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The world's favorite premium pet software for grooming, kennel, and daycare businesses.

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Reviews onTrustpilot
5 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Specialized for various pet service niches (grooming, mobile grooming, kennel, daycare).

Biggest con

SMS messaging and secure document storage are add-on services with tiered pricing.

TL;DR - Pawfinity

  • Comprehensive management software for pet grooming, kennel, and daycare businesses.
  • Features advanced online booking, POS, and a dedicated marketing system with high delivery rates.
  • Includes automated notifications, mobile grooming route optimization, and detailed pet care tracking.
Pricing: Paid only
Best for: Enterprises & pros
2.6/5 across review platforms

What is Pawfinity?

Editorial review
Pawfinity is a comprehensive pet service management software designed for grooming salons, mobile groomers, kennels, and dog daycares. It offers advanced online booking capabilities, including a "Booking Genius" with mapping and route assistance for mobile services, and a full-featured Point of Sale (POS) system. The platform aims to streamline daily operations, manage client and pet profiles, schedule appointments, and handle inventory. Beyond core management, Pawfinity includes a dedicated marketing system designed to overcome typical email and SMS content filtering, aiming for 100% delivery rates for promotional messages. It also provides automated two-way SMS and email notifications to reduce cancellations, track food and medication schedules for boarding, and offers express check-in/out for daycare. Built by pet professionals for pet professionals, Pawfinity emphasizes speed, security, and uptime, operating globally with a focus on custom-coded solutions.

Available on: Web

Pros & Cons

Pros

  • Specialized for various pet service niches (grooming, mobile grooming, kennel, daycare).
  • Proprietary marketing system designed for high delivery rates, bypassing typical content filters.
  • Robust online booking with advanced routing for mobile services.
  • Strong emphasis on data security, speed, and uptime with US-based development and support.
  • Scalable with unlimited clients, pets, and appointments without extra cost.

Cons

  • SMS messaging and secure document storage are add-on services with tiered pricing.
  • Pricing structure can become more complex with add-ons for SMS and document storage.
  • No free tier available, only a 7-day free trial.

Ratings Across the Web

2.6(5 reviews)

What people say

HORRIBLE customer service. I’m struggling to believe they are actually a provider of a product? They wouldn’t provide me any information or a demo without my websites, social media, name, business nam, via Trustpilot

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Advanced Online Booking (Booking Genius™)Multi-groomer schedulingPoint Of Sale (POS)Automated SMS & Email Notifications (2-way)Dedicated Marketing Platform (DTC Marketing)Mapping & Route Assist (for mobile grooming)Rich Client ProfilesInventory Management

Pricing Plans

Free Trial

Pricing checked Jul 13, 2026

Royal Package

$100 / month billed annually

Everything in all plans, plus:

  • Up to 250 Complimentary SMS Credits

Royal Package (Monthly)

$110 / month billed monthly

Everything in all plans, plus:

  • Up to 250 Complimentary SMS Credits

Groom & Train

$55 / month billed annually

Everything in all plans, plus:

  • Complimentary SMS Credits

Groom & Train (Monthly)

$60 / month billed monthly

Everything in all plans, plus:

  • Complimentary SMS Credits

Stay & Play

$55 / month billed annually

Everything in all plans, plus:

  • Complimentary SMS Credits

Stay & Play (Monthly)

$60 / month billed monthly

Everything in all plans, plus:

  • Complimentary SMS Credits

Included in all plans

  • Rich Client Profiles
  • Booking Genius™
  • Advanced Online Booking
  • Mapping & Routes
  • Precision Location
  • Auto Notifications
  • Point Of Sale (POS)
  • Stored Payments

How Pawfinity's pricing compares

At $55/mo, Pawfinity is mid-range of its 2 direct competitors ($39 to $59/mo across the set).

Pawfinity
$55

Entry paid plan, monthly. Pricing checked Jul 13, 2026.

Reviews

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2.6/5

Across 5 verified user reviews on Trustpilot

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Pawfinity FAQ

How does Pawfinity assist mobile pet groomers with scheduling?

Pawfinity offers advanced online booking capabilities that include a 'Booking Genius' feature. This system provides mapping and route assistance specifically designed to optimize scheduling and travel for mobile pet services.

What kind of user benefits most from Pawfinity?

Pawfinity is designed for pet service businesses such as grooming salons, mobile groomers, kennels, and dog daycares. It is particularly beneficial for businesses that require specialized management tools for client and pet profiles, appointment scheduling, and inventory.

How does Pawfinity's marketing system ensure message delivery?

Pawfinity includes a proprietary marketing system engineered to overcome typical email and SMS content filtering. This system aims for 100% delivery rates for promotional messages, ensuring communications reach clients effectively.

How is Pawfinity priced?

Pawfinity is a paid product and does not offer a permanently free tier, though a 7-day free trial is available. Additional services like SMS messaging and secure document storage are available as add-ons with tiered pricing.

What are the limitations of Pawfinity's core offering?

While comprehensive, Pawfinity's SMS messaging and secure document storage are not included in the base product. These features are offered as add-on services, which can make the overall pricing structure more complex.

How does Pawfinity compare to Erply for pet service management?

Pawfinity is specifically designed for pet service businesses, offering specialized features like pet profiles, advanced mobile grooming routing, and a pet-specific marketing system. Erply is a broader retail POS and inventory management system, lacking the niche functionalities tailored for the pet industry that Pawfinity provides.

Can Pawfinity manage food and medication schedules for boarding animals?

Yes, Pawfinity includes features to track food and medication schedules specifically for animals in boarding. This helps ensure proper care and adherence to routines for pets staying at kennels or daycares.

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