Best Sales Engagement Tools in 2026
Toolradar data: we track 133 sales engagement tools, 46 of them with a free tier (35%), and 121 entered our catalog during 2026. 31 clear our editorial bar.
Toolradar data: we track 133 sales engagement tools, 46 of them with a free tier (35%), and 121 entered our catalog during 2026. 31 clear our editorial bar.
This guide covers the 12 that score highest, what separates them, and where each free tier stops. Scores are ours; ratings and review counts come from third-party review platforms.
Quick comparison
| Tool | Free tier | Rating | What it does |
|---|---|---|---|
| HubSpot | Yes | 3.9 | CRM platform for scaling businesses |
| Lavender AI | Yes | 4.9 | Your AI Email Coach for sales professionals to write personali |
| Outreach | No | 4.3 | Hit quota consistently with AI-powered sales execution |
| Apollo.io | Yes | 4.7 | Find leads, enrich data, and automate outreach |
| Salesloft | No | 4.4 | Revenue orchestration platform |
| Freshsales | Yes | 4.5 | AI-powered Sales CRM to streamline sales, boost conversions, a |
| Nimble | No | 4.5 | Your CRM for smarter AI email marketing, engagement, and growt |
| Close | No | 4.7 | CRM for fast-moving sales teams to close more deals |
| Lemlist | No | 4.6 | Multichannel sales outreach with AI personalization and lead d |
| Better Proposals | No | 4.6 | Create, send, and track proposals that win more clients |
The picks
HubSpot
CRM platform for scaling businesses. Editorial score 90, free tier available, rated 3.9 across 19112 third-party reviews.
Full profile, pricing and alternatives
Lavender AI
Your AI Email Coach for sales professionals to write personali. Editorial score 90, free tier available, rated 4.9 across 58 third-party reviews.
Full profile, pricing and alternatives
Outreach
Hit quota consistently with AI-powered sales execution. Editorial score 87, paid only, rated 4.3 across 3841 third-party reviews.
Full profile, pricing and alternatives
Apollo.io
Find leads, enrich data, and automate outreach. Editorial score 86, free tier available, rated 4.7 across 9450 third-party reviews.
Full profile, pricing and alternatives
Salesloft
Revenue orchestration platform. Editorial score 86, paid only, rated 4.4 across 5548 third-party reviews.
Full profile, pricing and alternatives
Freshsales
AI-powered Sales CRM to streamline sales, boost conversions, a. Editorial score 86, free tier available, rated 4.5 across 1842 third-party reviews.
Full profile, pricing and alternatives
Nimble
Your CRM for smarter AI email marketing, engagement, and growt. Editorial score 86, paid only, rated 4.5 across 1109 third-party reviews.
Full profile, pricing and alternatives
Close
CRM for fast-moving sales teams to close more deals. Editorial score 85, paid only, rated 4.7 across 2063 third-party reviews.
Full profile, pricing and alternatives
How we picked
Every tool here is published on Toolradar with an editorial score of 74 or above, out of 133 tracked in this category. Ordering follows that score, then third-party review volume, so a tool with one glowing review does not outrank one with a thousand. The figures update as the catalog does.
FAQ
How many sales engagement tools are there?
We track 133 published sales engagement tools, of which 31 clear our editorial bar. 121 were added during 2026, which reflects when we indexed them rather than when each vendor launched.
Are there free sales engagement tools?
Fewer than you might expect: 46 of 133 offer a free tier, 35%. This is a category where the serious options are paid, and free tiers are trials in practice.
How should I shortlist?
Start from the constraint that will not move: budget, an existing stack you must integrate with, or a compliance requirement. Filter on that first, then compare the two or three that survive. Ranking by feature count leads to the most expensive tool every time.
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Written by
Louis Corneloup
Founder & Editor-in-Chief at Toolradar. Founder & CEO of Dupple, the publisher of 5 industry newsletters reaching 720K+ tech professionals. Reviews B2B software using a public methodology, see /how-we-rate and /editorial-policy.