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Togai

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The comprehensive billing infrastructure for complex usage-based pricing models.

FinanceInvoicingSubscription Billing
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Reviews onG2
12 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Significantly reduces launch time for new pricing models.

Biggest con

Specific pricing details are not publicly available

TL;DR - Togai

  • Meters, rates, and bills customers for any pricing model.
  • Supports complex usage-based billing with flexible pricing configurations.
  • Automates the quote-to-cash process with extensive integrations and real-time analytics.
Pricing: Free plan available
Best for: Growing teams
4.9/5 across review platforms

What is Togai?

Editorial review
Togai is a usage-based billing platform designed to handle the complexities and scale of modern pricing models. It provides a single, unified platform to meter, rate, and bill customers across a wide array of pricing configurations, including licenses, subscriptions, entitlements, pay-as-you-go, tiered, one-time purchases, credits, overages, add-ons, postpaid, prepaid, wallet, discount, and hybrid models. The platform is built for businesses that require flexibility and efficiency in their billing operations, enabling them to launch new pricing strategies rapidly and monetize services more effectively. Togai automates the entire quote-to-cash stack, integrating with existing CRM, data sources, payment gateways, invoicing, ERP, and cloud marketplaces to streamline workflows and improve operational efficiency. It caters to companies looking to simplify intricate billing issues, scale their growth, and implement sophisticated pricing strategies without extensive custom coding.

Available on: Web

how we evaluateSourcetogai.com ↗

Pros & Cons

Pros

  • Significantly reduces launch time for new pricing models.
  • Handles highly complex and scalable billing requirements.
  • Provides real-time insights and revenue simulation for informed decision-making.
  • Automates the entire quote-to-cash workflow.
  • Offers a flexible rule engine for highly customized billing logic.

Cons

  • Specific pricing details are not publicly available
  • Requires integration with existing systems, which may involve initial setup effort

Ratings Across the Web

4.9(12 reviews)
G212 reviews
4.9/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

High-throughput event ingestion pipelineReal-time usage metering and metric generationFlexible price modeling for various billing strategies (subscriptions, pay-as-you-go, tiered, one-time purchases, credits, entitlements, overages, addons, prepaid, postpaid, wallet, discount, hybrid)JavaScript-based rule engine for custom billing rulesOver 30 integrations with CRM, data sources, payments, invoicing, ERP, and cloud marketplacesReal-time analytics, dashboards, and revenue simulator

Pricing Plans

Free Trial

Pricing checked Jul 21, 2026

Starter

Get started for free

  • All features
  • Complete metering suite
  • Pricing orchestrator
  • Multi-currency
  • Credits
  • Discounts
  • Minimum commitments
  • Flat fees

Enterprise

Get Custom Quote

  • Everything in Standard + Unlimited events
  • Any monetizable action that is sent to Togai for metering
  • Implementation service to implement any pricing model (includes dedicated solution engineers)
  • Dedicated support
  • Custom integrations
Calculate your costView full pricing

Is Togai worth the price?

65/100

Togai's pricing structure is quite opaque, making it difficult to assess fairness.

The 'Starter' tier is generous by offering a comprehensive suite of features for free, which is excellent for early-stage companies or those exploring usage-based models. However, the immediate jump to a custom quote for 'Enterprise' without an intermediate paid tier suggests it's primarily designed for larger businesses with complex needs.

Hidden Costs & Gotchas

No transparent pricing for Enterprise tier.

Potential high costs for custom integrations.

Scalability beyond free tier is unknown.

No clear pricing for increased event volume.

How Togai Compares to Competitors

Compared to Paddle, which offers transparent percentage-based pricing (e.g., 5% + $0.50 per transaction), Togai's lack of public pricing for its paid tier is a disadvantage. Chargebee offers a free tier up to $50k revenue, similar to Togai's free offering, but then provides clear tiered pricing starting around $249/month, offering more predictability than Togai's custom quote approach.

Reviews

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4.9/5

Across 12 verified user reviews on G2

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Still deciding?

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Togai FAQ

What types of pricing and billing models does Togai support?

Togai supports a wide array of pricing and billing models including licenses, subscriptions, entitlements, pay-as-you-go, tiered, one-time purchases, credits, overages, addons, postpaid, prepaid, wallet, discount, and hybrid models.

How does Togai handle event data ingestion?

Togai is built as an event data store with an ingestion pipeline that supports high throughput and high cardinality event streams. It offers both asynchronous processing and a synchronous pipeline for real-time metered entitlements, with built-in idempotency guarantees and support for event updates/reprocessing.

Can I create custom billing rules with Togai?

Yes, Togai provides a unique rule engine that allows users to create custom billing rules using JavaScript. These rules can combine various usage metrics and revenue data as inputs to generate new variables for billing.

What kind of integrations does Togai offer?

Togai has in-built support for over 30 integrations across various categories including CRM, data sources, payments, invoicing, ERP, and cloud marketplaces to automate billing workflows.

How does Togai help with understanding business impact of pricing changes?

Togai provides a revenue simulator that allows users to model different pricing strategies based on actual usage data to understand their potential business impact. It also offers real-time analytics via dashboards and APIs.

Source: togai.com

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