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Pawfinity

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The world's favorite premium pet software for grooming, kennel, and daycare businesses.

From $55/mo, free trialVisit Website
Reviews on Trustpilot G2 Capterra
219 reviews tracked

The Bottom Line

Price
From $55/mo, free trial. Compare plans

Key facts

  • Comprehensive management software for pet grooming, kennel, and daycare businesses.
  • Features advanced online booking, POS, and a dedicated marketing system with high delivery rates.
  • Includes automated notifications, mobile grooming route optimization, and detailed pet care tracking.

Pros

  • Specialized for various pet service niches (grooming, mobile grooming, kennel, daycare).
  • Proprietary marketing system designed for high delivery rates, bypassing typical content filters.
  • Robust online booking with advanced routing for mobile services.
  • Strong emphasis on data security, speed, and uptime with US-based development and support.
  • Scalable with unlimited clients, pets, and appointments without extra cost.

Cons

  • SMS messaging and secure document storage are add-on services with tiered pricing.
  • Pricing structure can become more complex with add-ons for SMS and document storage.
  • No free tier available, only a 7-day free trial.

What is Pawfinity?

Pawfinity is a comprehensive pet service management software designed for grooming salons, mobile groomers, kennels, and dog daycares. It offers advanced online booking capabilities, including a "Booking Genius" with mapping and route assistance for mobile services, and a full-featured Point of Sale (POS) system. The platform aims to streamline daily operations, manage client and pet profiles, schedule appointments, and handle inventory. Beyond core management, Pawfinity includes a dedicated marketing system designed to overcome typical email and SMS content filtering, aiming for 100% delivery rates for promotional messages. It also provides automated two-way SMS and email notifications to reduce cancellations, track food and medication schedules for boarding, and offers express check-in/out for daycare. Built by pet professionals for pet professionals, Pawfinity emphasizes speed, security, and uptime, operating globally with a focus on custom-coded solutions.

Available on: Web

Ratings Across the Web

4.3 (219 reviews)

Pawfinity holds an aggregate rating of 4.3 out of 5 from 219 reviews across Trustpilot, G2 and Capterra, last checked September 17, 2026.

What people say

“HORRIBLE customer service. I’m struggling to believe they are actually a provider of a product? They wouldn’t provide me any information or a demo without my websites, social media, name, business nam” via Trustpilot

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

  • Advanced Online Booking (Booking Genius™)
  • Multi-groomer scheduling
  • Point Of Sale (POS)
  • Automated SMS & Email Notifications (2-way)
  • Dedicated Marketing Platform (DTC Marketing)
  • Mapping & Route Assist (for mobile grooming)
  • Rich Client Profiles
  • Inventory Management

Pricing Plans

Free Trial

Pricing checked Oct 3, 2026

Pawfinity plans and prices, checked October 2026
PlanPriceDetails
Royal Package

$100 / month billed annually

  • Up to 250 Complimentary SMS Credits
Royal Package (Monthly)

$110 / month billed monthly

  • Up to 250 Complimentary SMS Credits
Groom & Train

$55 / month billed annually

  • Complimentary SMS Credits
Groom & Train (Monthly)

$60 / month billed monthly

  • Complimentary SMS Credits
Stay & Play

$55 / month billed annually

  • Complimentary SMS Credits
Stay & Play (Monthly)

$60 / month billed monthly

  • Complimentary SMS Credits

Included in all plans

  • Rich Client Profiles
  • Booking Genius™
  • Advanced Online Booking
  • Mapping & Routes
  • Precision Location
  • Auto Notifications
  • Point Of Sale (POS)
  • Stored Payments

Is Pawfinity worth the price?

Good value

Pawfinity's pricing is fair, offering comprehensive features for pet businesses.

The 'Royal Package' at $100/month (billed annually) provides excellent value for larger operations, while the 'Groom & Train' and 'Stay & Play' packages at $55/month (billed annually) are well-priced for specialized businesses. It's best for established pet grooming, boarding, or daycare businesses looking for an all-in-one management solution.

Hidden Costs & Gotchas

Monthly billing adds 10-15% to annual price

Full Pawfinity pricing: every plan, hidden costs and alternatives

How Pawfinity's pricing compares

At $55/mo, billing unit not specified, Pawfinity is mid-range of its 2 comparable direct competitors ($39 to $59/mo across the set).

Pawfinity
$55

Entry paid plan, monthly. Pricing checked Oct 3, 2026.

Reviews

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4.3/5

Across 219 verified user reviews on G2, Capterra, Trustpilot

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Pawfinity FAQ

How does Pawfinity assist mobile pet groomers with scheduling?

Pawfinity offers advanced online booking capabilities that include a 'Booking Genius' feature. This system provides mapping and route assistance specifically designed to optimize scheduling and travel for mobile pet services.

What kind of user benefits most from Pawfinity?

Pawfinity is designed for pet service businesses such as grooming salons, mobile groomers, kennels, and dog daycares. It is particularly beneficial for businesses that require specialized management tools for client and pet profiles, appointment scheduling, and inventory.

How does Pawfinity's marketing system ensure message delivery?

Pawfinity includes a proprietary marketing system engineered to overcome typical email and SMS content filtering. This system aims for 100% delivery rates for promotional messages, ensuring communications reach clients effectively.

How is Pawfinity priced?

Pawfinity is a paid product and does not offer a permanently free tier, though a 7-day free trial is available. Additional services like SMS messaging and secure document storage are available as add-ons with tiered pricing.

What are the limitations of Pawfinity's core offering?

While comprehensive, Pawfinity's SMS messaging and secure document storage are not included in the base product. These features are offered as add-on services, which can make the overall pricing structure more complex.

How does Pawfinity compare to Erply for pet service management?

Pawfinity is specifically designed for pet service businesses, offering specialized features like pet profiles, advanced mobile grooming routing, and a pet-specific marketing system. Erply is a broader retail POS and inventory management system, lacking the niche functionalities tailored for the pet industry that Pawfinity provides.

Can Pawfinity manage food and medication schedules for boarding animals?

Yes, Pawfinity includes features to track food and medication schedules specifically for animals in boarding. This helps ensure proper care and adherence to routines for pets staying at kennels or daycares.

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