipeline management, lead scoring, and territory mapping, Invoicing and billing with recurring payments and online payment acceptance, Project management with Gantt charts, tasks, and time tracking, Help desk ticketing with SLA management and knowledge base, Marketing campaigns with email templates and automation. Apptivo ships a free plan plus paid tiers that unlock as usage grows. Buyers most often compare Apptivo against Odoo, NetSuite, SAP Business One.
TL;DR - Apptivo
- 65+ integrated business apps covering CRM, invoicing, help desk, projects, and field service
- Deeply customizable platform used by 200,000+ companies in 194 countries
- Free starter plan; paid plans from $15/user/month billed annually
Pricing: Free plan available
Best for: Growing teams
Pros & Cons
Pros
- Extremely customizable without requiring any coding knowledge
- Modular design lets you start small and add apps as the business grows
- Very competitive pricing compared to Salesforce or HubSpot for similar features
- Serves 200,000+ companies with strong global support coverage
- SOC2 Type II certified for enterprise-grade security
- Free starter plan available for solo users
Cons
- Interface feels dated compared to modern CRM competitors
- Learning curve increases significantly as more apps are activated
- Reporting and analytics are basic compared to dedicated BI tools
- Third-party marketplace integrations are limited versus Salesforce or HubSpot
- Customer support response times can be slow on lower-tier plans
Ratings Across the Web
4.5(1 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Sales CRM with pipeline management, lead scoring, and territory mappingInvoicing and billing with recurring payments and online payment acceptanceProject management with Gantt charts, tasks, and time trackingHelp desk ticketing with SLA management and knowledge baseMarketing campaigns with email templates and automationField service management with mobile workforce tracking65+ integrated business apps in a single platformCustom fields, layouts, and workflows without codingAPI access and integrations with Google Workspace, Office 365, Stripe, and PayPalMobile apps for iOS and Android with full CRM functionality
Pricing
Freemium
Apptivo offers a generous free tier with optional paid upgrades for advanced features.
About Apptivo
By Toolradar Team·
Apptivo is an integrated cloud business management platform offering 65+ interconnected applications covering CRM, project management, invoicing, help desk, field service, and marketing campaigns. Designed for small to mid-size businesses, it provides a modular approach where teams start with the apps they need and expand as they grow. The platform serves over 200,000 companies in 194 countries and is SSAE18 SOC2 Type II certified. Apptivo is known for deep customization—users can tailor fields, workflows, and layouts without any coding.
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Apptivo FAQ
What types of businesses is Apptivo best for?
Apptivo is designed for small to mid-size businesses that need CRM, invoicing, project management, and help desk in one platform. It works well across industries including real estate, manufacturing, retail, and professional services.
How does Apptivo compare to Salesforce?
Apptivo offers similar CRM functionality at a fraction of the cost. It includes invoicing, project management, and help desk tools that Salesforce charges extra for. However, Salesforce has a larger app marketplace and more advanced enterprise features.
Can I customize Apptivo without coding?
Yes. Apptivo allows full customization of fields, layouts, workflows, and approval processes through a visual interface without any coding. This is one of its strongest differentiators.
Does Apptivo offer a free plan?
Yes. The Starter plan is free for 1 user with access to 8 core apps. Paid plans start at $15/user/month billed annually and unlock more apps and customization options.
What integrations does Apptivo support?
Apptivo integrates with Google Workspace, Office 365, Stripe, PayPal, Slack, RingCentral, and offers API access for custom integrations. It also connects with Zapier for additional third-party workflows.
Source: apptivo.com