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Badger Maps

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Optimize field sales and service operations with intelligent route planning and territory management.

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TL;DR - Badger Maps

  • Optimizes sales routes for field teams, reducing drive time and increasing meetings.
  • Functions as a mobile CRM front-end, syncing field data with existing CRMs.
  • Provides intelligent territory alignment to balance workloads and maximize coverage.
Pricing: Paid only
Best for: Enterprises & pros
4.7/5 across review platforms

Pros & Cons

Pros

  • Reduces driving time by 20% and increases meetings per day
  • Boosts sales by 22% and field data collection by 50%
  • Seamless two-way integration with major CRMs
  • Improves CRM adoption among field reps
  • Enhances territory balance and coverage, leading to increased sales and customer satisfaction

Cons

  • No free tier available, only trials
  • Requires integration with existing CRMs for full functionality

Ratings Across the Web

4.7(515 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Fastest sales route planning with up to 120 stopsCustomer data visualization on interactive mapsAutomated data syncing with CRMs (e.g., Salesforce, HubSpot)Customizable check-in forms for data collectionAutomated mileage tracking and reportingLead generation based on local business dataCalendar sync for appointmentsFollow-up reminders for accounts

Pricing Plans

Badger Align

$20/mo

  • Territory creation
  • Territory alignment
  • Weighted & custom metrics
  • Territory optimization
  • CRM integration
  • Scenario planning
  • Legacy & core account exclusions

Badger Lead Routing

$18/mo

  • Territory-based lead assignment
  • Object routing (accounts, contacts, opportunities)
  • Address to territory matching
  • Assignment rules
  • CRM integration
  • Lead notifications

Badger Insights

$60/mo

  • Sales cycle dashboard
  • Territory insights
  • CRM Integration
  • Heat maps, bubble maps, thematic maps
  • Charts & graphs
  • Territory comparisons
  • Demographic overlays
  • Dynamic reports

Badger Scoreboard

$14/mo

  • Dynamic leader boards
  • Gamification
  • Charts and graphs
  • Custom metrics
  • CRM integration

What is Badger Maps?

Editorial review
Badger Maps is a comprehensive routing and mapping application designed for outside sales and field teams. It automates data collection, optimizes sales routes, and provides data-driven territory management. The platform helps field reps plan their day efficiently, visualize customer data on an interactive map, and integrate seamlessly with existing CRM systems. The core functionality revolves around creating the fastest sales routes with multiple stops, planning daily schedules in minutes, and providing turn-by-turn directions through preferred navigation apps. It also acts as a mobile front-end for CRMs, allowing reps to access, record, and sync customer details on the go, and generate automated reports on field activity. For managers, Badger Maps offers advanced territory alignment software to automatically create balanced territories based on custom metrics, eliminate overlap, and maximize coverage, leading to increased sales and improved team performance. Badger Maps is ideal for sales managers, field service managers, and individual sales representatives who need to maximize their time in the field, reduce driving time, increase customer interactions, and ensure their territories are optimally balanced and managed. It aims to reduce administrative busy work, allowing teams to focus more on revenue-generating activities and improve CRM adoption.

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Badger Maps FAQ

How does Badger Maps help increase revenue for field teams?

Badger Maps increases revenue by optimizing routes to fit more meetings, reducing travel costs, and enabling more face-to-face customer interactions. Its data-driven territory design uncovers growth opportunities, eliminates overlap, and improves employee retention and morale by balancing workloads, leading to sustained sales growth.

Can I realign territories multiple times throughout the year?

Yes, Badger Maps allows for unlimited territory realignments. You can quickly adjust territories as business priorities shift, or when there are team changes like new hires or turnover, ensuring territories remain optimized and up-to-date year-round.

Is it possible to balance territories using existing CRM data?

Yes, Badger Maps connects directly to your CRM with a two-way, real-time integration. This allows you to pull real-time field data to adjust territory alignment and instantly push updates back to your CRM and team, ensuring territories are balanced based on the most current information.

What metrics can be used to design and balance territories?

Territories can be designed and balanced using multiple custom metrics, such as the number of accounts, revenue, potential revenue, and workload. The algorithm can also exclude specific legacy or core accounts to maintain existing customer relationships.

How does Badger Maps integrate with existing CRM systems?

Badger Maps offers a two-way, real-time integration with leading CRMs like Salesforce, HubSpot, Microsoft Dynamics, and Zoho. It also supports custom CRMs and databases via FTP and REST API, allowing field reps to access and analyze all CRM data on the go and automatically sync collected data back to the CRM.