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Reviews on G2
381 reviews tracked

The Bottom Line

Price
From $20/mo, billed monthly, free trial. Compare plans

Key facts

  • Platform for booking beauty, wellness, and fitness appointments.
  • Provides businesses with scheduling, POS, inventory, and marketing tools.
  • Supports in-person, mobile, and live stream services.

Pros

  • All-in-one solution for business management
  • Supports various service types (at business, mobile, live stream)
  • Helps businesses grow with marketing and capital options
  • User-friendly interface for booking appointments
  • Strong focus on community support and philanthropic initiatives

Cons

  • No free tier mentioned for businesses
  • Specific pricing details are not available on the provided pages

What is Vagaro?

Vagaro is an all-in-one platform designed for booking appointments and managing businesses in the beauty, wellness, and fitness industries. It serves both customers looking to book services and businesses needing tools for scheduling, point-of-sale, inventory, and marketing. For customers, Vagaro provides a convenient way to discover local businesses, book appointments for various services (at business, mobile, or live stream), purchase gift cards, and find deals. For businesses, Vagaro offers a comprehensive suite of tools to streamline operations, including appointment scheduling, client management, payment processing, inventory tracking, payroll, and marketing campaign creation. The platform aims to empower businesses to grow by providing robust features and support, allowing them to focus on client experience while Vagaro handles the operational complexities.

Available on: Web

Ratings Across the Web

4.6 (381 reviews)

Vagaro holds an aggregate rating of 4.6 out of 5 from 381 reviews across G2, last checked March 19, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

  • Online appointment booking for customers
  • Business management tools (scheduling, POS, inventory, payroll)
  • Credit card processing
  • Marketing campaign creation and daily deals
  • Client notes and custom forms
  • Live stream class booking
  • Mobile services booking
  • Contactless check-in

Pricing Plans

Free Trial
Vagaro plans and prices
Plan Price Details
1 bookable calendar

$20 / month

Is Vagaro worth the price?

Good value

Vagaro's pricing, starting at $20/month for one bookable calendar, appears fair for small businesses and independent professionals.

The cost scales directly with the number of calendars needed, which is a transparent approach. This model is best for solo practitioners or very small salons/spas looking for an affordable entry point.

Hidden Costs & Gotchas

Add-on features like website builder cost extra

Full Vagaro pricing: every plan, hidden costs and alternatives

How Vagaro's pricing compares

At $20/mo, billed monthly, Vagaro is mid-range of its 5 comparable direct competitors ($12 to $79/mo across the set).

Not ranked, different unit or currency: StyleSeat $19/mo flat, whole organisation, billed monthly.

Entry paid plan, monthly price, billed monthly.

Vagaro by the numbers

Toolradar data: It is listed as an alternative to 14 other tools on Toolradar, ranking #16 of 113 in Meeting Scheduling. As of Nov 2026.

Vagaro compared with 113 Meeting Scheduling tools on Toolradar, as of Nov 2026
Metric Vagaro Peer median Position (1 is best)
Free plan No 56% have one n/a
Listed as an alternative to 14 tools 2 #16 of 113
User rating 4.6/5 (across the web, 381 ratings) 4.6/5 #26 of 56 (joint) tools with 20+ reviews
Compare-page visits, last 30 days 26 visits 37 #13 of 18 (joint) tools with 20+ compare-page visits

Listed as an alternative to: #19 on 2026-10-16 to #16 on 2026-11-02 (rank among 113 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Meeting Scheduling data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “Vagaro by the numbers”, Nov 2026.

Reviews

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4.6/5

Across 381 verified user reviews on G2

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Vagaro FAQ

What types of services can users book through Vagaro?

Users can book appointments for beauty, fitness, and wellness services. This includes options for services delivered at a business location, mobile services, and live stream classes.

How does Vagaro support businesses affected by events like COVID-19?

Vagaro encourages users to support local businesses by purchasing gift cards, products, services, and classes. This allows businesses to generate revenue even if customers cannot visit in person.

Can users check into their appointments contactlessly using Vagaro?

Yes, upon arrival for an appointment, users can check in contactlessly through the Vagaro platform. This feature notifies the business that the customer has arrived.

What kind of businesses utilize Vagaro's management software?

Over 90,000 businesses, ranging from solo entrepreneurs to growing enterprises, rely on Vagaro's mobile app and desktop business management software. It is designed for businesses in the beauty, fitness, and wellness sectors.

Does Vagaro offer tools for businesses to establish an online presence?

Yes, Vagaro provides a fully integrated web builder for businesses to launch a professional website. This allows businesses to manage their online presence directly through the platform.

Source: vagaro.com

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