Togai

Name: Togai
Brand: Togai
Rating: 4.9 (12 reviews)

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The comprehensive billing infrastructure for complex usage-based pricing models.

Free plan available

Freemium Finance Invoicing Subscription Billing

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4.9 (12 across the web)

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Reviews on G2

12 reviews tracked

The Bottom Line

Updated Oct 1, 2026

Price: Free plan available. Compare plans

Key facts

Meters, rates, and bills customers for any pricing model.
Supports complex usage-based billing with flexible pricing configurations.
Automates the quote-to-cash process with extensive integrations and real-time analytics.

Pros

Significantly reduces launch time for new pricing models.
Handles highly complex and scalable billing requirements.
Provides real-time insights and revenue simulation for informed decision-making.
Automates the entire quote-to-cash workflow.
Offers a flexible rule engine for highly customized billing logic.

Cons

Specific pricing details are not publicly available
Requires integration with existing systems, which may involve initial setup effort

What is Togai?

Togai is a usage-based billing platform designed to handle the complexities and scale of modern pricing models. It provides a single, unified platform to meter, rate, and bill customers across a wide array of pricing configurations, including licenses, subscriptions, entitlements, pay-as-you-go, tiered, one-time purchases, credits, overages, add-ons, postpaid, prepaid, wallet, discount, and hybrid models. The platform is built for businesses that require flexibility and efficiency in their billing operations, enabling them to launch new pricing strategies rapidly and monetize services more effectively. Togai automates the entire quote-to-cash stack, integrating with existing CRM, data sources, payment gateways, invoicing, ERP, and cloud marketplaces to streamline workflows and improve operational efficiency. It caters to companies looking to simplify intricate billing issues, scale their growth, and implement sophisticated pricing strategies without extensive custom coding.

Available on: Web

Data compiled by Toolradar Pricing checked Oct 1, 2026 · How we evaluate

Source togai.com

Ratings Across the Web

4.9 (12 reviews)

Togai holds an aggregate rating of 4.9 out of 5 from 12 reviews across G2, last checked October 9, 2026.

G2 12 reviews

4.9/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

High-throughput event ingestion pipeline
Real-time usage metering and metric generation
Flexible price modeling for various billing strategies (subscriptions, pay-as-you-go, tiered, one-time purchases, credits, entitlements, overages, addons, prepaid, postpaid, wallet, discount, hybrid)
JavaScript-based rule engine for custom billing rules
Over 30 integrations with CRM, data sources, payments, invoicing, ERP, and cloud marketplaces
Real-time analytics, dashboards, and revenue simulator

Pricing Plans

Free Trial

Pricing checked Oct 1, 2026. Source: togai.com/pricing, read Oct 1, 2026

Togai plans and prices, checked October 2026
Plan	Price	Details
Starter	Get started for free	All features Complete metering suite Pricing orchestrator +10 more Show less Multi-currency Credits Discounts Minimum commitments Flat fees Add-ons Entitlements Invoice generation Usage and revenue dashboards Basic support
Enterprise	Get Custom Quote	Everything in Standard + Unlimited events Any monetizable action that is sent to Togai for metering Implementation service to implement any pricing model (includes dedicated solution engineers) +2 more Show less Dedicated support Custom integrations

View full pricing

Is Togai worth the price?

Fair value

The 'Starter' tier is generous by offering a comprehensive suite of features for free, which is excellent for early-stage companies or those exploring usage-based models.

However, the immediate jump to a custom quote for 'Enterprise' without an intermediate paid tier suggests it's primarily designed for larger businesses with complex needs.

Full Togai pricing: every plan, hidden costs and alternatives

Togai by the numbers

Togai compared with 91 Subscription Billing tools on Toolradar, as of Nov 2026
Metric	Togai	Peer median	Position (1 is best)
Free plan	Yes	32% have one	n/a
Listed as an alternative to	5 tools	3	#23 of 91 (joint)

Listed as an alternative to: #22 on 2026-10-16 to #23 on 2026-11-02 (rank among 91 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Subscription Billing data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Togai by the numbers”, Nov 2026.

Reviews

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4.9/5

Across 12 verified user reviews on G2

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Togai FAQ

What types of pricing and billing models does Togai support?

Togai supports a wide array of pricing and billing models including licenses, subscriptions, entitlements, pay-as-you-go, tiered, one-time purchases, credits, overages, addons, postpaid, prepaid, wallet, discount, and hybrid models.

How does Togai handle event data ingestion?

Togai is built as an event data store with an ingestion pipeline that supports high throughput and high cardinality event streams. It offers both asynchronous processing and a synchronous pipeline for real-time metered entitlements, with built-in idempotency guarantees and support for event updates/reprocessing.

Can I create custom billing rules with Togai?

Yes, Togai provides a unique rule engine that allows users to create custom billing rules using JavaScript. These rules can combine various usage metrics and revenue data as inputs to generate new variables for billing.

What kind of integrations does Togai offer?

Togai has in-built support for over 30 integrations across various categories including CRM, data sources, payments, invoicing, ERP, and cloud marketplaces to automate billing workflows.

How does Togai help with understanding business impact of pricing changes?

Togai provides a revenue simulator that allows users to model different pricing strategies based on actual usage data to understand their potential business impact. It also offers real-time analytics via dashboards and APIs.

Source: togai.com

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