Alternatives
Best Sailthru alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Sailthru alternatives 2026, toolradar.com/alternatives/sailthru
8 tools in the same category as Sailthru, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- HubSpot is the top alternative to Sailthru on our list, followed by ActiveCampaign and HubSpot Marketing.
- 3 of the 8 alternatives have a free plan, starting with Mailchimp Transactional.
- Highest rated: Instantly, 4.8 out of 5 from 4,158 ratings, Sep 2026.
- 8 alternatives
- 3 with a free plan
Top 3 alternatives to Sailthru
HubSpot
#1 Top pickCRM platform for scaling businesses
Starting price
From $7 /mo
Cheapest paid plan, monthly, as of November 2026
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
Our take
Best overall
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of November 2026
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
Marketing automation by HubSpot
Starting price
From $20 /mo
Cheapest paid plan, monthly, as of November 2026
4.4 /5 across SourceForge and G2 · 14,991 ratings, Sep 2026
Our take
Most reviewed
Sailthru vs 8 alternatives
| Tool | Starting price (Nov 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: Not published | Free plan: No | 3.7 out of 5, from 160 ratings across G2, Capterra and Trustpilot (160) |
| Price: $7/mo | Free plan: No | 3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more (19,150) |
| Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) |
| Price: $20/mo | Free plan: No | 4.4 out of 5, from 14,991 ratings across SourceForge and G2 (14,991) |
 | Price: $11.09/mo | Free plan: Yes | 4.3 out of 5, from 12,700 ratings on G2 (12,700) |
 | Price: $13/mo | Free plan: Yes | 3.9 out of 5, from 31,997 ratings across Trustpilot, G2 and Capterra (31,997) |
 | Price: $9/mo | Free plan: Yes | 4.6 out of 5, from 6,219 ratings across G2 and Capterra (6,219) |
 | Price: $37.6/mo | Free plan: No | 4.8 out of 5, from 4,158 ratings on G2 (4,158) |
 | Price: $12/mo | Free plan: No | 4.2 out of 5, from 10,413 ratings across G2 and Capterra (10,413) |
Why people consider alternatives to Sailthru
Sailthru by Marigold is a cross-channel marketing platform designed to help businesses create and deliver personalized customer experiences.
Teams most often switch away when one of these starts to bite:
- Pricing at scale as usage or premium tiers add up.
- Missing integrations with the rest of your stack.
- Performance or scale limits as your needs grow.
- A specific feature gap you have hit in marketing automation.
The 8 tools below share Sailthru's category (marketing automation) but are not curated as direct replacements.
Sailthru by the numbers
| Metric | Sailthru | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | No | 9 of 33 have one | n/a |
| Listed as an alternative to | 2 tools | 3 | #19 of 33 (joint) |
| User rating | 3.7/5 (across the web, 160 ratings) | 4.5/5 | #22 of 23 tools with 20+ reviews |
Listed as an alternative to: #19 on 2026-10-16 to #19 on 2026-11-02 (rank among 33 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Personalization data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Sailthru by the numbers”, Nov 2026.
Marketing Automation leaderboards from Toolradar data
Toolradar ranks Marketing Automation tools on one measure at a time, only where at least 8 tools have data. As of Nov 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 142 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | LadderFlow | $1.58/mo, billed yearly |
| 2 | Repostit | $4/mo, billed yearly |
| 3 | HubSpot | $7/mo, billed monthly |
| 3 | Moosend | $7/mo, billed monthly |
| 5 | Multilogin | $7.08/mo, billed yearly |
Lowest entry price, flat team plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 16 tools priced as a flat team plan, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Mailerlite | $12/mo flat, billed monthly |
| 2 | Aweber | $15/mo flat, billed monthly |
| 2 | Feedhive | $15/mo flat, billed monthly |
| 4 | SocialDesk | $19/mo flat, billed monthly |
| 5 | Privy | $24/mo flat, billed monthly |
Lowest entry price, per-user plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 11 tools priced per user, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Nutshell | $13/user/mo, billed monthly |
| 2 | EngageBay | $14.99/user/mo, billed monthly |
| 3 | Top Producer | $25/user/mo, billed monthly |
| 4 | Insightly | $29/user/mo, billed monthly |
| 5 | Act! | $30/user/mo |
A position exists only when at least 8 tools have data for that metric. 169 of 357 Marketing Automation tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “Marketing Automation leaderboards”, Nov 2026. Data licensed CC BY 4.0. All Marketing Automation statistics.
8 alternatives to Sailthru
Tools in the same category as Sailthru, ranked by G2 and Capterra ratings, media mentions, and editor review.
- 1
HubSpot
Paid Battle-tested at scaleCRM platform for scaling businesses
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
From $7/mo, billed monthly
Same category as Sailthru
- 2
ActiveCampaign
Free plan Cheaper than SailthruAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
Same category as Sailthru
- 3
HubSpot Marketing
Paid Higher rated by usersMarketing automation by HubSpot
4.4 /5 across SourceForge and G2 · 14,991 ratings, Sep 2026
From $20/seat/mo, billed monthly
Same category as Sailthru
- 4
Mailchimp Transactional
Free plan Cheaper than SailthruSend targeted and event-driven emails and SMS messages with best-in-class deliverability.
4.3 /5 on G2 · 12,700 ratings, Oct 2026
From $11.09/mo; free plan available
Same category as Sailthru
- 5
Mailchimp
Free plan Cheaper than SailthruGrow your business with email, SMS, and AI marketing
3.9 /5 across Trustpilot, G2 and Capterra · 31,997 ratings, Sep 2026
From $13/mo, billed monthly; free plan available
Same category as Sailthru
- 6
Brevo
Free plan Cheaper than SailthruAll-in-one marketing platform for email, SMS, and customer engagement
4.6 /5 across G2 and Capterra · 6,219 ratings, Sep 2026
From $9/mo, billed monthly; free plan available
Same category as Sailthru
- 7
Instantly
Paid Higher rated by usersScale cold email outreach with warm domains and performance analytics
4.8 /5 on G2 · 4,158 ratings, Sep 2026
From $37.60/mo, billed monthly
Same category as Sailthru
- 8
Constant Contact
Free plan Cheaper than SailthruEstablished email marketing for small businesses
4.2 /5 across G2 and Capterra · 10,413 ratings, Sep 2026
From $12/mo, billed monthly; free plan available
Same category as Sailthru
Frequently asked questions
What is the best alternative to Sailthru?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Sailthru are HubSpot, ActiveCampaign, HubSpot Marketing. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Sailthru?
There is no fully free alternative in this list. ActiveCampaign is freemium: a permanent free tier plus paid plans (Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation).
Why do people look for Sailthru alternatives?
Common reasons teams switch away from Sailthru: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in marketing automation. The alternatives on this page solve the same core problem with different trade-offs.
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