Google Analytics Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Google Analytics pricing verified Sep 2026, toolradar.com/tools/google-analytics/pricing
Google Analytics uses custom pricing.
Verified Sep 2026 from the official pricing page.
Is Google Analytics worth the price?
Google Analytics offers an incredibly generous free tier that is more than sufficient for the vast majority of websites, making it exceptionally fair and market-leading.
The jump to Analytics 360 at ~$50K/year is substantial, catering exclusively to very large enterprises with specific, high-volume needs. It's best for businesses of all sizes, from small blogs to Fortune 500 companies.
Pricing Plans
Free
- Standard GA4
- Unlimited properties
- 14-month data retention
- Standard limits
Analytics 360
Contact Sales
- Starting ~$50K/year
- Higher data limits
- 50-month retention
- SLA
- Priority support
How Google Analytics compares
5 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Google Analytics | Contact sales | Yes |
| Matomo | $19/month, billing unit not specified | Yes |
| Plausible | $9/month, billing unit not specified | No |
| Fathom Analytics | $18/user/month | Yes |
| Amplitude | $49/month, billing unit not specified | Yes |
| PostHog | $750/month, billing unit not specified | Yes |
| Mixpanel | $20/month, billing unit not specified | Yes |
Google Analytics Pricing FAQ
How much does Google Analytics cost?
Google Analytics uses custom pricing. Contact Google Analytics directly for a quote based on your team size and requirements.
Does Google Analytics have a free plan?
Yes. Google Analytics offers a free plan called "Free". It includes: Standard GA4, Unlimited properties, 14-month data retention.
What are alternatives to Google Analytics?
Alternatives to Google Analytics include Matomo, Plausible, Fathom Analytics, Amplitude. Matomo starts at $19/month, billing unit not specified; Plausible starts at $9/month, billing unit not specified; Fathom Analytics starts at $18/user/month.
Google Analytics alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Google Analytics pricing: analytics.google.com (verified Sep 2026)
- Cite this data: Toolradar, Google Analytics pricing verified Sep 2026, toolradar.com/tools/google-analytics/pricing
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